building and interiors april...
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23 International Exhibition for
Building and Interiors
26-29 A p r i l 2018
Organizer Partners:
Post ShowReport
ABOUT THE EXHIBITION
Participating Countries
• Georgia• Armenia• Azerbaijan• Belarus• China• Germany• France• Iran• Italy• Norway• Russia• Turkey• Ukraine• Uzbekistan• United Arab Emirates
ExpoGeorgia is the only exhibition center in Georgia and one of the leading centers in the Caucasus region. The company organizes exhibitions, various conferences, conventions and events. The history of the exhibition center goes back to 1958 when it was estab-lished and continues to function effectively to date.Over the period 26–29 April 2018, ExpoGeor-gia hosted the 23rd International Building and Interiors Exhibition in the covered pavil-ions 4, 5, 6 and 11 as well as outdoors space that has been provided. Over the course of 4 days, 184 participants introduced and displayed their products with the latest tech-nology available in their field and provided information on goods and services.
The exhibition was attended by 4260 visitors from 11 countries, 67% of which were employees of the construction industry. All four days of the exhibition were filled with various events, presentations and B2B (busi-ness to business) meetings.The 2018 International Exhibition of Con-struction Materials and Interior Design emphasized the importance of staging this event for both the country and the whole Caucasus region.
Caucasus Build 2018 Profile
April
Year of Establishment:
Organizer:
Venue:
Date:
Exhibition Hours:
Frequency:
Duration:
ExpoGeorgia Exhibition Center, Tbilisi
Annual
Days
ExpoGeorgia
KEY DATA
OPENING CEREMONY
SPEAKERS
Tota
l Exh
ibition Space:
2255,50მ2
Number of Exhibitors:
184
Inte
rn
ational Exhibitors :
57
Loca
l Exhibitors:
127
Repre
sented Countries:
15
Number of Visitors:
4260
The 23rd International Exhibition of Construc-tion Materials and Interior Design was officially opened on 26 April 2018 by the CEO of ExpoGeorgia, Mr Resan Kikava.
Deputy Minister of Economics and Sustainable Development of Georgia: Mrs Irma KavtaradzeAmbassador Extraordinary and Plenipotentiary of Turkey to Georgia: Ms Phatma Seren YazanCEO of Exhibition Center “ExpoGeorgia”: Mr Resani Kikava
PARTICIPATING COMPANIES AND ORGANIZATIONS
GEORGIA• KM Georgia / Kerama Marazzi• Pride Group• JSC Panex• Hueck• Plastics Georgia LTD• Trading Limited• Geosteel• Designcomplex LTD• MP Industrial Equipment LLC• Goergia Cement Company LLC• Sigma Technologies & Solutions • Heidelbergcement Caucasus LTD• Caparol Georgia Ltd• Midea Georgia• Architype• Klingspor SP. Z.O.O• Zodi• Ener.ge LTD• Aqualine• Citadeli• Rustavi Metallurgical Plant• Giorgi-2004 (New Design)• My Technics• Thermorum• Ayvaz• GRC LLC• GRC (TTC)• Ecohouse LTD• Legi LTD • Raga• GC • Modernrofing• Baril Caucasia LTD• Specinjmsheni LTD• Betonart• Phoenix Project Management LTD• Bergauf-Georgia LTD• Qargili LLC• Stone Art LTD• GTC (Georgian Trading Company)• GRC (Finprofile)• Smarter.ge• Airmetal• GTS-Group LTD• All-P Group Flooring Technolo-gies• Polymer LTD• FPC Company• Erti LTD• Design M Georgia• APG LTD• Monolith Project LTD• Bedegi LTD• Tsalka 91 LTD• Iseko LTD• Geonovation Holding• Sun Solution LTD
• Next Building Technologies LTD• Universe Business Group LLC• Abitare LTD• Dazga LTD• Dewalt-All for Construction LTD• Electron LTD• Amtse Group• Pontium• United Masters LTD• Georgian Plastic Pipes• Metekhi Keramika• Metekhi Plastic• Magazine Construction Solutions• Sly• Architex• Coffee House LLC• Feidal Georgia• Yellow Pages
ARMENIA• Zega LLC
AZERBAIJAN• Sumgait Technologies Park• Unimetal • Fakhraddin-K LLC
BELARUS• JSC Mogilevliftmash• Minsk Electrotechnical Plant Named After V.I. Kozlov
CHINA• Zhejiang Zec Trade & Trade Co. Ltd (Jiangxi Agreen Trade & Industry Co. Ltd)• Suzhou Dazen Electromechani-cal
GERMANY• Anton Ohlert GMBH & Co• Wekenmann • MBK Maschinenbau GMBH• Top Werk• BMS Bau-Maschinen-Service AG• Lutz-Gesco• Herborner Pumpentechnics• Dinotec
FRANCE• Georgian Beton Company LLC
GEORGIA / IRAN• Fakhar Group - Tbilisi 2015• Geochem LLC
IRAN• kadmixer• Part Safhe
• Age Group Co.• Asia Tile Company• Robin Co. (Morvarid Sanitary Ware)
ITALY• Nordinpianti • Rivit S.R.L.• Colorificio Veneziano
NORWAY• Eydescreen• A-Hid• Szabadics
RUSSIA• JSC Centrstroysvet• Alcotek LLC• ZZBO
TURKEY• Hilal Aluminium• Polikron• Tuyap Overseas• Ersas Aluminium• Birsac• Davut Panel• Elkon Elevator konveyor Ve Makina Sanayi Ve Ticaret A.S.• Kly• Momentum Chemical and Construction Materials• Cepas
UKRAINE• kredmash Impex• Dormash Group LLC
UNITED ARAB EMIRATES• Memaar Building Systems FZC
UZBEKISTAN• JV Ecoclimat LTD
PRODUCT LIST
EXHIBITOR SURVEYWhat was Your Goal in Participating in this Event?
