Building a Lean Mean Design Team

2012 uniform of the US Track and Field team, courtesy of Nike

Tutti Taygerly, Substantial

@tuttitaygerly

Why?

@tuttitaygerly

Because it was designed that way.

@tuttitaygerly

Design shapes the world around us. Design is the choices we make About the world we live in. Borrowed from Wilson Miner @tuttitaygerly

http://www.flickr.com/photos/fragiletender/ @tuttitaygerly @tuttitaygerly

Motivate through vision and passion

Don’t hire this guy

@tuttitaygerly

http://www.flickr.com/photos/lloyddangle/

Hire hybrid designers

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Hire for a broad range of skills

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The Medium is the Message.

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Design is a team sport

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http://www.flickr.com/photos/moonlightbulb/

Some tension is healthy…

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http://www.flickr.com/photos/gpaumier http://www.flickr.com/photos/branditressler/

Short view vs. long view

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http://designthinking.ideo.com/?p=49

Alignment on product

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http://blog.h34dup.com/?p=1559

Continuous improvement

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http://www.flickr.com/photos/lilymonster/

http://www.flickr.com/photos/68453216@N03/

http://www.flickr.com/photos/cimmyt/

http://www.flickr.com/photos/garryknight/

Launch your product, get it used

@tuttitaygerly

http://blog.wirelesszone.com/Verizon-Wireless-Cell-Phone-News/bid/17743/5-or-7-Weird-Things-People-do-with-Mobile-Phones

Watch, learn, iterate

@tuttitaygerly

Building a Lean, Mean Design Team

Thank you! Wanna talk more? @tuttitaygerly