building a killer cloud pr machine
DESCRIPTION
Cloud marketing companies are generally excellent and building technology? But how can you start generating leads and sales? Proper PR and media planning can build the right infrastrcture to influence decision making, focus target market engagement, and create general awareness in order to rapidly scale a business in matter of monthsTRANSCRIPT
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Building a Killer Cloud PR Machine
The Newvem Experience and Best Practices
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About Me
I’m Cameron. VP Marketing Newvem
Problem that I solve: delivering rapid growth within a 12- 48 month time frame
Experience:• 10 years of marketing & sales within startups• Strategic marketing that generates traffic &
revenue• Extensive awareness and mindshare through PR
That’s me
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Building a PR Machine
• The Basics• Crafting the Story• Announcement Types and Strategy• Pitching• Is a PR Firm Right for You?
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The Newvem Story
80+Features
2,000+Global Placements
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The Basics
• Tell an interesting story• You have serious problems • Know your audience• It’s about building mind share not coverage
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The Basics
Above All….
What are the business objectives?
Investment?
User Generation?
Which Users?
Business Development?
Category Positioning?
Credibility?
Trust
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Crafting the Story
• Keep the message short and clear• No one gives a sh** about your story• Is TechCrunch, GigaOm, or Information
Week really addressing your audience?• Frame the problem
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Case Study
Featured Placements
“Customers get a full picture of their usage in one view” – Alex Williams, TechCrunch“Newvem has organized the flow of data on a server's operation into heat map” – Charles Babcock, InformationWeek
Objective: Integrating Newvem as part of the CIO / DevOps daily workflowStory: Visualize AWS usage across environments and regions
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Announcement Types
• Data• Funding • Product features• Guest Posts & Quotes
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Pitching Best Practices
• It's all about the audience• No one wants to cover the same story• Embargos are a b***h > for pros only!• Press release = too late• Don't bend the truth
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Is a PR Firm Right For You?
• Do you have the right relationships?• Can you communicate as a native English
speaker?• Do you have the bandwidth to maintain?
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Working with a PR Firm
• Manage expectations with reality• No guarantees• Will not break or make the company• Costs = ‘marketing’ not PR expenditure• Marathon that is measured backwards• Profile like mad before you sign
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Thank You!
Cameron Peron
@cameronperon
cameronperon