building a mobile strategy - idea to realization - per lauridsen
TRANSCRIPT
Building a Mobile Strategy From Idea to Realization Per Lauridsen, EMEA Mobility and User Experience Services 28 April 2015
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Some don’t see the need for a mobile strategy…
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…for others the race is already on!
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The race is on and the field is spreading out
www.enterprisemobilityexchange.com
53.6%
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Why are some companies struggling to move on to the next level?
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• No one solution fits all - differentiate for different roles.
Lessons learned
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No one solution fits all
Mobile Employee & Manager • Employees and managers
• Often casual use, self service
• High number of users cross company, potential to improve user satisfaction significantly
• Mobile Analytics important for all, especially executives
Mobile Worker • Mobile worker in plant, field service,
etc., but also sales
• App often supporting complex business processes, guiding users through their day, offline support
• High potential to transform work experience with Mobile...
Mobile Consumer • Consumers have high expectations
regarding ease of use
• Potentially transformational opportunity for company
• In some industries distributor, channel partners, etc. instead of consumer…
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• No one solution fits all - differentiate for different roles.
Lessons learned
• Objectives, benefits and cost not defined or understood.
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Brainstorming and ‘prototyping’
Prio medium
Prio medium Prio high
Prio low
Valu
e Feasibility
Low
High
Complex Simple
Prioritization
1
2
3
4
5 14
7
9 8 12
6
Understand value and feasibility
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• No one solution fits all - differentiate for different roles.
Lessons learned
• Objectives, benefits and cost not defined or understood.
• Custom specific requirements and integration effort is underestimated.
• There is no owner or governance structure
• Mobility initiatives not aligned with overall IT security policies.
• Not enough effort going into understanding detailed requirements.
• Organisation does not have interest or skills to drive or implement changes.
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Example of Governance & Organization
A Mobile Organization as part of global IT has been put in place
Mobile Projects / Change Requests: • In general the usual change request management process may also apply in the area of mobile solutions. • Requirements originate from different business stakeholders. • This requires solutions to be provided across multiple business areas. • On the IT side there will be multiple teams involved in project and service delivery of mobility solutions Ongoing Mobile Service Delivery: • Enterprise Mobility cuts across the business processes, business units, SAP and non-SAP landscape. • An IT Steering Group shall be put in place to ensure communication both with Business and GEP • A Mobility Centre of Excellence (MCoE) is a virtual team acting across business services to plan, manage, govern, deliver and be accountable
for end to end mobile solutions and operation needs for the business. It acts to align stakeholders, manage mobility operations and deliver innovative mobility solutions.
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I see there is a lot to keep in mind – do you have some kind of checklist?
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Enterprise Mobility Strategy Framework
Strategy
Discover Plan Build Run
WHY Vision & KPI
WHAT Use cases
HOW Realization
WHEN Roadmap
Business Benefit Assessment
Value estimation & TCO
Analysis Benefit Review & Evaluation
Realize Benefits
Establish Potentials for Further Benefits
Value Management
Security & Compliance
Concept
Risk Identification &
Assessment Execute Risk
Mitigation Plan Raise
Awareness Establish Monitoring & Compliance,
Review & Optimize Risk &
Security
Mobile Use case Backlog
Innovation Areas Execute Innovation Model Continuous
Innovation of Use cases Mobile
Innovation
IT Deployment Plan
Solution Architecture
Plan IT Operations &
Services IT Deployment
& Testing IT Lifecycle
Management IT Operations &
Service Optimization
IT Management
mLearning Framework
Sourcing, Education &
Communication Stakeholders, Roles & Skills
Knowledge Transfer, Application & Evaluation
Skills & Transformation
Training Execution
Program/Project Planning
Program/Project initiation
Program/Project Realization Program/Project Closure Program and
Project Mgmt
Monitoring & Control
Execute Governance Framework
Optimize Governance
Ensure Sustainable Governance
Governance & Organization
Organization Charter
MCOE Capability Framework
Process To-Be Mapping
UX & Requirement Spec
App/Solution Roll-out
App/Solution Design &
Development App Factory UX & Design
14 © 2015 SAP SE or an SAP affiliate company. All rights reserved.
OK, I get it - but can SAP help us?
