building blocks of digital transformation
TRANSCRIPT
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Building Blocks of Digital TransformationA N I N T R ODUCTOR Y S E S S I ON
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What is the first thing that comes to your mind when you think of ‘DIGITAL’?
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What is the second thing that comes to your mind when you think of ‘DIGITAL’?
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What is the third thing that comes to your mind when you think of ‘DIGITAL’?
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Let’s get the basics right !!• Digital Experience
• Digital Services
• Digital Products
• Digital Design
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Is this a Digital Experience?
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Why is this not a Digital Experience?
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Why is this not a digital experience?
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Is this Digital Service?
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Why is this not a Digital Service?
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Is this a Digital Design?
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Is this a Digital Design?
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Why is this not a Digital Design?
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Is this a Digital Product?
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Is this a Digital Product?
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Is this a Digital Product?
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Digital is more than a combination of 0’s and 1’s I T I S A S Y S T E M O F ME A S URI NG E X P ERI ENCES U S I NG P R E CI SE ME T H ODS , TO O L S A N D S Y S T E MS
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How do we define ‘Digital’?
Accenture defines digital as “Digital is an adjective describing an increasing information intensity and connectedness of physical resources.”
Digital is a everything connecting people, process, technology and business through information and communication technologies.
Digital is an evolution of information and communication technologies.
Digital is made possible by efficient algorithms, faster computation, cheaper storage, and complex networking.
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Context of Digital Transformation
• The Digital Tsunami is moving at a rapid clip, encompassing all aspects of business and society.
• Understanding this dynamics and making the necessary changes is the context for digital transformation.
• Thus Digital Transformation is the collection of methods, tools and processes to adapt to the digital society and succeed in digital business.
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Approach to Digital Innovation Innovative
Idea
Domain knowledge
Digital Expertise
Customer Awareness
An innovative idea is a mix of domain / business knowledge, technology expertise and customer understanding
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Business Drivers of Digital Transformation
Digital Customer
Experience
Digital Speed in Delivery
Securing Digital
Business
Maximize the Digital
Value Chain
Customer Experience, Enterprise Agility, Information Elasticity, Security Hardening are the key measures of successful Digital Transformation
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What is getting ‘Digitally Transformed’?
Private Enterprises
Market Economies
Nation States
Governmental Organizations
Public Sector Organizations
Civil Society Organizations
People, Brands and
Events
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Nature of Digital Business
Customer Centered
Experience Driven
Measurable Moments
Integrated to each other
Open to user generated
content
Business value is self evident
Value Proposition
Design
Focus on Brand Loyalty
Turning Technology into
Business Transformation
Key Performance Measures for Digital Services
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Essential Capabilitiesfor Digital Business
Creating a compelling customer experience
Exploiting the power of core operations
Reinventing business models
We can assess the digital maturity of a company through three broad categories of digital capabilities:
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Toolkits for Digital Business
Customer Journey Mapping
Business Model Canvas
Value Proposition Canvas
Digital Operating ModelCustomer Experience Design – Customer Journey Mapping
Business Model Design – Business Model Canvas
Operational Process – Value Maps and Digital Operating Model
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Business Model CanvasSelf explanatory template
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Time to Draw Your Business Model Canvas ..!
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Customer Journey MappingTracing every customer touchpoint
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Customer journey mappingA reference template
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How will be build our own customer journey map?
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Digital Operating ModelA perspective
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Digital Operating ModelEconomic moments
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Digital Operating Model EvolutionFrom a Sequential Organization to an Agile and Iterative Organization