building a culture: believe, sell & demand · building a culture: believe, sell & demand...
TRANSCRIPT
BUILDING A CULTURE:BELIEVE, SELL & DEMAND
ZACH KEENE M.S.
HEAD GIRLS BASKETBALL COACH
MACOMB HIGH SCHOOL
GREAT CULTURES
WHAT IS CULTURE?
• Culture is not just one thing; It’s everything.
• Culture is fluid, dynamic and ever changing
• Everyone on your team creates it by what you think, say and do.
• You ELEVATE by what you think
• IMPROVE by what you say
• Make it GREAT by what you do
• Culture is purposeful; knowing what you stand for
WHO CREATES CULTURE
• YOU.....you are responsible for creating a winning culture that
drives behavior that produces winning results.
• Leaders create culture. Culture drives behavior. Behavior
produces results.
QUESTION?
How many of you believe team culture is
determined by wins and losses?
RESULTS VS. CULTURE
• Too many coaches are preoccupied with “winning” that they fail to
build a culture.
• You must be intentional about the culture you create, or you get
poor results
• Exceptional leaders create culture that engages hearts and minds
• How do you do that?
• Build Relationships
• Aim for the Heart
• Love is a verb; Actionable
BUILDING A CULTURE IS A 3 PART PROCESS
•Believe it
•Sell It
•Demand It
BELIEVE IT
• Culture Blueprint
• Guiding principles and Core values
• What behaviors are essential to execute your strategy
• What beliefs are essential to drive those behaviors
• What will define your team culture...
• Drive, Drive, Drive those Beliefs and Behaviors by letting your
Cultural Blueprint be your map.
MACOMB LADY BOMBER BASKETBALL BELIEFS HEART BEHAVIORS RESULTS
UBUNTU WE >ME
Intentional
Commitment to each
other necessary to
achieve our purpose
Trust and commitment
to putting others
before ourselves
Competitive
Excellence
100% 100% of the time
HAVOC
Go as hard as you can
for 45 seconds giving
100% effort
Accept mistakes, not
lack of effort.
Play green!
Accountability Know YOUR role,
Do YOUR Job.
Lady Bomber Way
(Chip Incentive
Program)
Players become
accountable on and off
the court
High Character When no one is
watching...
Set High Standards Integrity for Life
SELL IT
• Culture is a VISION and must be defined to Staff and Players
• Bring Clarity to the Expectation
• Clearly Communicate the Process
•Understand "The Why"
• No Confusion
• No Uncertainty
• No Excuses
• YOU are the Brand...
“BRAND YOU”
• EVERYONE involved with your program is a walking
billboard on and off the court
• Game Day Dress Code
• Actions Speak Louder than Words
• Play with Heart
• Your Brand is Serious Business
“BRAND YOU”
• What's YOUR GOAL as a program?
• Make Where You Are "THE BIG TIME"
• Hold yourself & your team to a standard of excellence; Don’t
wait for Perfect Timing
• How you do anything is how you do everything
DEMAND IT
• Determine the culture
• Communicate it
• Hold people accountable: culture isn’t just an expectation it is a
requirement
• Greatest Culture Cancer is not holding EVERYONE accountable
• Behavior Drives Culture
• If you allow it, you promote it
THE FOUNDATION OF CULTURE• Provide opportunities to build team culture.
• Locker room
• Pre-Competition Dinners
• Game Day Preview
• Team Building
• Community Service
• Book Clubs
• Family Fun Nights (Pumpkin Carving/Soup Supper)
• Summer Team Travel
• Give Players a Voice at Practice (music, planning practice, etc.)
• Community Speakers/Predictive Index
GROWING CULTURE
• As you Build the culture, results will come...
• Intentional and Purposeful
• Hard Work and Exhausting
• Satisfaction comes from growing future leaders
COACH KEENE'S LEADERSHIP FAVORITES
• Above The Line – Urban Meyer
• Leading With The Heart – Mike Krzyzewski
• What Drives Winning – Brett Ledbetter
• You Win In The Locker-room First – Jon Gordon
• Great Teams - 16 Things High Performing Organizations Do
Differently - Don Yaeger
• Success Magazine
QUESTIONS