building custom analytics solutions based on piwik
DESCRIPTION
Presentation about Piwik, the leading open source analytics platform. Table of contents: • Introduction • What is Piwik? • Customising Piwik • Q&A Introduction • About • Why analytics is important? What is Piwik? • Piwik in a nutshell • How Piwik is different? • What can I use Piwik for? • Who use Piwik? • Why Piwik? Customising Piwik: • More than 200 configurable variables, • Custom data tracking, • Plugins & themes, • APIs, • Integrations. Piwik PRO - cloud hosting and enterprise analytics consultancy from the creators of Piwik.org Piwik PRO provides cloud hosting and professional analytics consultancy for users of Piwik.org, the open source web analytics platform. The core services – Piwik Cloud and Piwik Enterprise - help clients host their own Piwik platform, customise it and discover more features and functions. Piwik.org is an open source platform that protects the privacy of web users through advanced privacy features and its approach to data ownership. Available in more than 53 languages, it is fully customisable and vendor-independent. Piwik users can also access analytics through the Piwik mobile app on iOS and Android. Piwik is used by more than one million websites in more than 200 countries.TRANSCRIPT
Building custom analytics solutions based on Piwik, an open source
analytics platform.
By Maciej Zawadziński
20/08/14 [email protected] 1
BrightTalk, 20/08/2014
Table of contents • Introduction • What is Piwik?
• Customising Piwik
• Q&A
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INTRODUCTION Custom analytics solutions
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About me • Maciej Zawadziński, • Joined Piwik in 2008, • Technical background
in analytics and adtech, • Enterprise-level and
Cloud services, • CEO of Piwik PRO, the
official Piwik company. 20/08/14 [email protected] 4
Why analytics is important? • Collect the usage data, • Understand users’ behavior,
• Measure the performance (of apps, marketing channels etc.),
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Why analytics is important? Ultimate goal: make data-driven decisions. • Improve navigation and usability, • Increase engagement, • Increase conversions/sales, • Improve marketing budget allocation, • …
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WHAT IS PIWIK? Custom analytics solutions
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Piwik in a nutshell • The leading open source analytics
platform, • Used on 1.1M+ public websites,
• Translated into 53 languages,
• Free/Libre software,
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How Piwik is different? • Control over the data • Raw data access, no sampling, • Privacy compliance, • User- and Session-level reporting, • OSS (Open Source Software) transparency, • Vendor-independent, • Extensible & customisable.
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What can I use Piwik for? • Website analytics, • Ecommerce analytics, • Intranet analytics, • Mobile app analytics, • Web server log analytics,
… and many more!
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Who use Piwik? • 1.3% of all public websites, – 16% of the .de domains, – 11% of the .gov domains,
• Enterprise-level clients including: – International corporations, – Governments, – Banks.
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Why Piwik? • Tighter privacy laws, • Keeping sensitive data in-house, • Customise to specific needs: – Customise behavior of the platform, – Add new or override existing functionality, – Integrate with your apps, CRM, date
warehouse or other systems. 20/08/14 [email protected] 12
CUSTOMISING PIWIK Custom analytics solutions
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Piwik is a platform • More than 200 configurable variables, • Custom data tracking,
• Plugins & themes,
• APIs,
• Integrations.
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Configurable variables • Piwik superadmin
settings,
• Basic platform settings.
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Configurable variables • Advanced
configuration settings – config/config.ini.php
• All settings with default values can be found in – config/global.ini.php
• DO NOT edit global.ini.php directly.
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Configurable variables Examples: • Branding settings, • Data refresh time, • Cookie settings, • Proxy headers for IP address lookup, • Session length, • Report/API settings.
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Custom data tracking • Page (Action) level custom variables, • Visit (Session) level custom variables,
• Events,
• JSON data.
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Page-level custom variables JS: _paq.push(['setCustomVariable',!
!1, // index!!"Type", //name!
"Article", // value! "page" // scope!]);!
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Page-level custom variables Example use cases: • Type of the page or content (e.g. Article), • Section of the website (e.g. Clothing), • Actions on the page (e.g. clicked ‘Like’), • Alternative name of the page, • Unique ID of the page,
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Visit-level custom variables JS: _paq.push(['setCustomVariable',!
!1, // index!!"UserType", //name!
"Anonymous", // value! ”visit" // scope!]);!
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Visit-level custom variables Example use cases: • User ID – username, email, unique id, • User attributes – age, gender, group, membership
type etc., • Visit/Visitor classification (e.g. First-time,
Customer, Frequent Buyer), • Site variant/Domain entry page, • App/Device attributes (e.g. App version, locale,
number of app launches etc.), 20/08/14 [email protected] 22
Events JS: _paq.push(['trackEvent',!
!"Videos", // category!!"Pause", // action!
"The Shining", // name! 210 // value!]);!
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Events Example use cases: • Content engagement and interaction, – Audio, video, maps, articles, galleries, games etc.
• Site errors (e.g. JS errors),
• Custom actions (calls, device swipes etc.),
• Ads clicks/displays.
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JSON data JS: _paq.push(['setCustomData',{ "items" : [ ! "1",! "2",! "3"! ] !}!
]);!
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• JSON custom data is not saved by Piwik,
• Data can be used and stored by Custom plugins.
Marketplace • plugins.piwik.org, • 24 plugins available, • One-click installation
from Piwik UI, • Anyone can publish a
plugin.
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Custom plugins • Developer portal (developer.piwik.org): – Guides, – Documentation, – API references, – Changelog.
• Development tools ./console development:enable --full!
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Custom plugins Example use cases: • Changing tracker’s behavior, • Additional data tracking, • Custom reports, • Adding new visualizations, • Auth/Login, • APIs, • Scheduled Tasks.
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Custom themes • Create a theme plugin developer.piwik.org/guides/theming
• You can: – Override CSS, – Override Twig templates,
– Add JavaScript files.
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Custom themes Example use cases: • White labeling Piwik,
• Embedding Piwik into existing apps.
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APIs • Analytics API – Reporting API – CRUD API – Metadata API
• Tracking API – Record data in Piwik, – JavaScript, REST API & libraries.
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Analytics API • Used to request all Piwik reports and to
manage websites, users, permissions, email reports, etc.
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Analytics API Example: index.php?module=API&!method=VisitsSummary.get&!idSite=7&!period=day&!date=2013-05-19&!format=xml&!token_auth=anonymous!
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Analytics API Important parameters: • Data formats – xml/json/tsv/csv/html/php
• Period/date – specify the timespan for report,
• Site id • Token auth 20/08/14 [email protected] 35
Tracking API • JavaScript API, • REST API, – Java/PHP/Python/Objective-C classes
available,
– Bulk tracking
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Tracking API Example use cases: • Tag tracking,
• App tracking,
• Server-to-server tracking (e.g. reliable conversion tracking).
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