building a political social media presence
DESCRIPTION
This presentation takes the users step by step through creating a Facebook page, Twitter account and tying it all together with a Hootsuite social media dashboard. Important best practices are covered.TRANSCRIPT
1Carol A. Spencer • Building a Political Social Media Presence
Building a PoliticalPresenceSocial MediaOctober 2014
Carol A Spencer, Vice Chair, NFRW Technology CommitteeBuilding a Political Social Media Presence
Facebook • Twitter • Hootsuite
2Carol A. Spencer • Building a Political Social Media Presence
• Considerations before getting started • How to get a Google account & Gmail address
• What are the differences between a Facebook page and profile • How to set up a Facebook page
• What Twitter is and why you should use it
• How to set up a Twitter account
• What Hootsuite is and why you should use it
• How to send one message many places, all at once
What you’ll learn today
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One Post: Many Channels
4Carol A. Spencer • Building a Political Social Media Presence
• Use a consistent, generic email address to sign up for social media
• Use a consistent “vanity” name (i.e. Twitter.com/NFRW)
• Have multiple administrators for each application• If you can’t have multiple administrators (Twitter, YouTube, Flickr,
and others), share the username and password• IF you share the username and password, change the password
when you eliminate someone from posting responsibilities• IF you share the username and password, be cautious about who
can “speak” on behalf of your organization.
• Adopt “Use” and “Commenting” policies • Be sure to note the your pages are not forums, but moderated
discussions• Monitor your social channels
Considerations before getting startedA little planning goes a long way
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• Decide on a “communications tone”
• Don’t post original material on Facebook. Beware of copyright issues. Share from the original document, if that’s offered.
• Anyone can comment on your FB posts. Remember, it’s social!
• Designate editors and moderators for Facebook pages. Assign a team member to monitor Twitter mentions and YouTube comments.
• Facebook pages are tied to personal profiles. Be sure you trust your administrators.
• Never let fans / followers upload photos or videos without moderation
• Think about how you’ll market your social presence
Considerations before getting startedA little planning goes a long way
6Carol A. Spencer • Building a Political Social Media Presence
• Facebook requires a real name: webmaster@, admin@ are not acceptable.
• Have a trusted board or campaign committee member who is on Facebook create your page
• OR use your generic gmail.com account to create your page.
Choose an email addressGeneric Local or Generic Gmail
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Check Your Chosen Vanity URL
• For example:
Facebook.com/MorrisGOPTwitter.com/MorrisGOPYouTube.com/MorrisGOPFlickr.com/MorrisGOPMorrisGOP.org (or .com or .net)
• Choose a name. Check it everywhere. (www.namechk.com)Facebook, Twitter, Instagram, YouTube, Flickr, LinkedIn, Pinterest
• Find some name where you can be consistent throughout the social world, and which is memorable for your visitors
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Carol A. Spencer • Building a Political Social Media Presence
BUILDING A POLITICALSOCIAL MEDIA PRESENCE: FACEBOOKOCTOBER 2014
Carol A Spencer, Vice Chair, NFRW Technology Committee
Building a Political Social Media PresenceFacebook • Twitter • Hootsuite
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Carol A. Spencer • Building a Political Social Media Presence
FACEBOOK Profiles vs Pages
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Carol A. Spencer • Building a Political Social Media Presence
FACEBOOK Profiles vs Pages
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Carol A. Spencer • Building a Political Social Media Presence
CREATING YOUR PAGE A different way: Login later
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Carol A. Spencer • Building a Political Social Media Presence
PAGE TYPE Company, Organization, Institution
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Carol A. Spencer • Building a Political Social Media Presence
A page must be tied to someone’s profile.
Facebook policies do not allow one individual to have two profiles.
Once created, be sure to have two admins so that if the person who created the page leaves, you can still administer the page.
