building a design discipline in a hyper-growth startup
DESCRIPTION
Ever wonder what it takes to build a design team? Shalin will be sharing his experience around growing a team from one to over fifty in just two years. In this session we will be looking at Uber as a use case understanding the different stages, organizational structure, hiring, the importance of platform teams and other learnings from his experience.TRANSCRIPT
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BUILDING A DESIGN DISCIPLINE IN A HYPER-GROWTH STARTUP
a designers perspective
@shalin
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WHAT IS UBER?some basics
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WHAT OTHERS SAY
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WHAT DOES IT FEEL LIKEon a more serious note
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WHAT DOES IT LOOK LIKE
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DESIGN AT UBERsome context
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TODAY
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TOMORROWwe’re hiring
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YESTERDAYdesign wasn’t a thing
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WAIT WHAT!?
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CONSULTING
STARTUP FOUNDER
FULLTIME UBER
FREELANCE UBER
HOW DID I GET HERE
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CONSULTING
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CONSULTING
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STARTUP STAGES
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SOLUTION FIT
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MARKET FIT
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SCALE
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WHY IS THIS IMPORTANT?
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BACK TO CONSULTING @UBER
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MONDAY MORNING 9 AMsfo > jfk > sfo
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THE DIRECTIVEthree things
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THE TEAMsmall & nimble
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THE PROCESSkeep it fast and loose
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DISCOVERYwhat, why, who, how
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DESIGN & EXECUTIONhigh fidelity
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THE START OF DESIGN @ UBER
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REQUIREMENTSfinding success for design in an engineering & product culture
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PRIORITIZINGhow to stay sane in an insane world
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FEW HIGH LEVEL INSIGHTS
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HIRINGnever settle
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HOMEWORK EXERCISESnever settle
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THINGS TO AVOID
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WHAT I LOOK FOR
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SPEED / VISION / QUALITYkeep the bar high
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ORGANIZATIONAL STRUCTUREnever settle
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DESIGN PHILOSOPHY
DESIGN PRINCIPLES
EXPERIENCE DESIGN DOMAINS
LEVELS, TITLES, COMPETENCIES
PERFORMANCE CRITERIA
DOMAIN OF EXPERTISE
IC TRACK VS MANAGERS
EXPERIENCE DESIGN ORG CHART
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PLATFORM TEAMconsistency and scale
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WE BELIEVE IN moving the experience forward
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THANK YOU
@shalin