building a business model around sustainability dr eva collins 30 march 2011 sbn forum
TRANSCRIPT
Building A Business ModelAround Sustainability
Dr Eva Collins
30 March 2011SBN Forum
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Does Business Have a Role in Sustainability?
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Traditional Business Model
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What’s needed is to turn conventional markets – and conventional business thinking – on their heads. (Elkington 1997)
Does Business Have a Role in Sustainability?
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Ecopreneurs and Social Entrepreneurs
Using commerce to change the world
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Collaboration
Dr Helen TregidgaAuckland University
of Technology
Professor Kate Kearins
Auckland University of Technology
Dr Eva CollinsWaikato
University
Dr Steve BowdenWaikato University
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Professor Mike PrattWaikato University
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What are the challenges for business
related to sustainability?
• Finite resources
• The paradox of growth• Consumerism
• New Zealand issue• Scale
• 100% sustainable?
What is a Sustainable Business Model?
• A sustainable business model has an overall positive effect on the natural environment and contributes positively to the social fabric, moving us toward a sustainable future. Examples:
• Driven by values
• Closing the loop
• Redefining “the product” and who needs
to own it
• Adding to the social fabric
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Top Five Guidelines for a Successful Sustainability Strategy
1. There is a margin for sustainability features, but it’s small so you must be creative
2. Typical starting strategy is developing a niche market with loyal customers willing to pay more for sustainability features
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Top Five Guidelines for a Successful Sustainability Strategy Cont.
3. Don’t ask your customers for your sustainability vision, but do engage stakeholders
4. Sustainability features are no excuse for a lack of performance
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Top Five Guidelines for a Successful Sustainability Strategy Cont.
5. Importance of reputation and embedded sustainability
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Creative Destruction
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“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete” (Richard Buckminster Fuller, philosopher, futurist and global thinker, 1895 - 1983).