building digital
DESCRIPTION
Understanding how we got here and how social media might get us outTRANSCRIPT
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THE LABORERS-EMPLOYERS COOPERATION AND EDUCATION TRUST (LECET)
MARCH 16, 2010
COLLEEN CARMEANARIZONA STATE UNIVERSITY
Building Digital:Toward Social Media in the
Workplace
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Before we start
A bit about meA bit about you:
Where are you from?What do you do?How are you using social media?
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CHANGE IS GOOD
Change is Good
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SPARE CHANGE IS BETTER
Change is Good
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UNDERSTANDING HISTORY
Before We Start , Part II
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History Repeats Itself
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AGRICULTURAL AGE
History Repeats Itself
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INDUSTRIAL AGE
History Repeats Itself
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INFORMATION AGE…
History Repeats Itself
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????????
History Repeats Itself
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History Repeats Itself
Agriculture Revolution: Steel Plow
1837 – John Deere develops and markets the world's first self-polishing cast steel plow.
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Innovation
Consequence: Food production increases Food supply extends local geographical boundaries Communities prosper Literacy rises
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History Repeats Itself
Agricultural change: Tractor
1907 – Henry Ford begins producing gas-powered tractors. Fifty horsepower engines could pull sixteen plows and harrows, and a grain drill, performing the three operations of plowing, harrowing, and planting at the same time and covering fifty acres or more in a day.
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Disruptive Innovation
Death of the family farm and of farming as a way of life
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Disruptive Innovation
1870: 80-90% of America employed in agriculture, mostly on small tracts of land
2010: 2-3% of American are now employed in agriculture.
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Disruptive Innovation
Median income? $7.70 for farm workers planting, growing and harvesting crops,
$8.31 for farm workers tending to animals.
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History Repeats Itself
Gas -> Coal-powered steam (railroads)Steam -> Electric and Hydro-Electric
(factories)Pastoral -> Mechanical (heavy equipment)Rise of the trades1900s:
US SteelGeneral ElectricBayer AG
Bessemer Converter – steel furnace (1870)Wikipedia Commons
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Industrial Age
General stability of the economyIncreasing rise in literacyGeneral prosperityChicken in every pot and a car in every garage
(H. Hoover, 1928)There are no such things as limits to growth,
because there are no limits to the human capacity for intelligence, imagination, and wonder. (R Reagan 1982)
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HISTORY REPEATS ITSELF
Disruptive Innovation
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Information Age
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Information Age
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??
World Wide Web
USENET groups and listservs (Google groups)
Google Search logic
Mobile devices
Streaming video
GPS open-satellites
Fast cable to the home
…
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??
Moore’s law in semiconductor circuits:
technology obsolence in three years
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Law of Accelerating Returns
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HISTORY REPEATS ITSELF
“DÉJÀ VU ALL OVER AGAIN”
Disruptive Innovation
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Information Age
Global economy
Mass production
Supply side economics
Unparalled competition
WalMartification of goods and services
Amazonification across the long tail
Global economic collapse
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LET'S TAKE A LOOK
A timeline view
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SHIFT TO ANOTHER NEW AGE
Disruptive Innovation
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Digital Age
CollaborationContinuous Communication FlowConsensusUbiquitous accessMobile access
Just in time (JIT) everything
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Digital Age in the Social Enterprise
SharePoint (SaaS)Chat/IM softwares (Yammer)Mobile communicationShared Docs and workflowGoogle Docs and Sites behind the Firewall Location aware devices (augmented reality)Visual data analysis
Very smart machines
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The Promise of Social Media
What do
Google’s logic
Amazon
tell us about
the digital age?
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History Repeats Itself
Change is… inevitableDisruptive Innovation creates unpredictable,
painful and rapid change and outcomesWe seem to be on the cusp of a new, painful
changeIt will take a collective effort to figure it outWe will use social and mobile technology to
do it