PAGE TYPE Company, Organization, Institution
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Carol A. Spencer • Building a Political Social Media Presence
PAGE TYPE Company, Organization, Institution
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Carol A. Spencer • Building a Political Social Media Presence
PAGE NAME [Location Name] [Women’s] Republican [Club]
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Carol A. Spencer • Building a Political Social Media Presence
FACEBOOK TOU You must agree to have a page
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Carol A. Spencer • Building a Political Social Media Presence
DESCRIBE YOUR PAGE ”About” Information
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Carol A. Spencer • Building a Political Social Media Presence
VISUALLY IDENTIFY YOUR PAGE Unique and Memorable
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Carol A. Spencer • Building a Political Social Media Presence
ADD TO FAVORITES Skip this if you want
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Carol A. Spencer • Building a Political Social Media Presence
REACH MORE PEOPLE Monetizing Facebook
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Carol A. Spencer • Building a Political Social Media Presence
ADMIN PANEL Getting Your Page Ready
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Carol A. Spencer • Building a Political Social Media Presence
ADMIN PANEL Getting Your Page Ready
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Carol A. Spencer • Building a Political Social Media Presence
UNPUBLISH THE PAGE Only Admins can see it
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Carol A. Spencer • Building a Political Social Media Presence
EDIT THE PAGE Use Facebook as….
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Carol A. Spencer • Building a Political Social Media Presence
EDIT THE PAGE Admin Panel
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Carol A. Spencer • Building a Political Social Media Presence
EDIT THE PAGE Admin Roles
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Carol A. Spencer • Building a Political Social Media Presence
EDIT THE PAGE Mobile Posting
OR, better yet, use Hootsuite’s mobile app.
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Carol A. Spencer • Building a Political Social Media Presence
EDIT THE PAGE Insights
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Carol A. Spencer • Building a Political Social Media Presence
EDIT THE PAGE Promoting Your Page; Boosting Content
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Carol A. Spencer • Building a Political Social Media Presence
EDIT THE PAGE Help
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Carol A. Spencer • Building a Political Social Media Presence
FINAL THOUGHTS Before publishing
•Get your “vanity” URL
Facebook.com/username
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Carol A. Spencer • Building a Political Social Media Presence
FINAL THOUGHTS Before publishing
•Remember to follow Facebook guidelines for timeline photos and posts
https://www.facebook.com/help/search/?q=cover+guidelines
http://blog.hubspot.com/marketing/facebook-cover-photos-best-practices-ht
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Carol A. Spencer • Building a Political Social Media Presence
Screen captured in 2012. 637 Likes.
Be sure to identifyyour page as the“Official Page”
Note the failure to post for well over a year.
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Carol A. Spencer • Building a Political Social Media Presence
Screen captured in 2014. 649 Likes.
Post. Post. Post.
This page is abandoned. Not good for Green Township.
Once you start, keep it up!
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Carol A. Spencer • Building a Political Social Media Presence
Click here
See your stream for posts to share.
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Carol A. Spencer • Building a Political Social Media Presence
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Carol A. Spencer • Building a Political Social Media Presence
BUILDING A POLITICALSOCIAL MEDIA PRESENCE: FACEBOOKOCTOBER 2014
Carol A Spencer, Vice Chair, NFRW Technology Committee
Building a Political Social Media Presence
Facebook • Twitter • Hootsuite
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Carol A. Spencer • Building a Political Social Media Presence
BUILDING A POLITICALSOCIAL MEDIA PRESENCE: TWITTEROCTOBER 2014
Carol A Spencer, Vice Chair, NFRW Technology Committee
Building a Political Social Media PresenceFacebook • Twitter • Hootsuite
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Carol A. Spencer • Building a Political Social Media Presence
TWITTER 140 Powerful Characters
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Carol A. Spencer • Building a Political Social Media Presence
TWITTER Signing up
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Carol A. Spencer • Building a Political Social Media Presence
TWITTER Setting up an account
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Carol A. Spencer • Building a Political Social Media Presence
TWITTER Setting up an account
You’ll have to do this a few times….
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Carol A. Spencer • Building a Political Social Media Presence
TWITTER Setting up an account
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Carol A. Spencer • Building a Political Social Media Presence
TWITTER Setting up an account
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Carol A. Spencer • Building a Political Social Media Presence
TWITTER Setting up an account
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Carol A. Spencer • Building a Political Social Media Presence
TWITTER Setting up an account
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Carol A. Spencer • Building a Political Social Media Presence
TWITTER Setting up an account
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Carol A. Spencer • Building a Political Social Media Presence
TWITTER Setting up an account
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Carol A. Spencer • Building a Political Social Media Presence
TWITTER Setting up an account
Use the photo from your Facebook page….
