building a product that gets millions of users
TRANSCRIPT
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JASON NAZAR FOUNDER, DOCSTOC
SXSW VEGAS 2015
Building Products that Get Millions of Users
@jasonnazar
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Founder/CEO Docstoc (2006-2015)
Tech Investor/Advisor 15+ Companies
Writer Forbes, WSJ, Business Insider
* 25 Million+ Unique Visitors / Mo
* 50 Million+ Registered Members
* 4 Million + App Downloads
BACKGROUND
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BACKGROUND
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THE BASICS
Consumer Apps
The Viral Co-Efficient
Test on First 1000 Users
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THE BASICS
Viral Co-Efficient = 0.5
100 USERS
+50
+25
+11 …
TOTAL = 200 USERS
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THE BASICS
Content Sites
Traditionally = SEO
Now = Social + SEO
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THE BASICS
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THE BASICS
Business Apps
LTV / CAC
Case Study: ZipRecruiter
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THE BASICS
LTV/CAC= 3/1
ENGAGEMENT • PAYOFF, EMPREGNATE, SHARING
PRODUCT EXPERIENCE
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SOLVE A NEED • HEALTH, MONEY, LOVE
ONBOARDING • FRICTIONLESS, CONTACTS, HOOK
RETENTION •NOTIFICATIONS, USERBASE
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LEARN FROM OTHERS
Quantcast Top Sites: h1ps://www.quantcast.com/top-‐sites App Annie Top Apps: h1ps://www.appannie.com/apps/ios/top/
PRODUCT EXPERIENCE
MAJOR TRAPS
PRODUCT TOO COMPLEX
ALL YOU NEED IS A
GREAT PRODUCT
TOO LARGE AN
AUDIENCE
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MVP HUSTLE
VS. VS. VS.
START NICHE
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JASON NAZAR FOUNDER, DOCSTOC
SXSW VEGAS 2015
Building Products that Get Millions of Users
@jasonnazar