building community tourism strategic partnerships
DESCRIPTION
Building Community Tourism Strategic Partnerships. The 1 st IIPT Caribbean Community Tourism Conference. Presented By Dr. Peter W. Williams, Director Centre for Tourism Policy and Research Simon Fraser University. The Competitive Challenge industry transformation - PowerPoint PPT PresentationTRANSCRIPT
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Building Community TourismStrategic Partnerships
Presented By
Dr. Peter W. Williams, Director
Centre for Tourism Policy and ResearchSimon Fraser University
The 1st IIPT Caribbean Community Tourism Conference
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Strategic Partnerships For MeetingThe Competition
• The Competitive Challenge– industry transformation– competing for opportunity share
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The Competitive Response
Partnerships
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Strategic Partnership Goals
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Strategic Partnership Goals
• Improve community support
• Improve economies of scale
• Improve product options
• Improve market support
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Sample Tourism PartnershipsThe Canadian Tourism Commission Product Clubs
“to improve the competitiveness of
small to medium-sized firms in the
global tourism market through strategic
partnerships which provide a
sustainable competitive advantage”
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Independent Innkeepers Product Club
Theme: Eco-Cultural Tourism
Position Inns as Eco-Cultural ExperiencesGoal:
“offering not only the best in
accommodation and cuisine, but also
cultural, recreational and entertainment
experiences”
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Independent Innkeepers Product Club
Theme:
Intra-Sectoral:
Eco-Cultural Tourism
Position Inns as Eco-Cultural Experiences
• 25 independent inns
Goal:Partners:
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• protected natural areas• festivals• wineries
Theme:
Intra-Sectoral: Inter-Sectoral:
Eco-Cultural Tourism
Position Inns as Eco-Cultural Experiences
• 25 independent inns
Goal:Partners:
Independent Innkeepers Product Club
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• protected natural areas• festivals• wineries
Theme:
Intra-Sectoral: Inter-Sectoral:
Eco-Cultural Tourism
Position Inns as Eco-Cultural Experiences
• 25 independent inns
Goal:Partners:
• watersport outfitters• cycling tour operators• craft artisans• antique retailers• universities• golf courses
Independent Innkeepers Product Club
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Theme:
Intra-Sectoral:
Wine and Culinary Tourism
Increase Length of Stay and Visitor Spending
• Niagara region wineries
Goal:Partners:
Niagara Wine Route
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• Accommodation providers
Theme:
Intra-Sectoral: Inter-Sectoral:
Wine and Culinary Tourism
Increase Length of Stay and Visitor Spending
• Niagara region wineries
Goal:Partners:
Niagara Wine Route
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• Accommodation providers
Theme:
Intra-Sectoral: Inter-Sectoral:
Wine and Culinary Tourism
Increase Length of Stay and Visitor Spending
• Niagara region wineries
Goal:Partners:
Niagara Wine Route
• Cuisine providers
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• Accommodation providers• Cuisine providers
Theme:
Intra-Sectoral: Inter-Sectoral:
Wine and Culinary Tourism
Increase Length of Stay and Visitor Spending
• Niagara region wineries
Goal:Partners:
Niagara Wine Route
• Culture leisure providers
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• Accommodation providers• Cuisine providers• Culture leisure providers
Theme:
Intra-Sectoral: Inter-Sectoral:
Wine and Culinary Tourism
Increase Length of Stay and Visitor Spending
• Niagara region wineries
Goal:Partners:
Niagara Wine Route
• Retail providers
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• Accommodation providers• Cuisine providers• Culture leisure providers• Retail providers
Theme:
Intra-Sectoral: Inter-Sectoral:
Wine and Culinary Tourism
Increase Length of Stay and Visitor Spending
• Niagara region wineries
Goal:Partners:
Niagara Wine Route
• Festival providers
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• Accommodation providers• Cuisine providers• Culture leisure providers• Retail providers• Festival providers
Theme:
Intra-Sectoral: Inter-Sectoral:
Wine and Culinary Tourism
Increase Length of Stay and Visitor Spending
• Niagara region wineries
Goal:Partners:
Niagara Wine Route
• Cycling providers
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• Accommodation providers• Cuisine providers• Culture leisure providers• Retail providers• Festival providers• Cycling providers
Theme:
Intra-Sectoral: Inter-Sectoral:
Wine and Culinary Tourism
Increase Length of Stay and Visitor Spending
• Niagara region wineries
Goal:Partners:
Niagara Wine Route
• Farmers’ markets
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Strategic Partnership Traits
• Competitive within their industry
• Willing to share resources
• Willing to share best practices
• Willing to link strategic strengths
• Demonstrate credibility/integrity
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Thanks So
Much!