building a sustainable digital team

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Building a sustainable digital team Laila Takeh @spirals

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Laila Takeh, head of digital engagement at UNICEF presents 'Building a sustainable digital team' at UX4NonProfit in June 2012.

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Page 1: Building a sustainable digital team

Building a sustainable digital team

Laila Takeh @spirals

Page 2: Building a sustainable digital team

LA WEB ACTUAL

Page 3: Building a sustainable digital team

Source: Stanford Social Innovation Review Oct 2011

Page 4: Building a sustainable digital team
Page 5: Building a sustainable digital team

UUK Digital Journey

Review

•Consultant

Set up

•Digital Hub

??

Page 6: Building a sustainable digital team

Head of Digital Engagement

Laila Takeh

Digital Manager

(Content & Technology)

Senior Digital Editor

Digital Editor

Digital Project Manager

Technical Project Lead

Digital Marketing Manager

Social Media Exec

Digital Marketing Officer

Digital Marketing Officer

Digital Analyst

Set up

Production team Marketing team

Set up

Page 7: Building a sustainable digital team
Page 8: Building a sustainable digital team

Set up

Page 9: Building a sustainable digital team

UUK Digital Journey

Review

• Consultant

Set up

• Digital Hub

Refine

• Understanding

• Strategy• Roles• Tools

Embed

• Capacity building

• Planning

• Investment

Page 10: Building a sustainable digital team

Refine

Source: Stanford Social Innovation Review Oct 2011

Page 11: Building a sustainable digital team

StrategyRefin

e

Page 12: Building a sustainable digital team

RolesRefine

Page 13: Building a sustainable digital team

ToolsRefine

Page 14: Building a sustainable digital team

Capacity buildingEmbed

Skills matrix• All

• External facing

• Champion

• Super user

Page 15: Building a sustainable digital team

ChallengesEmbed

• Planning• Understanding still mixed

• Need to be concrete Vs flexible

• Investment• Specific cases for shifting time and money

• Resource balancing• More on this….

Page 16: Building a sustainable digital team

a little bit of everything

Page 17: Building a sustainable digital team

“digital” has been seen as isolated

offline marketers online marketers

Page 18: Building a sustainable digital team

• Set the goals

• Plan the mix

Page 19: Building a sustainable digital team

Bought media

Email Search Display AffiliatesMicrosite/s

Owned media

Website

Earned media

SM

Team 1

Team 2

Team 3

Team 4

Partners

Page 20: Building a sustainable digital team

With focus…

Page 21: Building a sustainable digital team

 Thanks 

Laila Takeh @spirals