building a marketing vehicle for facebook
TRANSCRIPT
http://www.getbrandswag.com
www.kylelacy.com
@kyleplacy
facebook.com/kyleplacy
The Fan Page
•Photo
The Fan Page
•Photo• Information
The Fan Page
•Photo• Information•Wall Settings
The Fan Page
•Photo• Information•Wall Settings•Photos
The Fan Page
•Photo• Information•Wall Settings•Photos•Custom Tabs
The Fan Page
The Fan Page
•Be Interesting
The Fan Page
•Be Interesting•Listen to People
•And Respond
The Fan Page
•Be Interesting•Listen to People
•And Respond• It Is All About the Share
The Fan Page
•Be Interesting•Listen to People
•And Respond• It Is All About the Share• Ask Genuine Questions
facebook.com/facebook-widgets
Facebook Ads
•Segment ads based on age, birthday, gender, and other demographic data
•Most importantly: REGION BASED
•Pay-per-click
Bonus:Importing that Email
How do you measuresuccess?
Measurement
Measurement
•Fan Count
Measurement
•Fan Count•Tiny.Url (tracking links)
Measurement
•Fan Count•Tiny.Url (tracking links)•Coupon Code
Measurement
•Fan Count•Tiny.Url (tracking links)•Coupon Code•Email Distribution
• Sears
Measurement
•Fan Count•Tiny.Url (tracking links)•Coupon Code•Email Distribution
• Sears• Phone Calls
Measurement
•Fan Count•Tiny.Url (tracking links)•Coupon Code•Email Distribution
• Sears• Phone Calls•Traffic to Website
Interactions
• Interactions: total number of comments, wall posts, and likes
• Interactions = viral marketing
Interactions Per Post
• Interactions: average number of comments, wall posts and likes generated by each piece of content you post
Post Quality
•Determined by the % of your fans that engage
•Depends on how you compare to similar pages
Total Fans
•Measures fans who unsubscribe (hiders)
•Measure what you are doing right
Questions?
Connect With Me
•Blog: http://www.kylelacy.com•Twitter: @kyleplacy•Email: [email protected]•Phone: 1-765-610-5965