Creating a Social Media Marketing

Toolbox

Who am I?Graduate Outcomes Communications Officer

Careers & Employability ServiceUniversity of Sunderland

Previously E-Communications Officer at Northumbria Police

8 years experience in web, digital communications & social media

Involved in staff recruitment

LinkedIn & Twitter

DisclaimerNot an exhaustive list of tools or features

New tools are spawned everyday

I’m not a salesman

All opinions are my own and not my employer’s

AimsTo give you ideas of the tools that are out there

Explore tools that help you manage your social media channels

Discover tools that help you filter and curate online content

Make social media that bit easier

It can be a minefield!Just doing a Google search for social media

tools can make your head spin

There’s no one-stop-shop when it comes to social media tools.

Talk to your marketing team – they might already have a tool you could use

Talk to faculty & other services – share the tools you discover

Types of tools

Management Content Curation

Sharing & Scheduling

Artwork

Management Why use one?

Share content to and monitor multiple networksSchedule content sharing

Interact with responses to content you’ve sharedMonitor key search terms cross-channel

Track influencers who share relevant content

What’s out there?

HootsuiteSoDash

Management

Content curationWhy use one?

Don’t lose that useful article you foundFilter the ‘white noise’

Collate for sharing later

What’s out there?

Google Alerts & NewsPocket

InstapaperFeedly

Sharing and schedulingWhy use one?

Share content from wherever you are on the webShare to multiple accounts cross-platformUse everywhere with apps and extensions

What’s out there?

BufferAppTweetdeckGrabInbox

…and to some extent Hootsuite

Be visual

Why use one?

Create simple graphicsOptimised for social media

Upload your own branding & photosCreative ideas

What’s out there?Canva

Pablo (by Buffer)

BrowserWhy use one?

Put social media at your fingertips, wherever you are on the web

ConvenienceMake your life easier

What’s out there?Google Apps & Extensions

Firefox ExtensionsMobile apps

LastPass

TakeawaysLook into the tools we’ve discussed

Try. Try. Try.

Discuss and share within your team / institution

Enjoy an easier life managing social media

Thank you