building a better product by listening to your customer
TRANSCRIPT
© 2015 Aequilibrium Software, Inc.
Presenter
3
Adrian Moise, CEO
Built and lead high performance Agile teams to deliver software products for Microsoft, Starbucks, Nintendo, Nike, Electronic Arts. Worked at both Product (UbiSoft, Microsoft, EA, McKesson, iQmetrix) and Professional Services Companies (Blast Radius, Aequilibrium).
Speed is the new currency
How do we get to market quickly with a great product/service while…
Finding the right hires
Keeping up with technology
Prioritizing the right
functionality
Maximize business value
• It this feature “neat” or a “must have”• Are customers willing to pay a premium• Reduce the risk
PAINKILLER
VITAMINVS.
Now what do I do with this?
• Lean Start-Up/Agile approach
• Building with the ability to pivot based on new customer insights
Company A Case Study
• The product was being mailed out on CDs
• They needed to move to the cloud• 8 months in planning and didn’t know
what functionality was most important• 8 iterations later…
Company B Case Study
• Needed a mobile banking app and deposit anywhere technology
• Increased customer satisfaction from 40% to 60% to 90%
• “If this functionality was available today, I would switch my bank provider immediately!”
Summary
1. Know your audience Collect customer feedback early and frequently Define high-value scenarios
2. Validate learning Assess product market-fit Hypothesize and define experiments
3. Build-Measure-Learn Vanity metrics vs. meaningful metrics Knowledge as key artifact of each iteration