building a company blog presence - 14 step demo
DESCRIPTION
Building a company blog presence using an Enterprise 2.0 Web Community Platform - Social Media Tools Week - WordFrame Demo - Presented by Tom Swift - Denovaco Web Media GroupTRANSCRIPT
Social Media Tools
Building a company blog presence
presented by Tom Swift
Wednesday Nov 18, 2009: 10:45 AM (PST) – 11:30 AM
Building Websites and Web Communities
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Building a company blog presence - 14 Step Demo
Get it right…
Selecting a blog platform for your company blog
Whoa!
Can we still add more people?
…many blogging platforms are designed for only one or two publishers.
Social Media Tools Building Websites and Web Communities
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Photo Credit VolksWorld
Ordering the right blogging platform…
What type of blogging platform do I need for my business?
{ This is what I ordered
This is what I needed }
Companies need a comprehensive blogging platform…
Social Media Tools Building Websites and Web Communities
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Photo Credit Toymaker Takara Tomy Photo Credit Freaky News
Do you think people REALLY believe that it’s possible to evaluate even a fraction of all the blogging platforms you could choose to use for your company?
Selecting and building a company blog presence
I think it’s more like buying a car or a house. You see a few you like. You ask others about their experience. You determine what you are willing to pay. You find the one you want and you buy it.
Social Media Tools Building Websites and Web Communities
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
WordFrame Demo
Building a company blog presence
an enterprise 2.0 blogging platform
Social Media Tools Building Websites and Web Communities
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
WordFrame, an ITBrix product.
Have you heard about WordFrame?What is WordFrame?
WordFrame is a business communication and social networking platform that includes blogs, wikis, people profiles, professional connections, the use of RSS feeds, group messaging, and document management which are now known, collectively, as Enterprise 2.0
WordFrame provides a single, secure social media platform that combines all of these technologies into a web publishing and collaboration environment that is designed to help you build better web communities.
Social Media Tools Building Websites and Web Communities
Building a company blog presence WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
WordFrame, an ITBrix product.
Why would you use a social media tool like WordFrame?
Creating and building your own place• connecting your external social media places with your place• connecting with people (customers, associates, s)• connecting, presenting and organizing information
Social Media Tools Building Websites and Web Communities
Building a company blog presence WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
WordFrame, an ITBrix product.
Is there really a difference between a company blog, online community, company website, company catalog, or eCommerce website?
building community often means blogging and being social about you business, products and services…
company blogs are becoming more like websites…
company websites are becoming more like blogs…
In any case when you are participating on the web you are publishing and hopefully connecting with people in a social and meaningful way.
Publishing & Connecting = Using Social Media
Business
Company Blogs and Websites
even eCommerce and finding stuff is now social…
it’s more and more about publishing & connecting
Social Media Tools Building Websites and Web Communities
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
WordFrame, an ITBrix product.
Steps for building a company blog* using WordFrame…
*In this demo: blog, community, and group all mean the same thing.
Social Media Tools Building Websites and Web Communities
Building a company blog presence WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
WordFrame, an ITBrix product.
1. What community do you want to start building?
For this demo it’s a community called “Social Media Tools”
Social Media Tools Building Websites and Web Communities
Building a company blog presence WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
WordFrame, an ITBrix product.
2. What web domain or sub-domain do you own and want to use for your community?
For this demo the domain name used is informationcenters.org
Social Media Tools Building Websites and Web Communities
Building a company blog presence WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
WordFrame, an ITBrix product.
3. WordFrame Setup
Completed*
Social Media Tools Building Websites and Web Communities
*The most straightforward way of buying the WordFrame Web Community Platform is Software as a Service for a monthly subscription fee that takes into account the license fee for the size of your community each month, as well as a hosting fee for the hardware capacity required to support it.
Also, Denovaco offers a WordFrame Community Building Jumpstart Program starting at $1,500
Current WordFrame pricing as of November 2009 starts at $1,000/setup fee and $200/mo
Please feel free to contact us (contact information in last slide) for more information on pricing and to talk more about WordFrame and the Denovaco Jumpstart Program.
Building a company blog presence WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
WordFrame, an ITBrix product.
4. Is this new community the main group or a sub-group?
it’s a sub-groupthat is, the main group for this domain has already been created
for this demo
Social Media Tools Building Websites and Web Communities
Building a company blog presence WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
WordFrame, an ITBrix product.