OVERALL SATISFACTION LEVEL WITH THE EXHIBITION
DID YOU REACH YOUR GOALS?
Yes
81%
Maybe
18%
No
1%
15%
16%
21%
18%
10%
10 9 8 7 6
10%
3%
20%
12%
11%
10 9 8 7 6
• Construction and Repair Services• Construction Equipment and Machinery• Building Materials• Architecture and Engineering Services• Design and Project Development• Roofing and Coverings• Facades and Coverings• Outdoor Work
• Establishing contacts and partnerships - • PR and advertising of products and services - • Observing the competitors - • Finding new customers and clients - • Other -
WILL YOU PARTICIPATE NEXT YEAR?
• Partitions, Ceilings, Floors• Structures and Sub-structures• Stairs and Balustrades• Landscape and Gardening• Other Construction Products and Services• Electricity, Electrical and Mechanical Systems• Real Estate and Property Show
VISITOR RESEARCH
DISTRIBUTION OF THE VISITORSACCORDING TO THEIR PROFESSIONAL SECTOR
GOALS OF VISITORS
VISITORS REPRESENTED THE FOLLOWING COUNTRIES:
Total Attendees
Industry professionals
Visitors who found what they were looking for
Viewers who are completely satisfied with this year's event
• Construction and Construction Material -
• Building Materials -
• Engineering and Architecture -
• Interior Design -
• Transport and Logistics -
• Heating, Ventilation and Air Conditioning -
• Energy -
• Others -
• Interest in the industry and products -
• Additional events, attending seminars / presentations -
• Finding a specific product or service -
• Finding business contacts -
• Monitoring of competitors -
• Other-
Visitors whose expectations were fully met
4260
67%
80%
85%
87%
• Armenia • Azerbaijan • China • Czech Republic • Georgia • Greece • Iran• Poland • Russia • Turkey • Ukraine
EVENT HIGHLIGHTS
GALA DINNER
EXHIBITION COVERAGEMARKETING ACTIVITIES
During the exhibition participants and specially invited guests held B2B (business to business) meetings which were arranged in advance between both parties. The business lounge was allocated for meetings where industry professionals could establish business relationships within a 20-minute time frame. Within
B2B meetings, participants and guests were able to sell their products and services.
• 15 000 electronic invitations to different interested individuals - 400 000 SMS• 12 000 Fliers, 5 000 phone calls, 8 000 E-mails• TV engagement on best rated TV channels (TV 1, Public Broadcaster)• During the course of the exhibition, direct broadcasts on several channels, including TV1, Rustavi2, Imedi TV, Palitra TV• Involvement in radio programs: Fortuna +, AvtoRadio, Ardaidardo, Fortuna
• Target campaigns on social networks: Exhibition and ExpoGeorgia Facebook pages• Distribution of promotional information through different news agencies: marketer.ge; yell.ge; Interpressnews.ge; Fortuna+.ge• Delivered newsletter to customers, potential customers and other targeted audiences in the company database• TV advertisements: GDS TV, Maestro, Imedi TV• Outdoor monitors: Philharmonic Concert Hall, Queen Tamar Bridge, Vakhushti Bridge.
On the 27th of April, the second day of the exhibition, the Terrace Restaurant at ExpoGeorgia organized a Gala Dinner for participants and 450 guests attended. During this event the participants had the opportunity
to meet, greet and dine while enjoying some unique Georgian culture, accompanied by the best of Georgian wines. Also, distinguished companies were awarded certificates in different categories:
THE MOST EFFECTIVE COOPERATION • Fair and Exhibition Center Tuyap
FACEBOOK FAVORITE • Bergauf Georgia• Heidelberg Cement Caucasus
BEST STAND DESIGN• Zodi• GRC• Architype• Hueck
MOST EFFECTIVE COMMUNICATION WITH GUESTS• Ersas Aluminium• Fakhar Group - Tbilisi 2015• Citadeli
BEST ADVERTISING CAMPAIGN• Aqualine• Ecohouse
THE MOST INTERACTIVE STAND• Colorificio Veneziano• Thermorum• Universe Business Group
THE BEST FACEBOOK CAMPAIGN FOR THE EXHIBITION• Caparol Georgia • Midea Georgia
IS LOOKING FORWARDTO SEEING YOU!
Let’s Make History Together
JOIN US INTO THE THIRDDECADE OF THE EXHIBITION
GET NOTICED!
Venue: Exhibition Center ExpoGeorgia www.facebook.com/CaucasusBuild/ www.youtube.com/user/ExpoGeorgia
www.buildexpo.geFor Additional Inquiry, Please Contact:
Exhibition Center ExpoGeorgia118 A. Tsereteli Ave., Tbilisi, Georgia
Tel: +995 32 234 11 00 E-mail: [email protected] Web-site: www.expogeorgia.ge
2019
A P R I L