Consistency builds brand.
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Carol A. Spencer • Building a Political Social Media Presence
TWITTER Setting up an account
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Carol A. Spencer • Building a Political Social Media Presence
TWITTER Setting up an account
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Carol A. Spencer • Building a Political Social Media Presence
TWITTER Tweeting
• 140 characters. Try to use less. Link to more details. • Learn Twitter lingo.
• Use abbreviations. Eliminate punctuation where possible.
• ALL CAPS is shouting. Don’t shout.
• Write your message, then start eliminating words and using abbreviations to say the same thing in 140 characters.
• RT is re-tweet. MT is a modified RT.
• @TwitterHandle is a public message to TwitterHandle
• DM TwitterHandle (note the space) is a direct message (private) to TwitterHandle. You can only DM your followers.
• Mention means someone used your Twitter handle in a tweet.
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Carol A. Spencer • Building a Political Social Media Presence
TWITTER Tweeting
• Tweet valuable content and your followers will grow:Road closures, meeting reminders, posted budgets, closed fields, events, important web postings, celebrations, honorees, good press, #tbt (Throw-Back-Thursdays). Use photos where possible.
• If someone asks you a public question, answer publicly. • If someone asks you a public question, answer it.
• If someone DMs you, and you need more information to answer, give them a link to your feedback form.
• If someone DMs you, answer them.
• If people RT your tweets, thank them with an @ message.
• Create a Twitter widget for your website. Put it on your home page.(https://twitter.com/about/resources/widgets)
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Carol A. Spencer • Building a Political Social Media Presence
BUILDING A POLITICALSOCIAL MEDIA PRESENCE: TWITTEROCTOBER 2014
Carol A Spencer, Vice Chair, NFRW Technology Committee
Building a Political Social Media PresenceFacebook • Twitter • Hootsuite
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Tying it TogetherUsing Hootsuite
Carol A Spencer, Vice Chair, NFRW Technology CommitteeBuilding a Political Social Media Presence
Facebook • Twitter • Hootsuite
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Sign up for Hootsuite FREE versionUse the same email as Facebook & Twitter
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Hootsuite Dashboard
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Hootsuite Dashboard
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Hootsuite Dashboard
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Hootsuite Dashboard
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Hootsuite Tools
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Hootsuite Tools
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Hootsuite Tools
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Before PostingDouble check before you post
Information is accurate
Information is authorized for public release
Post is 140 characters or less
Spelling is accurate
Link is accurateCopy it into a new browser window to be sure it goes where you want
Date and time are correct if scheduling into the future
Selected social networks are the correct ones
Once it’s out there, you can delete it but anyone who has read it,has read it.
To delete in Hootsuite, hover over the tweet in the ‘sent tweets’ stream and click the x.
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A few more things…Searching, deleting, filtering
To search Twitter, enter the search criteria in the search box and click the magnifying glass.
To create a stream of a particular search term, click “+Add Stream”. Choose a search term or use logic as per examples
To create a stream of keywords, enter the terms. Tweets using any of the keywords will be returned.
To use hashtags so your comments will be included in a stream using that term, precede your term with a #. Example: #MCLibrary;#Jan25; #gov20; #superbowl, #SOTU
To be sure your tweet ends up in someone’s mentions stream, use @ before their Twitter handle.
To delete in Hootsuite, hover over the tweet in the ‘sent tweets’ stream and click the x.
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Tying it TogetherUsing Hootsuite
Carol A Spencer, Vice Chair, NFRW Technology CommitteeBuilding a Political Social Media Presence
Facebook • Twitter • Hootsuite
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Building a PoliticalPresenceSocial MediaOctober 2014
Carol A Spencer, Vice Chair, NFRW Technology CommitteeBuilding a Political Social Media Presence
Facebook • Twitter • Hootsuite