build your own brand - greater valley your own brand ... dare to be different ask yourself: what...

Download Build Your Own Brand - Greater Valley   Your Own Brand ... DARE TO BE DIFFERENT Ask yourself: What do I ... • Build Your Brand Worksheet • Assess your current brand

Post on 06-Mar-2018

216 views

Category:

Documents

4 download

Embed Size (px)

TRANSCRIPT

  • Build Your Own BrandBrigette McInnis-DayHR US & NA Sales

  • 2011 SAP AG. All rights reserved. 2Internal

    Outcomes: What You Will Learn Today

    Be Yourself, Everyone Else is Already Taken.

    Oscar Wilde, Author and Playwright

    What a personal brand is and why it is important

    How your brand can make or break your career

    How to build your brand

    How to live your brand

  • 2011 SAP AG. All rights reserved. 3Internal

    Actions | Attitudes | Attributes and Values | Life experiences | Others perceptions of you

    BrandYour

    Is Shaped by

  • Your Brand Is How you package and present

    yourself

    How someone describes you

    Not something that should be left to chance

    Its What Makes You

  • 2011 The Ken Blanchard Companies. All rights reserved. Do not duplicate/15749A 5

    Why is a Brand Important?

    Richard Branson Mark ZuckerbergDonald Trump

    Mark CubanWarren Buffet

    Sheryl Sandberg

    Marissa MayerIndra Nooyi

  • 2011 SAP AG. All rights reserved. 6Internal

    Lets Imagine ...There were no career ladders, only great projects

    You were your own brand manager

    Your leaders were brand loyalists; they backed you, no matter what

    Your peers were the biggest champions of your brand

    If you only had 12-24 months to re-invent your brand

    6

  • 2011 SAP AG. All rights reserved. 7Internal

    Whats the Buzz on YOU?The buzz is your brand. Its what makes you different distinctive memorable

    Its what you stand for

  • 2011 SAP AG. All rights reserved. 8Internal

    Brand YOU DARE TO BE DIFFERENT

    Ask yourself: What do I do that adds remarkable, measurable, distinctive value? Where have I dared to be different?

    8

    Ask yourself: What have I accomplished that I can unabashedly brag about? What have I done that has a long-lasting impact?

    Ask yourself: What traits and behaviors work for my leaders? Will they work for me?

    Forget your job title

    Forget about imitating your leader

    Forget the latest leadership fad/flavor of the month

  • 2011 SAP AG. All rights reserved. 9Internal

    Why Is a Brand Important at SAP?

  • 2011 SAP AG. All rights reserved. 10Internal

    Why Is a Brand Important at SAP?

    BrandImportance of

    Lets learn from an executive leader

  • 2011 The Ken Blanchard Companies. All rights reserved. Do not duplicate/15749A 11

    The higher you go in an organization

    the fewer seats there are

    at the table.

  • 2011 SAP AG. All rights reserved. 12Internal

    the more people your brand will impact.

    The Larger your Ecosystem

  • 2011 SAP AG. All rights reserved. 13Internal

    Clarity | Authenticity | ConsistencyIt is not slickness, polish, uniqueness, or cleverness that makes a brand a brand. It is truth. Harry Beckwith, Marketing & Branding guru

    Build Your Brand

  • 2011 SAP AG. All rights reserved. 14Internal

    Build Your Brand Worksheet Assess your current brand

    Action | Attitudes | Attributes and Values | Life experiences | Others perceptions of you

    BrandCreate Your

  • 2011 The Ken Blanchard Companies. All rights reserved. Do not duplicate/15749A 15

    Partner DiscussionShare your Brand

  • 2011 The Ken Blanchard Companies. All rights reserved. Do not duplicate/15749A 16

    You Might Need to Change

  • 2011 SAP AG. All rights reserved. 17Internal

    Change Your Mindset: Employee versus Brand

    TodayWorking for bossDoing whats assignedWorking on inboxPutting in timeBuilding a rsumThinking short-termFitting inBeing facelessGetting by with hard work

    TomorrowWorking for selfWorking on high profile projectsCommitting to your craftBeing passionateCreating a marketing planThinking long-termDifferentiatingCreating signature pieces of workThriving with strategic plan

  • 2011 SAP AG. All rights reserved. 18Internal

    How Will You Change?

    18

    Alright then smarty pants, who is the 1596th fairest in the land?

  • 2011 SAP AG. All rights reserved. 19Internal

    Managing Your Brand in Times of Change

    Work with a partner and

    Discuss things you need to consider/do to manage your brand in times of change or organization restructuring

    Consider the steps to take if recovery of your brand is necessary

  • 2011 SAP AG. All rights reserved. 20Internal

    I commit to doing the following this year:

    1. I will complete my brand development plan

    2. I will enhance my rsumincluding gaining experience through lateral moves

    3. I will show that Im a thought leaderinnovative, relevant, current and marketableboth internally and externally

    4. I will be able to clearly articulate my brand

    Your Call to Action

  • 2011 SAP AG. All rights reserved. 21Internal

    Life isnt about finding yourself. Life is about creating yourself.George Bernhard Shaw, Author

    2007 The Ken Blanchard Companies. All rights reserved. Do not duplicate 11901B