Web Analytics Association (WAA)Web Analytics Association (WAA)

Building a Web Analytics community in BelgiumBuilding a Web Analytics community in Belgium

Presented By:

Michaël Notté WAA Country Manager Belgium

21st January 2009

Presented By:

Michaël Notté WAA Country Manager Belgium

21st January 2009

Why a Web Analytics community?Why a Web Analytics community?

• Strong existing worldwide community• Yahoo forums• Blogs from experts & practioners• Events (WAW, eMetrics summit…)• Social media groups (LinkedIn, Facebook, Twitter)

• Development of local WA communities in many European countries (France, Germany, UK, Netherlands, Denmark, Sweden…)

• Time to build one in Belgium!• Growing awareness & industry• Many experts & talented people

The Web Analytics community

Learn & share experience

Network & meet people

Get help & expertise

Develop skills & career

Share interest & passion

Stay up-to-date

Others?

Discussion:what would you expect form a Web Analytics

community?

Building the WA Belgium communityBuilding the WA Belgium community

• People that are willing to participate, interact

We need YOU!

• Two groups were created on popular social platforms

• Web Analytics Belgium on LinkedIn• www.linkedin.com/groups?gid=1174087• > 75 members

• Web Analytics Wednesday on Facebook• www.facebook.com/group.php?gid=38268811470• >20 members

Social media group

Web Analytics events

• Web Analytics Wednesdays (WAW)

• Promote other Web Analytics related events/training in Belgium

• Organize Web Analytics dedicated conference in Belgium?

Web Analytics Wednesday (WAW)

• Free event• To be organized on a regular basis?

• Every 2 months?• In different places?

• Format?• 2 main presentations / discussions

• General topics / Best practices / Industry & Technology trends / Experts

• Practical cases from agencies AND practioners• Role of WA vendors

• Do you want to see short presentations / demo?• Need speakers, hosts & sponsors

• Let me know!

Discussion:Organization of WAW:Frequency & place?Format & Content?Role of vendors?

Creation of taskforces & leading group

• Taskforces• Small groups of (volunteer) experts in specific WA or

SEM areas• Presentation at WAW• White papers / articles• Assistance to practioners

Discussion:Taskforces & leading group:

What do you think about taskforce idea?Are you interested to participate?

Do you want to help in managing community?

Others ideas?Questions?

Others ideas?Questions?

Michaël NottéWAA Country Manager for Belgium

Email: michaelnotte@yahoo.frLinkedIn: www.linkedin.com/in/mnotteBlog: www.kaizen-analytics.com

THANK YOU

KAIZEN AnalyticsA practioner blog on Web Analytics