5. Log in to Account
Login in to Account and Access Admin
behind the scenes of an Enterprise 2.0 community building platform...
Social Media Tools Building Websites and Web Communities
Building a company blog presence WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
WordFrame, an ITBrix product.
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
6. Create Your Website Design*and complete a website design to style code conversion**
Social Media Tools Building Websites and Web Communities
For this demo this is the key website design element (that is, the logo) that other website design elements and the style code will be based upon.
**Website Design to Style Code Conversion Service & Fee$500 - $2,500
This is the process of taking your website design from an image to Cascading Style Sheets code. Cascading Style Sheets (CSS) is a style sheet language used to describe the presentation (that is, the look and formatting) of your website.
*Website Design Service & Fee (includes Denovaco Project Management Fee)$500 - $2,000
Website Design Service & Fee$0If you want to do the website design yourself or have someone in your organization or your agency do the website design we would not charge you a fee for this service.
Please feel free to contact us (contact information in last slide) for more information on pricing and to talk more about website design and style code conversion for your WordFrame community.
You can choose to spend less or choose to spend more than these average fees
Building a company blog presence WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
WordFrame, an ITBrix product.
7. What type of community do you want to create?
it’s an open communityfor this demo
• Open Community• Premium Community• Private Community• Private & Premium Community
Social Media Tools Building Websites and Web Communities
Building a company blog presence WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
WordFrame, an ITBrix product.
8. Create the community
Create the “Social Media Tools” community
Social Media Tools Building Websites and Web Communities
Building a company blog presence WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
WordFrame, an ITBrix product.
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
sub-communitythat is, a main community has already been setup
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
9. Apply the style sheet code (design)
The style sheet code (design) in WordFrame is called a Theme
Social Media Tools Building Websites and Web Communities
Building a company blog presence WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
WordFrame, an ITBrix product.
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Selected Theme
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Looking at what has been created so far during this demoSocial Media Tools Community
Social Media Tools Building Websites and Web Communities
Building a company blog presence WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
WordFrame, an ITBrix product.
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
(for this demo creating 7 Categories )
1) Social Media Events2) Social Computing3) Collaboration4) Social Media Tools5) Social Web6) Social Relationship Management7) Social Business
10. Creating Categories
This website now needs Categories, Content, People, and Posts
Social Media Tools Building Websites and Web Communities
Building a company blog presence WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
WordFrame, an ITBrix product.
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
11. Add Content – Custom Modules
Add Custom Modules
Social Media Tools Building Websites and Web Communities
Building a company blog presence WordFrame Demo
(for this demo creating 5 custom modules)
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
WordFrame, an ITBrix product.
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
• Order the left modules• Order the right modules
12. Order the custom modules
Social Media Tools Building Websites and Web Communities
Building a company blog presence WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
WordFrame, an ITBrix product.
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
13. Add People
Invite others to join
Social Media Tools Building Websites and Web Communities
Building a company blog presence WordFrame Demo
(for this demo inviting 1 person)
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
WordFrame, an ITBrix product.
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
(for this demo creating 3 posts)
1) Social Media Tools Week2) Social Computing Videos3) Social Relationship Management Defined
14. Creating Posts
Social Media Tools Building Websites and Web Communities
Building a company blog presence WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
WordFrame, an ITBrix product.
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
1) Social Media Tools Week2) Social Computing Videos3) Social Relationship Management Defined
Review of the 3 posts just created
Social Media Tools Building Websites and Web Communities
Building a company blog presence WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
WordFrame, an ITBrix product.
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Review the Homepage
Social Media Tools Building Websites and Web Communities
Building a company blog presence WordFrame Demo
Note our previous invite has been accepted and Mark has added a post
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
WordFrame, an ITBrix product.
More Homepage…
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
More Homepage…
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
Building a company blog presence WordFrame Demo
Denovaco.com
Tom SwiftDenovaco Service Director
XeeSM.com/TomSwift
Web Media Group Building Web Communities
@TomSwift
presented by Tom Swift
Wednesday Nov 18, 2009: 10:45 AM (PST) – 11:30 AM
Social Media Tools Building Websites and Web Communities
Social Media Tools Week Building an Enterprise 2.0 Web Community – WordFrame Demo
See the live website created with this demo…http://informationcenters.org/socialmediatools