building community online, part 1: catch the myspace/web 2.0 wave micah orloff april 17, 2008 for...
TRANSCRIPT
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Building Community Online, Part 1: Catch the MySpace/Web 2.0 Wave
Micah OrloffApril 17, 2008
For audio call Toll Free 1-888-886-3951
and use PIN/code 657702
![Page 2: Building Community Online, Part 1: Catch the MySpace/Web 2.0 Wave Micah Orloff April 17, 2008 For audio call Toll Free 1 - 888-886-3951 and use PIN/code](https://reader036.vdocuments.mx/reader036/viewer/2022070305/5514e76a55034693478b5a8a/html5/thumbnails/2.jpg)
Housekeeping
• Maximize your CCC Confer window.• Mute your phone (*6) if you have visitors or noise in your office.• Please note phone audio may be in presenter-only mode.• Ask questions over the phone when the presenter prompts. • Ask questions throughout presentation via the chat window.• Turn on or off Closed Captioning by clicking on the icon.• Save the presentation or chat by clicking on the icon.
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Online Social Networking
• Overview
• Why should we care?
• Uses in Higher Ed
• Challenges/Concerns
• Uses within @ONE
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What is a Social Network?• Social structure made of nodes (people, orgs)
tied (linked) by common interests, values, activities, friends, organizations
ties
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Social Network Media: Traditional
phonephone E-mail Physical Discussion Boards
Limited Built-in Mechanisms
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Social Network Media:As Related to Web 2.0
• Debate on definition – Web 2.0 refers to the improvements of the way the web is use
• Key principles of web 2.0 applications:• Web as a platform• Collaborative/participatory nature• Ease of learning curve by end-users
Blogs Folksonomies Virtual/Online Communities
RSS Video
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Social Network Media:As Related to Web 2.0
• Fusion of words: web log
• Uses• Commentary• Deliver news• Personal diaries
• Interactive through commenting
• Approx. 113 million blogs†
Blogs
† Source: http://www.technorati.com, April 2008
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Social Network Media:As Related to Web 2.0
• Fusion of Folk + Taxonomy(indexing system of the people)
• Tags – keywords
• Characteristics• Non-binary• Non-hierarchical – tag cloud
Folksonomies
Wisdom of the Crowds
Image Source: http://elearning.surf.nl/docs/e-learning/bierens_web20.jpg
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Social Network Media:As Related to Web 2.0
• Real Simple Syndicate
• Pulls data from web
RSS
News
Blogs
Investments
News
Blogs
Investments
Traditional RSS
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Social Network Media:As Related to Web 2.0
• Video sharing – upload personal video to web
• Allows interactive commentary, consumer rating systems
• Highly popular due to free access, ease of learning curve
Video
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Social Network Media:As Related to Web 2.0
• Internet- based social networks
• Motivations• Anticipated reciprocity• Increased recognition• Sense of efficacy †
• Sense of community ‡
• Examples• Wikipedia• Slashdot• Chocolatelabs.com
Virtual/Online Communities
‡ Smith, M. "Voices from the WELL: The Logic of the Virtual Commons" UCLA Department of Sociology. † Kollock, P. 1999. "The Economies of Online Cooperation: Gifts and Public Goods in Cyberspace," in Communities in Cyberspace.
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Social Network Media:As a Web 2.0 Service
Social Networking Services
Blogs Folksonomies Virtual/Online Communities
RSS Video
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Why Should We Care?• Social networking services are growing rapidly
• Myspace – 200 million users, 230,000 registrations/day• Facebook – grew 89% over last year†, 60th to 7th most viewed‡
• Prospective students receptive to these technologies• 2006 Study (n=1000) college-bound juniors
– 89% have created or would create a college web-site profile
– 63% would read a blog posted by a faculty member
• 2006 Pew/Internet Study (n=935) ages 12-17– 55% have profiles, 55% have used social networking sites
– 48% visit daily, 26% once a day, 22% multiple times/day
† Source: http://www.comscore.com/press/release.asp?press=1519, September 2007
‡ Source: http://www.alexa.com/data/details/traffic_details?q=facebook&url=http://www.facebook.com/ Source: http://www.pewinternet.org/pdfs/PIP_SNS_Data_Memo_Jan_2007.pdf
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Uses in Higher Education• Marketing• Teaching and Learning• Fostering Community
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Uses in Higher Education:Marketing
• Institutional-level• Mars Hill College (N.C) uses Myspace, Facebook to recruit• MiraCosta (Oceanside, CA)
• Program-level• Univ. of Florida used Facebook to promote new grad
programs to undergrads
• Department Course-level• Advertise course offering through sites, survey registrants
Viral Marketing
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Uses in Higher Education:Teaching and Learning
• History profiles/groups: example Napoleon Bonaparte
• Univ. of Edinburgh has developed a Web 2.0 strategic plan• Social tagging/bookmarking services
– Use blogs/RSS feed rather than traditional e-delivery means– Create collaborative reading lists– Information resource base for projects
• Courses• Standford offers Create Engaging Web Applications Using
Metrics and Learning on Facebook – 80 students 20 Mil Installs• Rochester Institute of Technology - Social Computing
• Personal Web 2.0 Application: Job Listings
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Social Networking:Challenges/Concerns
• Commercial options are not a public service
• Information Security Risks
• Digital Copyright infringement
• Acceptable Use Policies
• Negative effects on student performance
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Social Networking:Challenges/Concerns
• Technology adoption cycle
• Lack of integration with existing tools
• Learners changing expectations
• Institutional change on technology commitments
Source: McGee, P. & Diaz, V. Wikis and Podcasts and Blogs! Oh, My! Educause Review. http://www.educause.edu/apps/er/erm07/erm0751.asp?bhcp=1, September 2007
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Social Networking:@ONE Plans
• Use social networking service in an effort to form Communities of Interests (CoIs)
• Incorporate other Web 2.0 technologies including blogs, RSS, Wiki, photo/video
• Outcomes:• Foster community among CCC Faculty and Staff• Enhanced professional development• Enhanced teaching and learning
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Additional Resources
• Social Networking in Plain English• Wikis in Plain English• Social Bookmarking in Plain English• RSS in Plain English• Howard Rheingold’s Participatory Media Literacy Wiki• Study on SNS Users – by Eszter Hargittai
The Machine is Us/ing Us.
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Upcoming/Archived Seminars
Building Community Online Part 2:Blogging for Fun and Learning
Building Community Online Part 3:Wikis for Collaborative Knowledge
For upcoming desktop seminars and links to recently archived seminars, check the @ONE Web site at:
http://www.cccone.org/seminars/index.php
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Q & A
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Thanks for Attending
For information on @ONE’s trainings go to:
http://www.cccone.org/index.php