building digital cities
DESCRIPTION
Costruzione della città digitale (Marc Canter)TRANSCRIPT
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Costruzione della Città Digitaledi Marc Canter
CEO di Digital City Mechanics
Constructing the Digital City
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Jobs aren’t what they used to be…
• Can’t create enough NEW Jobs fast enough• Old model = 40 hours, go to office• New model = freelance, work at home, virtual• Computers are new hammer or screwdriver• How many freelancers?
Jobs non sono più quelli di essere ...
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Hi-tech industry doesn’t care
• Digital Divide is not just solved by:– Free laptops, Net access and MS Office classes
• Digital Divide is really about:– Fear of computers, Fear of change
• Solution:– Get people to feel COMFORTABLE using
computers as their tools to make a living– Jobs for NORMAL people! NOW!
Hi-tech non si interessa
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A System to create Jobs
• Hybrid of Technology and Sociology:– Community engagement– Sponsored projects– Open Software Platform
• Don’t just offer the tools, make sure they USE the tools!
• Normal people get value from on-line tech• Reoccurring, sustainable model
un sistema per creare lavoro
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Simultaneous execution
• Meta– A worldwide system, mothership has the I.P.
• Entrepreneurial– A local subsidiary in a city or region
• Community – Projects– Specific projects that pay for the Jobs
• Individual– How it effects each person
Realizzazione simultanea
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Disseminating Educational MethodologyDiffondere metodologia educativa
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New kind of workforce training
• Provide Intermediate and Advanced courses– Pick up where beginning classes leave off
• Create local cyber-savvy workforce• ONLY work with the best and brightest!
Nuovo tipo di formazione della forza lavoro
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3 kinds of workers on one Project
• Professionals– Lead project, mentor those below
• College educated, under-employed– Get a chance to put their skills – to work
• Un-employed, Students, Interns– A chance at a good job – which they’ll enjoy
3 tipi di lavoratori su un progetto
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3 sources of funding
• Government, Foundations– Altruistic workforce training– Make government money more efficient
• Sponsored Projects– By “socially conscious enterprises”
• Platform revenues– Investment into the Platform and company
3 fonti di finanziamento
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Lots of Revenue opportunities
• Viral marketing campaigns – for hire• Premium subscriptions• Marketplace %• Additional Video Help time• Personal Cloud services• Data Mining• Upsell media and webmercial services• SWAG, Event tickets
Un sacco di opportunità di guadagno
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Bridge Disconnect between Government and it’s Citizens
• New PPP (Public-Private Partnerships) model• Involve Citizens in many ways• Provide REAL value and benefits• Create JOBS for NORMAL people!
Ponte di scollamento tra governo e dei suoi Cittadini
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Education
An integrated system
On-line skills
Internships
Workshops
Video Help Desk
New methodology – uses on-line tools and points
Points
Nuova metodologia - utilizza strumenti on-line e punti
Focus su competenze immateriali necessarie per i liberi lavoratori
Focus on intangible skills needed for freelance workers
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An integrated systemInterns placed into on-going projects
Train Trainers to Train
ProjectsGames
BizDirectory
VisualizationsSites
Videos
Learn by doingAll projects sponsored by local brands
Education
Imparare facendo
Insegnare agli insegnanti di insegnare
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An integrated systemBuild trust in the neighborhoods
EducationProjectsCommunityEngagement
Live events
Tech Support
MarketplaceCitizens cluster around Projects and Events
- Citizens support new ways of learning- Trickle down effect
- “Content” channels flow
- Provide free tech support to community orgs- Support individual freelancers
Costruire la fiducia nei quartieri
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An integrated system
EducationProjects
All activity leverages free open on-line platform
Aggregate:- Content- People- Services
CommunityEngagement
Platform
ChannelsSocial Media
Help deskMarketplaceBiz Directory
Tutte le attività sfrutta la piattaforma gratuita aperta online
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An integrated system
EducationProjects
Entrepreneurial - Jobs
CommunityEngagement
Platform
Un sistema integrato
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Open Software Infrastructure platform
• Built-in training curriculum• Real-time Video Help• Community Activity streams• Online marketplace, Job board• Community Timeline• Community Media Channels
Software Infrastruttura
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Balance between Altruistic & For-profit
• Free Community Engagement programs– Workforce training and Paid Internships– Live events and Senior Citizen interviews– Multimedia newsletters– Entrepreneurial activities
• Free On-line services:– 24/7 Video Help– On-line Marketplace and Business Directory– Community Tech Support
Equilibrio di altruismo e di for-profit
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Lots of Multimedia projectsMolte di progetti multimediali
• Apps, Games, Promotions• Simulations, Visualizations• Business Directory Webmercials• Interactive Encyclopedias
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ROI model: Digital City market
• Pick up where HW Infrastructure leaves off• Market currently $14B a year
– Broadband Infrastructure– Smartgrid– Security cameras– N.O.C.s
• Market estimated to grow to $50B+ by 2016• We show what to do WITH the bandwidth
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The Business of “Digital Economy Ecosystems”
• Entrepreneurial culture• Online job market• Not just for companies, but individuals• Support Independent workers, freelancers• Collaboration, Communication, Commerce
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Digitale Citta projecto in Trieste• Utilizzato a banda larga di Telecom Italia • Ha lavorato con il Sindaco Illy• Integrated, rich media UI design
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Built on AJAX - 6 years before AJAX
Focused on family computing
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Profile pages, Multiple personae
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QTVR Shopping, Seniors interfaces
Embedded Apps
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Real-time Video cams - in Clubs