building brands of the 21st century

enos weswaColors, fonts, images, shapes, space, opacity, transparency, vectors, logo, design rationale, creativity, innovation, attractive.

Mass InspireCorporateCommunications

Corporates

Your Personal Guide to Refresh

Physical Activity Guidelines Appendix 1

FREQUENTLY ASKED QUESTIONS ABOUT EXERCISE AND FITNESS

Exercise for more than 40 minutes.

(carbohydrates stored as blood glucose and muscle glycogen).

Between 20 to 40 minutes of exercise, the body continues to use up

your sugar reserves and starts to tap into your body fat.

Question: What if I don’t have time to exercise 60 minutes a day?

Answer:

The 60-minute suggestion is recommended for people who are trying to

prevent weight gain, or keep themselves from regaining after weight loss

and not for people who are trying to increase or maintain their cardio-

respiratory fitness or health. There’s plenty of research to show that 30

minutes of physical activity a day will help you gain lots of health and

fitness benefits.

Remember that you don’t have to do all your exercise in one session. If

you already exercise vigorously at the gym several times a week, there’s

no reason to quit. But if 60 minutes seems like too much for you, try 30

minutes a day as a starting goal. The most important thing is that you do

something.

Physical Activity Guidelines Appendix 1

FREQUENTLY ASKED QUESTIONS ABOUT EXERCISE AND FITNESS

Question: How much exercise should I do?

Answer:

Experts recommend 30-60 minutes of exercise per day. The 60-minute

suggestion is an ideal recommendation for people who are trying to lose

weight. But you’ll get real health benefits (and burn lots of calories) even if

you don’t work out that much -- especially if you haven’t been exercising at

all up to now.

While 30 minutes of physical activity is considered enough to lower your

risk of heart disease, stroke, and high blood pressure, even 10 minutes a day

will do you good.

Remember that you don’t have to do all your exercise in one session: A

30-minute aerobics workout in the morning, a 20-minute walk after work,

and 10 minutes of mopping the floor after dinner can do the trick. (Don’t

forget to include some strength training and stretching in your workouts,

too.)

Question: What types of exercise are better for weight loss?

Answer:

Choose endurance activities such as jogging, aerobics, bicycling, or

swimming.

Exercise at a moderately intense level. You should be able to talk without

running out of breath during the activity.

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© Seven Brands

NIC Bank

Mercedes Benz Cap and Gift Bag

Meet the new generation

Call Starvos - 0702 769326, Lawrence - 0724 520895 or

Wlliam - 0722 769747

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The new A-Class; experience driving in a carefree way

It's like no other. Just 49,000 Euro for3 yr free service & flying doctors' cover with your purchase.

Top of the Class.Now you have 3 new reasons to own the new E-Class. Available in 3 distinctive options, the new E-Class has an alluring design to match your forward thinking personality. Ask for the Mercedes-Benz E-Class - E200, E250 or E300.

E-Class

Fuel consumption urban/extra-urban/combined: 13.1–4.1/7.4–4.0/9.5–4.1 l/100km; combined CO₂ emissions: 222–107 g/km. Efficiency class: E–A+.Figures do not relate to the specific emissions or fuel consumption of any individual vehicle, do not form part of any offer and are intended solely to aid comparison between different types of vehicle. The vehicle shown features optional equipment.

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At its very best. The new E-Class.

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H O U S E

BRAND MANUAL

Tunaamini Ni

Jamii Bora Bank

© Seven Brands

2013

ANNUAL REPORT ANDFINANCIAL STATEMENTS

20

ANNUAL REPORT AND FINANCIAL STATEMENTS

SU

Strathmore University

Zain Juba

We Are

A Wonderful Worldwww.zain.com

one people.Dial *1* and get 50% off on

*Terms & Conditions apply.

all Zain to Zain calls and data from 6pm to 6am.

WE ARE ONE_ People

Everyone is a winner with Zain

This ChristmasWin with Zain

Magnolia Events. The founder and CEO has a rich international experience in events planning and management. Having worked in USA he had a strong perception of what an international brand should look like. After three attempts we came up with the beautiful logo and brand rationale that reveals the true identity of the company, passion for all things beautiful.

0736 509 606 / 0717 694 832P.O. Box 59608 00200, [email protected]

www.facebook.com/magnoliaeventplanners

Shiro P. MagiraEvent Planner

Passion for all things beautiful

Strategia Advisors Limited. It took time to bring out innovation in the brand design. After the fifth attempt it was evident that if we would have added anything to the brand it would not have worked. Indeed it was a spot-on attempt to help Strategia differentiate itself in the market.

