build your business program

PG 2

Build YourBusiness Programwith our workshops

2012 Presenters Include

Kath Luty - Website Promotion Guru

Jim Schaefer - Sales and Marketing Expert

Brenda Thomson - Renowned Networking Authority

improve, grow and prosperProudly presented by the Economic Development Unit of Frankston City Council

INDEX BY CATEGORY

BUSINESS PLANNINGCost Effective Marketing for Small Business Page 18Logic Mapping to Identify Outcomes, Waste and Gaps 6Family Business – Combining Love and Money Page 06Writing a Business Plan Page 19

BUSINESS ENHANCEMENT AND GROWTHYour Human Resources – an Asset or a Liability? Page 20SMART Networking Page 07Let’s Get Clients Now Page 24Superior Customer Service Strategies Page 25

PROFIT ONLINEBuilding a Website (Beginner Course) Page 21Website Promotion and Search Engine Optimisation Page 09Social Media Marketing Page 08Creating an Online Business Page 10

GREEN BUSINESSCarbon Tax Information Workshop (FREE) Page 11Sustainability and the Bottom Line Page 16EcoSmart Electricians Page 15

FINANCE AND TAXATIONIntroduction to Bookkeeping Page 23

The Australian Taxation Office may be scheduling free tax workshops in the second half of the year, please check the events calendar at www.businessfrankston.com.au

PG 2

PG 3

INDEX BY DATE

29 March Family Business – Combining Love and Money Page 06

17 April SMART Networking Page 07

3 May Social Media Marketing Page 08

8 May Website Promotion and Search Engine Optimisation Page 09

15 May Creating an Online Business Page 10

29 May Carbon Tax Information Workshop (FREE) Page 11

5-7 June EcoSmart Electricians Page 15

7 June Sustainability and the Bottom Line Page 16

7 August Cost Effective Marketing for Small Business Page 18

14 August Writing a Business Plan Page 19

21 August Your Human Resources – an Asset or a Liability? Page 20

28 August Building a Website (Beginner Course) Page 21

11 September Introduction to Bookkeeping Page 23

18 September Let’s Get Clients Now Page 24

9 October Superior Customer Service Strategies Page 25

16 October Logic Mapping to Identify Outcomes, Waste and Gaps Page 26

If there are topics that are not covered and you are interested in, please contact Frankston City Council’s Economic Development Unit on 1300 322 322 or email [email protected]

Note: EcoSmart Electricians workshops are only open to licensed contractors and must be booked through NECA

Frankston City Council’s Economic Development Unit is proud to present the 2012 Build Your Business program.

This program is designed to provide a wide range of topics.

We recognise you are very busy, so we have intentionally limited the majority of the programs to a maximum of three hours and are keeping our prices as low as possible.

If, after attending a workshop, you want more specific information for your business, we strongly recommend you follow-up with either the presenter or another local expert.

Light refreshments are provided at most workshops.

The Economic Development Unit would like to thank all businesses who have volunteered their time to help us with this important program.

PACKAGES AND DISCOUNTSGET FOUR FOR THE PRICE OF THREEBook any three of our $35 workshops and get another one free – that’s a saving of 25 per cent

FRANKSTON TOURISM INC. AND GREATER FRANKSTON BUSINESS CHAMBER MEMBERSIf you are a current (2012) financial member of either of the above organisations you areentitled to the following discounts:

Discount 1: Attend any $35 workshop for just $30

Discount 2: Attend three workshops for $75 – a saving of $30

Discount 3: Attend four workshops for $100 – a saving of $40

Build Your Business Programimprove, grow and prosper

PG 5

FAMILY BUSINESS – COMBINING LOVE AND MONEY MAKESFOR A HEADY MIXPresented by Alf Priestly of Family Business Australia

Working together with family is quite common. Most businesses in Australia are private, family owned businesses. Very few however are actually set up with the intention of becoming a family business; this generally just evolves with the business.

Families in business combine two of the most important aspects of people’s lives: love and work.As a consequence, when they are working well, it brings with it enormous rewards. While on theother hand, there are a number of dangers which can derail even the most successful family and business.

Family Business Australia together with Bond University has developed a simple model calledA.G.E.S to help you navigate your way through these risks to set you on the path to a harmoniousfamily and successful business. Join FBA Accredited Adviser Alf Priestly and FBA Member, GrahamHenderson of Mitchell Laminates to find out how they have, and you can, enjoy the benefits ofworking with family.

When: Thursday, 29 March 2012Time: 6:30pm – 8:30pmWhere: Civic Centre – Acacia Room, corner Young and Davey Streets, Frankston

(enter via Young Street) (Melway Ref: 100A C9)

Cost: $35 per person (inc. GST)Bookings: Book and pay online at www.businessfrankston.com.au (click on events)

or by completing the registration form in the middle of this booklet and returning it to the Economic Development Unit (refer to details on the form), phone 9784 1867 or email [email protected].

business planning

PG 6

SMART NETWORKING: GET A POSITIVE RETURN FROMYOUR NETWORKING EFFORTSPresented by Brenda Thomson of Networking World

SMART Networking is not about social chit chat or being able to work a room. SMART networkingis just plain good business.

More than 80 per cent of business in the marketplace comes either directly or indirectly fromnetworking and referrals. However, for the majority of small business owners networking is acostly, frustrating and often miserable waste of time, rarely returning a positive return oninvestment. It really is a case of more than 80 per cent of the business going to less than 20 percent of business owners.

