building a marketing function using pardot
TRANSCRIPT
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Building a Marketing Function
with PardotOur 17 Month Journey to Success
Amanda Anderson
Marketing ManagerEpicom Corporation
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From Zero to…
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What’s missing?
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What’s missing?
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Know Your Audience
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Content is King
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Blog… why have just one.
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Videos
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Videos
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The Under Appreciated Newsletter
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Public Relations
• Pitching Stories and repurposing content
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Events & Webcasts
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Integrate Pardot with our Website
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Products
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Nurture Program
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Inform Sales of Process
• DEMO to Sales Team
• Meaning of Notifications
• Define Nurture Program (when to set to nurture status)
• Campaigns• Custom Redirects
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Round Robin in Pardot
Web Form
Outside
Sources
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Results
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Results
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Results
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Results
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Results
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Results
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Think Big, Do Great
Amanda AndersonMarketing ManagerEpicom Corporation
(512) 782-0007www.epicom.com