Mission:To promote economic development and private sector investment through engagement of private sector in the delivery of public services

Christine Ng'ang'aManaging Director

Strategia Advisors LimitedP.O. Box 51923-00200, Nairobi

Tel: +254 724286099Email: [email protected]

apogeeinnovators

3To grow leaders

in Science and

Entrepreneurship

in Africa.

Apogee innovators: Creating a brand that can appeal to high school students, university student and corporates is a bit of a challenge but having such a broad approach to design anabled us to assemble a design with the requred precision.

apogeeinnovators

apogeeinnovators

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MISSIONTo partner with students in

High School and ter�ary ins�tu�ons in training and provision of tools that will

equip them to contribute to industrialisa�on and develop-

ment of spin- outs.

BACKGROUNDApogee was founded in the year 2007 to fill the gap in

innova�ons and technology transfer. An innova�on is an

incremental, radical or revolu�onary change in

thinking, processes, products and organiza�ons.

To grow leaders

in Science and

Entrepreneurship

in Africa.

101 ORIENTATIONSCIENCE CONGRESS

APOGEE OLYMPIADAPOGEE DEBATE

APOGEE VENTURE CAPITAL

It takes a deliberate effort and training to iden�fy gaps and develop science based solu�ons to

challenges in Kenya and beyond in the areas of Water, Waste management, Pollu�on, Agricultural produc�v-

ity and the genesis of Biological revolu�on versus mechanical revolu�on, Energy and a host of other

tenets of innova�on. Apogee acts as a link between young scien�sts and industry to create employment

through training on innova�on and entrepreneurship as well as funding through Apogee Venture Capital.

1

apogeeinnovators

You have just began a thrilling journey that will impact a significant por�on of the rest of your life.

High school is the founda�on to ter�ary educa�on. It is the alphabet of your career. At Apogee, we believe you need a coach to help you navigate the change of

se�ling in to high school. The transi�on from primary to secondary educa�on is intense and we are here to

make it as easy and painless as possible.We have developed an Apogee 101 guidebook that

covers the myriad challenges you need to overcome to make a successful transi�on.

We deliver thrilling and engaging workshops to form one students and help them adjust to change, se�le

in and develop a sense of ownership of their new school.

The course is delivered in schools and also in groups of 10- 200 before repor�ng to school.

101 ORIENTATIONWelcome to High school.

Our MissionOur Core Goals

www.kenyacic.org

Athi Farm Exporters. It took time to bring out innovation in the brand design. After the fifth attempt it was evident that if we would have added anything to the brand it would not have worked. Indeed it was a spot-on attempt to help Strategia differentiate itself in the market.

Eunice M. Mutune

Athi Farm Exporters LtdP.O Box 26204 – 00100, Nairobi – Kenya.Phone - +254722815652Email: [email protected]: www.athifarmexporters.com

Director

Climate Innovation Center. The founder and CEO has a rich international experience in events planning and management. Having worked in USA he had a strong perception of what an international brand should look like. After three attempts we came up with the beautiful logo and brand rationale that reveals the true identity of the company, passion for all things beautiful.

Climate innova�on CenterKenya

Brand Ra�onale

Our MissionOur Core Goals

www.kenyacic.org

of hope

we are not our past

Brilliance of hope is a not-for-profit organisation that was merely an idea before I was given the task to breath life into it. For many NGO’s sponsorship from partners is the main source of funding. How do we position our brand to apeal to both portential partners and clients. How do we convince the partners we are creative and vibrant organisation who are serious and ready to work. These are some of the chal-lenges i had to deal with. It was a success story because after one year the potential partners and clients became real partners and client as Dena, founding trustee said.

Founding Trustee

of hope

of hope

we are not our past

Brilliance of hope logo was built around 4 main pillars namely hope, humanity, passion and bright future. The logo and the colors had to signify the four main pillars. The design rationale had to reflect the three pillars.I used vector graphic to design the logo for ease of use in any other platform; large format print, web sites, flash and mobile media etc.

of hope

of hope

of hope

Catapult Nature is a sole distributor for Lechuza product. hence solution provider for both interior and exterior potted plants. Based in Nairobi, Catapult Nature provides professional, personal solutions tailored to meet individual needs for clients. Lechuza is an international brand based in UK, Germany, Canada, USA and other developed country. The pots are innovative and a bit expensive hence targeted for the high end market. The challenge was to create an international brand that will win the credibility of Lechuza and high end clients who are mainly big corporates.