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SAP Services can support – example initial ‘Discovery Workshop’
Strategy Management
Discover Plan Build Run
WHY Vision & KPI
WHAT Use cases
HOW Realization
WHEN Roadmap
Business Benefit Assessment
Value estimation & TCO
Analysis Benefit Review & Evaluation
Realize Benefits
Establish Potentials for Further Benefits
Value Management
Security & Compliance
Concept
Risk Identification &
Assessment Execute Risk
Mitigation Plan Raise
Awareness Establish Monitoring & Compliance,
Review & Optimize Risk &
Security
Mobile Use case Backlog
Innovation Areas Execute Innovation Model Continuous
Innovation of Use cases Mobile
Innovation
IT Deployment Plan
Solution Architecture
Plan IT Operations &
Services IT Deployment
& Testing IT Lifecycle
Management IT Operations &
Service Optimization
IT Management
mLearning Framework
Sourcing, Education &
Communication Stakeholders, Roles & Skills
Knowledge Transfer, Application & Evaluation
Skills & Transformation
Training Execution
Program/Project Planning
Program/Project initiation
Program/Project Realization Program/Project Closure Program and
Project Mgmt
Monitoring & Control
Execute Governance Framework
Optimize Governance
Ensure Sustainable Governance
Governance & Organization
Organization Charter
MCOE Capability Framework
Process To-Be Mapping
UX & Requirement Spec
App/Solution Roll-out
App/Solution Design &
Development App Factory UX & Design
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 16 Public
.. or more ongoing support within specific areas
Strategy Management
Discover Plan Build Run
WHY Vision & KPI
WHAT Use cases
HOW Realization
WHEN Roadmap
Business Benefit Assessment
Value estimation & TCO
Analysis Benefit Review & Evaluation
Realize Benefits
Establish Potentials for Further Benefits
Value Management
Security & Compliance
Concept
Risk Identification &
Assessment Execute Risk
Mitigation Plan Raise
Awareness Establish Monitoring & Compliance,
Review & Optimize Risk &
Security
Mobile Use case Backlog
Innovation Areas Execute Innovation Model Continuous
Innovation of Use cases Mobile
Innovation
IT Deployment Plan
Solution Architecture
Plan IT Operations &
Services IT Deployment
& Testing IT Lifecycle
Management IT Operations &
Service Optimization
IT Management
mLearning Framework
Sourcing, Education &
Communication Stakeholders, Roles & Skills
Knowledge Transfer, Application & Evaluation
Skills & Transformation
Training Execution
Program/Project Planning
Program/Project initiation
Program/Project Realization Program/Project Closure Program and
Project Mgmt
Monitoring & Control
Execute Governance Framework
Optimize Governance
Ensure Sustainable Governance
Governance & Organization
Organization Charter
MCOE Capability Framework
Process To-Be Mapping
UX & Requirement Spec
App/Solution Roll-out
App/Solution Design &
Development App Factory UX & Design
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 17 Public
.. or more ongoing support within specific areas
Strategy Management
Discover Plan Build Run
WHY Vision & KPI
WHAT Use cases
HOW Realization
WHEN Roadmap
Business Benefit Assessment
Value estimation & TCO
Analysis Benefit Review & Evaluation
Realize Benefits
Establish Potentials for Further Benefits
Value Management
Security & Compliance
Concept
Risk Identification &
Assessment Execute Risk
Mitigation Plan Raise
Awareness Establish Monitoring & Compliance,
Review & Optimize Risk &
Security
Mobile Use case Backlog
Innovation Areas Execute Innovation Model Continuous
Innovation of Use cases Mobile
Innovation
IT Deployment Plan
Solution Architecture
Plan IT Operations &
Services IT Deployment
& Testing IT Lifecycle
Management IT Operations &
Service Optimization
IT Management
mLearning Framework
Sourcing, Education &
Communication Stakeholders, Roles & Skills
Knowledge Transfer, Application & Evaluation
Skills & Transformation
Training Execution
Program/Project Planning
Program/Project initiation
Program/Project Realization Program/Project Closure Program and
Project Mgmt
Monitoring & Control
Execute Governance Framework
Optimize Governance
Ensure Sustainable Governance
Governance & Organization
Organization Charter
MCOE Capability Framework
Process To-Be Mapping
UX & Requirement Spec
App/Solution Roll-out
App/Solution Design &
Development App Factory UX & Design
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 18 Public
.. or more ongoing support within specific areas
Strategy Management
Discover Plan Build Run
WHY Vision & KPI
WHAT Use cases
HOW Realization
WHEN Roadmap
Business Benefit Assessment
Value estimation & TCO
Analysis Benefit Review & Evaluation
Realize Benefits
Establish Potentials for Further Benefits
Value Management
Security & Compliance
Concept
Risk Identification &
Assessment Execute Risk
Mitigation Plan Raise
Awareness Establish Monitoring & Compliance,
Review & Optimize Risk &
Security
Mobile Use case Backlog
Innovation Areas Execute Innovation Model Continuous
Innovation of Use cases Mobile
Innovation
IT Deployment Plan
Solution Architecture
Plan IT Operations &
Services IT Deployment
& Testing IT Lifecycle
Management IT Operations &
Service Optimization
IT Management
mLearning Framework
Sourcing, Education &
Communication Stakeholders, Roles & Skills
Knowledge Transfer, Application & Evaluation
Skills & Transformation
Training Execution
Program/Project Planning
Program/Project initiation
Program/Project Realization Program/Project Closure Program and
Project Mgmt
Monitoring & Control
Execute Governance Framework
Optimize Governance
Ensure Sustainable Governance
Governance & Organization
Organization Charter
MCOE Capability Framework
Process To-Be Mapping
UX & Requirement Spec
App/Solution Roll-out
App/Solution Design &
Development App Factory UX & Design
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
Thank you
Malek Meziane KSA [email protected] +971 56 216 2152
Nicolas Duhai UAE + Gulf [email protected] +971 56 416 2320
Per Lauridsen EMEA [email protected] +44 778 572 2440