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Corporate Affairs and Marketing Brand and Events Management 1 BUILDING A SUCCESSFUL STUDENTS' JOURNAL: THE STORY OF TUT JOURNAL Presented by: Zizipo Mbeki

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Page 1: BUILDING A SUCCESSFUL STUDENTS' JOURNAL: THE STORY OF … · BUILDING A SUCCESSFUL STUDENTS' JOURNAL: THE STORY OF TUT JOURNAL Presented by: ... Drama & choir extravaganza Top Ntombazana

Corporate Affairs and Marketing Brand and Events Management

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BUILDING A SUCCESSFUL STUDENTS' JOURNAL: THE STORY OF TUT JOURNAL

Presented by:

Zizipo Mbeki

Page 2: BUILDING A SUCCESSFUL STUDENTS' JOURNAL: THE STORY OF … · BUILDING A SUCCESSFUL STUDENTS' JOURNAL: THE STORY OF TUT JOURNAL Presented by: ... Drama & choir extravaganza Top Ntombazana

Corporate Affairs and Marketing Brand and Events Management

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TUT JOURNAL IN A NUTSHELL

• Vision

• Issues/publications

• The role of the publication

Page 3: BUILDING A SUCCESSFUL STUDENTS' JOURNAL: THE STORY OF … · BUILDING A SUCCESSFUL STUDENTS' JOURNAL: THE STORY OF TUT JOURNAL Presented by: ... Drama & choir extravaganza Top Ntombazana

Corporate Affairs and Marketing Brand and Events Management

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TUT JOURNAL CONTENT

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Corporate Affairs and Marketing Brand and Events Management

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TUT JOURNAL IN A NUTSHELL

• Target market

• Revenue

• Experiential training platform

• Recognition

Page 5: BUILDING A SUCCESSFUL STUDENTS' JOURNAL: THE STORY OF … · BUILDING A SUCCESSFUL STUDENTS' JOURNAL: THE STORY OF TUT JOURNAL Presented by: ... Drama & choir extravaganza Top Ntombazana

Corporate Affairs and Marketing Brand and Events Management

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CHALLENGES

• Shortage of reporters

• Limited equipment

• Lack of communication

• Limited budget

• Minimal experience

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Corporate Affairs and Marketing Brand and Events Management

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Corporate Affairs and Marketing Brand and Events Management

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Page 8: BUILDING A SUCCESSFUL STUDENTS' JOURNAL: THE STORY OF … · BUILDING A SUCCESSFUL STUDENTS' JOURNAL: THE STORY OF TUT JOURNAL Presented by: ... Drama & choir extravaganza Top Ntombazana

Corporate Affairs and Marketing Brand and Events Management

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Page 9: BUILDING A SUCCESSFUL STUDENTS' JOURNAL: THE STORY OF … · BUILDING A SUCCESSFUL STUDENTS' JOURNAL: THE STORY OF TUT JOURNAL Presented by: ... Drama & choir extravaganza Top Ntombazana

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REFLECTION/LESSONS

• Practical implementation of theory

• Inter-departmental communication structures

• Exposure

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Corporate Affairs and Marketing Brand and Events Management

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THANK YOU!