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Linda W. Ihuthia

Off Naivasha Road, [email protected]+254 020 521 0042+254 737 565624@catapultnature

Sole distributor of products www.catapultnature.co.ke

Catapult Nature logo was built around 3 main pillars namely natural, beautiful, unique-ness. The logo and the colors had to signify the three main pillars. The design rationale had to reflect the three pillars. I used vector graphic to design the logo for ease of use in any other platform; large format print, web sites, flash and mobile media etc.

unique, beautiful and natural

[email protected]

+254 020 521 0042 +254 737 565624

@catapultnature Catapult Enterprises Ltd. Directors: L. Ihuthia, D. Ihuthia

®

About us

Catapult Nature is a reliable solution provider for both interior and exterior potted plants. Based in Nairobi, Catapult Nature provides professional, personal solutions tailored to meet individual needs for our clients

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Alma Green Farm is an organic farm that focus on greenhouse products grown organically, because AGF believe in retaining the natural essence of its products as it ensures the enrichment of its customers exrerience. The products are targeted for high end market; individual, supermarket. AGF stores are to be set up in high class areas. The branding will involve shop branding and product brand design. The challenge was to come with an attractive, classy “natural” logo that appeals to the high end market

Alma Green Farn logo was built around 3 main pillars namely natural, beautiful, unique-ness. The logo and the colors had to signify the three main pillars. The design rationale had to reflect the three pillars. I used vector graphic to design the logo for ease of use in any other platform; large format print, web sites, flash and mobile media etc.

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Creatives Academy Africa had a vision to become one of top african brands worldwide in the creative industry. CAA, once an idea, opted to find the best man for the job or better still the best man for the job found CAA. The immediate task for CAA was to work with British Council and GoDown Art Centre in-order to develop tools for capacity building in the creative industry in East Africa. The challenge was to create an international brand that is creative and professional to wow and win clients’ confidence.

Creatives Academy Africa

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INSPIRING ACTION TOACHIEVE YOUR DREAMTHE CREATIVE INDUSTRY

TURN YOUR MUSICINTO A BUSINESSTHE CREATIVEENTREPRENEUR

TRANSFORMINGTALENT INTO BUSINESSTHE CREATIVE INDUSTRY

Creatives Academy Connect

Creatives Academy Africa logo was built around 3 main pillars namely creativity, African and inspiration. The logo and the colors had to signify the three main pillars. The design rationale had to reflect the three pillars. I used vector graphic to design the logo for ease of use in any other platform; large format print, web sites, flash and mobile media etc. The shape of the logo has the initials C A A and is the basic architecture of the envisioned building


Strathmore Enterprise Development Centre logo was built around 4 main pillars namely hope, humanity, passion and bright future. The logo and the colors had to signify the four main pillars. The design rationale had to reflect the three pillars. I used vector graphic to design the logo for ease of use in any other platform; large format print, web sites, flash and mobile media etc.

Enterprise Development Centre

Strathmore Enterprise Development CenterStrathmore University P.O. Box 59857 -00200 NairobiTel : +254 0703 034 000Email: [email protected]:www.strathmore.edu/enterprisecentre

Dora WaruruManager



Equiping andEmpoweringEnterpises


Strathmore Enterprise Development CenterStrathmore University P.O. Box 59857 -00200 NairobiTel : +254 0703 034 000Email: [email protected]: www.strathmore.edu/enterprisecentre

Strathmore Chorale after branding Strathmore University chior the first assignment was to design a CD cover for their Album that they were about to launch in 2009. They needed something unique with a musical touch. After days of brainstorming I drew on a paper a design that proved to be very complex which took days to be translated into vector graph-ics but in the end it paid off.

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Strathmore Chorale

Office of the Dean of StudentsStrathmore UniversityOle Sangale Road

P.O. Box 59857 -00200Nairobi, KENYA

Tel: (+254) (0)703-034000email: [email protected]

www.strathmore.edu

Coming Home was the second album for Strathmore Chorale. They needed a simple CD cover design with an international touch. Having done some of the recording at the University of Pretoria in South Africa there was need to come up with a design that was better than their counter-part in the University of Pretoria.

Strathmore Choraleconducted byAlbert Apela

A celebration of our

Anniversary

Executive producer: Strathmore University • Recording and engineering: Eric Musyoka, www.decimalmedia.co.ke • Recorded at Strathmore University auditorium • Mixed and mastered at Decimal media limited, Kenya •

Cover concept and design: Paul Ochieng and Enos Weswa • Facilitators: We would like to thank in a very special way all the composers and arrangers who allowed us to use their works.

Special thanks to Office of the Dean of Students for funding the production of this album.Email: [email protected], Web: www.strathmore.edu

© Copyright Strathmore University 2012

Our Portfolio

www.sbs.ac.ke - photography & new insight in design

Strathmore Business School was initially branded by Interbrand Simpson one of the top branding company in the worlding having brands like BMW and GE in their portfolio. Strathmore Business School is ranked 3 in Africa coming after South Africa and Egypt. Having such a strong brand my task was to maintain and improve the brand. Photography and design

77SBS PROGRAM PORTFOLIO

Advanced Management Program (AMP)

www.sbs.ac.ke - photography & new insight in design

CPA Conference56th

cen10th - 19th September 2010

Commonwealth Parliamentary Association. like in the olympics, all commonwealth countries meet only that this time is not games but parliamentary issues. After the post-election violence, Kenya had a bad image in the eyes of the international community. The Kenya Parliament had been chosen to host the Commonwealth Parliamentary Association which happens once after a very long time. The designs had to be approved in the UK the CPA headquarters. It became an award winning design that gave the country a positive image.

