build your own ambassadors: how to identify and activate brand influencers

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2. Join the Conversation 3. Thanks to our SponsorSocialChorus is the leading social word-of-mouth platform that enables customers toacquire and engage brand influencers. 4. Our Speakers Chris Brogan is CEO & President of Human Business Works, a business design company using publishing and media to provide tools and smarts to help professionals work better, do the work they want, and to be brave. He is the New York Times bestselling co-author of The Impact Equation, and a sought-after professional keynote speaker Greg Shove has helped brands and consumers connect online since early Web. 2Market, a Silicon Valley start-up that he co-founded, pioneered the development of interactive shopping before being acquired by AOL in 1995. In the past, he has worked at Sun Microsystems, Apple Computer and. AOL. He likes to play soccer, collect photos and cook. @gregshove Mark Schaefer is an experienced digital marketer with diversified experience and skills in various industries including consumer packaged goods, durable consumer goods and publishing. He has worked to contribute and build brands with the likes of Cottonelle(R), Scott(R), Viva(R) Towels and most recently Chamberlain. He has proven experience using digital properties including social media to turn consumers into brand advocates. Paul Dunay is an award-winning B2B marketing expert with more than 20 years success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five Dummies books. Connect with Paul on his blog Marketing Darwinism or Twitter feed @pauldunay#smtlive 5. Scale the Power Middle of Social Influence Editors andCelebrities Social Publishers andInfluencersSuperfans andEmployeesCustomers and Fans @gregshove 6. Who Shares & WhySocial Influencers: Make it Exclusive Reason #1 Keep up with new brand activities Reason #2 Test/try new productsSuperFans: Make it Meaningful 78% share to stay connected 68% share to tell people what they care about 49% share to inform others of products they care about/encourage actionEmployees: Make it Relevant Feel connected to brand Provide a menu of choices Provide internal recognition@gregshove 7. Scaling Brand EndorsementsINFLUENCERS 500 7.5Endorsements 10k AverageAudience 37M EndorsementsEach DeliveredBrand Content & RewardsSUPERFANS 4Endorsements 250 Average 25M 25KEachAudience Endorsements Delivered @gregshove 8. Free Webinar Tomorrow Find out how social influencers create ROI for Intel in another free SocialChorus webinar. Register here: 9. Join us next week Tapping the Global Social Surge: Social Media Booms with Emerging Economies How does social media usage vary across the globe? Register here: