building a high performance ci team
TRANSCRIPT
COMPETITIVE INTELLIGENCE EXPERIENCE5 YEARS OPERATING TRADE ATTACHE @ FRENCH TRADE COMMISSION INTELLIGENCE ANALYST @ PROACTIVE WORLDWIDE
7 YEARS MANAGING CI + STRATEGY MANAGER @ UL STRATEGY DIRECTOR @ UL SC&S
Sales win/losspricing
field guides
Marketing projections/trends
competitive position analysischannels & location analysis
Finance P&L benchmark
Balance Sheet benchmarkfunding / burn / cash flow analysis
Legal IP/patents analysislitigation supportfinancial forensics
R&D pipeline benchmarktechnology scouting
innovation and alternatives monitoring
HR compensation benchmark
talent evaluation & acquisitionsuccession planning
IT vulnerability assessment
infrastructure benchmarkingtechnology assessment
M&A diligence
comparable multiples analysis
Strategy wargaming
scenario planninganalytical frameworks (BCG, SWOT.)
Operations manufacturing cost benchmark
supply chain mappingprocess mapping
Customer service after-sales service comparison
mystery shopping
Advertising / Branding competitive campaign measurement
trade show comparisonsretail and channel analysis
PROCESS + PEOPLE = CAPABILITY(ENHANCED BY TOOLS)
KITS/KIQS + SCOPING AND PRIORITIZATION ▶︎ PLANNING AGGREGATION + CURATION ▶︎ COLLECTION STRUCTURE + ORGANIZATION ▶︎ PROCESSING FRAMEWORKS + STRATEGIC THINKING ▶︎ ANALYSIS PLATFORM + EDITORIAL ▶︎ DISSEMINATION
secondary(ad-hoc+ongoing)+primary curation+filtering *(connecting+analysis) = newsletters+reports+advice[ ]
INTELLIGENCE PROCESS 101
pyramid text and striking graphs
device and medium agnostic
grow your speck of dust into a rock
embrace and educate on fuzziness