Build Your WordPress Blog

Richard Martin!BConnected!

!http://richardgmartin.me!

@richardgmartin!!

richardgmartin.me/wordpress/build-wordpress-blog-site/

Who Am I?• Online entrepreneur!

• Help people build their online business!

• Product Marketing!

• WordCamp Ottawa organizer

http://richardgmartin.me!Twitter: @richardgmartin

Build Your Blog

Build Your Blog

Structure: !WordPress Themes &

Frameworks

Functions: WordPress Plugins

Foundation: WordPress

1. Hosting Provider

• Budget!

• Performance needs!

• Ease of management!

• Reliability of service

Hosting Options

Shared Cloud Dedicated

WordPress Managed Hosting

2. Developer, Designer or DIY

• Home page or blog?!

• Will a theme do the trick?!

• Theme + designer for CSS?!

• Custom design and functions?

3. Choose Reputable Plugins …

… From Reputable Sources

• WordPress.org plugin repository!

• From vendors recognized by the WordPress community!

• Directly from a recognized vendor

4. Going Mobile

4. Going Mobile

4. Going Mobile

5. Secure Your Site• Theme choice!

• Plugin choice!

• Password management!

• Brute force attacks!

• Backups

6. Backup Your Site

• Many hosting companies provide backup services!

• Backup Buddy !

• Backups stored at AWS

7. Maintain Your Site• Backups!

• Keep WordPress, themes and plugins up to date!

• Broken links!

• DIY, developer,service!

• Overall health (next point)

7. Maintain Your Site• Backups!

• Keep WordPress, themes and plugins up to date!

• Broken links!

• DIY, developer,service!

• Overall health (next point)

8. In Good Health

• Google Webmaster Tools!

• HTML improvements!

• Crawl errors!

• Tell Google you love your site

9. Measure Performance

• Google Analytics!

• JetPack Site Stats!

• Goals, funnels, and campaigns

Source: William Warby, Flickr

10. Attract Attention• Yoast SEO plugin

• Yoast Video SEO plugin

• Yoast Local SEO plugin

• JetPack: Publicize

• JetPack: Google + Profile

• Simple Social Icons plugin

http://richardgmartin.me @richardgmartin

http://richardgmartin.me/wordpress/build-wordpress-blog-site/