Kenya National Assembly started a triannual publication in 2007 called Kenya Parliament magazine. The clerk of the national assembly had cancelled 2 designs of the Kenya Parliament magazine in 2007 and in 2008 because he wasnt impressed by the designs. In 2009 i was approached to do the design and since then we have published 4 editions. Design and layout and photography

KENYA PARLIAMENT

AMERICAN FILM INSTITUTE GUIDE TO THEATRE AND MEMBER EVENTS

KENYA

PLUS:

PROFILE:SERJEANT-AT-ARMS

Department

COVER STORYThe Tenth Parliament could go down in history as the one that has delivered.

OUT OF THE STALEMATE

THE CLERKOrigins, Roles and Functions of the Office of Clerk to the National Assembly

PARLIAMENT

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British Council Creative Entrepreneur Project

StrathmoreUniversity

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Optimum Fitness Solution. The founder and CEO has a rich international experience in fitness training and consultancy. Having worked in Australia and USA he had a strong perception of what an interna-tional brand should look like. After three attempts we came up with the logo that revealed where corpo-rates should visit whenever they think fitness

Mass Inspire Corporate Communication realises that sometimes you do not need an elaborate, elegant orchid when a simple daisy will do. That’s why all our staff have the muscle to create both high concept design art and it’s clean, clasic design counterpart.You will never be pressured to go more avant garde than you wish; and you will never have to settle for less than the bleeding edge if you prefer to take your project to the limit.

MISKII N T E R N A T I O N A L

Premier Restaurant


THE

TRAILcorporate Events

company Logo ��brand rationale � Company profile ��business cards ��letterhead ��website template

Mass Inspire Corporate Communication aspires to produce inspired creations for you on your brochures, posters, business cards, CD covers & inlays, banners, menus, folders, logos, event invitation cards and programs, product labels, web design annual report etc.

Mass Inspire Corporate Communication Articulates a relevant, credible and differentiated brand promise and positioning for brands – That, connects with brand core segments, building a strong image and reputation, – Defines the brand place in the world, and in the region, – Identifies behavioral activities that display and conform the brand’s promise. Successful brands are based upon a platform that is consistently applied to all contact points with the brand as well as a strong differentiating idea

Mass InspireCorporateCommunications

Old Mutual Building , Kimathi St. 2nd floor 53627 - 00200 Nairobi, Kenya

Tel: +254 (0)20 267 3677Get it right


He is the CEO and founder of Mass Inspire Corporate Communication MICC, award-winning company for the Commonwealth Parliamentary Association 2010. He is also the CEO and founder of Creatives Academy Africa, an online interactive idea-exchange platform for creatives geared to helping creatives solve their own problems. He is a creative entrepreneur, trainer and mentor (British Council). An innovator, creative designer, brand consultant with an interna-tional experience, and motivational speaker

He is currently working with a team from the Godown Art Centre, British Council, Swedish Institute in developing a curriculum for creative entrepreneurship. He has visited Goldsmiths University - UK, Westminster Hub - UK, Natverkstan - Sweden, Academy of Music and Drama - Sweden, University of Dance and Circus-Sweden as part of curriculum development. He has been training and mentoring creative entrepreneur with the British Council for the last one year.

Creativity is not taught at school. Although all of us are created creative we are educated out of it. As a way or inspiring and teaching people how to be creative thinkers he designed an innovative “Unpacking Creativity” Sketchpad.

He has worked with worldwide brands including: USAID, Clinton Foundation, CPA, Goldman Sachs 10,000 women, British Council. He has come up with inspirational designs for Kenya National Assembly, Strathmore University, Strathmore Business School, Safaricom Foundation, British Council, and Commonwealth Parliamentary Association. Brands he has developed include; 56th Commonwealth Parliamentary Association plenary meeting, Strathmore Business School, IM events, Gifts to Kenya, Creatives Academy Africa, Brilliance of hope, Baby vazi, Mambo glass and many more.

To view the more on his work visit:www.massinspire.co.kewww.creativesacademy.co.ke creativesconnect.org

Computer Science- University of Nairobi, CPA – Strathmore University, Creatives Enterprise Project, Core, Route, Training of trainer, Mentorship training and Creativity and Innovation – British Council

Find out more on online profileProfile.google.comFollow on @Enosweswa

Enos Masinde Weswa

CREATIVITYUNPACKING

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