building a 360 degree customer view

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merging the retail and customer contact channel

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Page 1: Building a 360 degree customer view

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Meet your experts

Page 2: Building a 360 degree customer view

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360o Customer viewGetting it done: Agile

Ziryan Salayi

Business [email protected]

Page 3: Building a 360 degree customer view

Omnichannel

Customer

Contact

Product

Customer

Contact

Product

Page 6: Building a 360 degree customer view

Page 7: Building a 360 degree customer view

Project Phases• No Time to waste• Deadlines• Quality• Requirements

Page 8: Building a 360 degree customer view

No Time to Waste

Page 9: Building a 360 degree customer view

Deadlines

Page 10: Building a 360 degree customer view

Quality

Page 11: Building a 360 degree customer view

Requirements

Page 12: Building a 360 degree customer view

Approach

12 2011-05-20

Product backlog

Sprint planning

Demo

Retrospective

Potentially shipping product

Product ownerDaily meeting

2 weeks

Page 13: Building a 360 degree customer view

“we want the same as Mobile” (Sprint 1)

Page 14: Building a 360 degree customer view

Final product- Layout improved- Introduced new Functionalities- Removed unwanted functionalities

Demo

360 Degree

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