At this essential workshop you will learn:

• The three key things you must have in place before you leave the office that will guarantee a positive return on your networking investment

• A new approach to networking that will change your view on networking forever

• The secret to effective follow up so people will be thrilled to hear from you

Plus you will have the opportunity to put your new found skills into practice with your fellowparticipants. This workshop is a must for small business owners who are serious about usingnetworking as a marketing and business development strategy.

Brenda Thomson, CEO of Networking World, founder of the Strategic Alliance Success Program and winner of the 2008 Australian Home Based Business of the Year, has spent the past six yearsresearching what works and what doesn't in networking for small business owners. Hundreds ofsmall business owners have successfully adopted her approach and improve their results.

When: Tuesday, 17 April 2012Time: 6:00pm – 9:00pmWhere: Civic Centre – Acacia Room, corner Young and Davey Streets, Frankston




business enhancement and growth

PG 7

SOCIAL MEDIA MARKETINGPresented by George Ligocki of Chisholm Institute of TAFE

This workshop examines the social media phenomenon and why businesses are changing the waythey interact with customers online. It looks at practical ways to attract and retain customers,identify competitors and ways to stay connected using regional and national networks.

Topics covered include

• Attracting and retaining customers

• Identifying competitors through the Internet

• Reducing the cost of marketing,

• Communication and training

• Regional and national networks.

Please note that the content of this workshop is very similar to the WebWorks workshops held in 2011.

When: Thursday, 3 May 2012Time: 6:00pm – 8:30pmWhere: Civic Centre – Acacia Room, corner Young and Davey Streets, Frankston




profit online

PG 8

WEBSITE PROMOTION AND SEARCH ENGINE OPTIMISATIONPresented by Kath Luty of Web Design That Sells

Is your website really working for you? A website should create real business, attract new businessand increase profits. Very few business owners realise the potential the Internet has to transformthe way they do business and create a whole new level of success.

In this two hour workshop Kath will cover:

• The five biggest mistakes people make when commissioning their website and how to avoid them

• The difference between a ‘website’ and a ‘website that sells’

• The easiest way to rank first on Google

• The three simple steps to a website the creates real business for your existing business

• The biggest kept secret that Internet millionaires don’t want you to know

• How you can turn creating your business website into a huge opportunity to develop yourbusiness goals and objectives and discover new ways of achieving them

• The ten things every business owner must know about search engine optimisation

• How to increase your sales instantly with email marketing campaigns

Kath Luty, a successful on and offline marketer and serial entrepreneur, has worked with the most influential names in Internet marketing in Australia. Through her business Web Design That Sells, Kath works closely with clients to create a personalised online business strategy andthen deliver workshops and web training to keep you and your team up to speed on this rapidlychanging landscape.

When: Tuesday, 8 May 2012Time: 6:00pm – 8:00pmWhere: Civic Centre – Acacia Room, corner Young and Davey Streets, Frankston




profit online

PG 9

CREATING AN ONLINE BUSINESSPresented by George Ligocki of Chisholm Institute of TAFE

Keen to take your business online but unsure what it involves? This workshop covers techniques toattract customers, understand what makes a good website, how to enable e-commerce and the security and privacy requirements when you do business online.

Please note that the content of this workshop is very similar to the WebWorks workshops held in 2011.





profit online

PG 10

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CARBON TAX INFORMATION WORKSHOP - FREEPresented by Cade Motteram of The Carbon Warrior

Come along to a free one hour workshop presented by Cade Motteram, a local accountant andauthority on the carbon tax.

A carbon constrained economy is now a reality with Australia’s carbon priced scheme passed aslegislation set to begin from 1 July 2012. Organisations across all industries and sizes need to have a clear understanding of their requirements under a carbon price and ensure they are readyfor the challenge.

This workshop touches on key aspects of the new scheme including how it will operate, thepractical reporting implications, how organisations can calculate and reduce their greenhouse gasemissions, plus the opportunities and benefits a low carbon economy presents.

The Carbon Warrior is a leading environmental consulting firm and pioneers of the Australianenvironmental reporting movement. Specialising in carbon accounting and reporting withextensive professional industry experience in chartered accounting, The Carbon Warrior aims togive clients sound and reliable advice in an increasingly complex area.



Cost: FREE – bookings are essential.Bookings: Book and pay online at www.businessfrankston.com.au (click on events)


green business

PG 11

Build Your Business Programimprove, grow and prosper

REGISTRATION FORM

• Registration and payment must be received no later than three (3) business days before theevent or your place will be forfeited

• If you cancel your registration within three (3) business days of the event, your registration fee will not be refunded

• Payments may not be made at the event

PAyMENT CAN BE MADE vIA CREDIT CARD, CHEqUE OR CASH

I _________________________________________ would like to register for the following event(s) (Insert numbers attending in columns over page)

PACKAGES AND DISCOUNTSGET FOUR FOR THE PRICE OF THREEBook any three of our $35 workshops and get another one free – that’s a saving of 25 per cent

FRANKSTON TOURISM INC. AND GREATER FRANKSTON BUSINESS CHAMBER MEMBERSIf you are a current (2012) financial member of either of the above organisations you areentitled to the following discounts:

Discount 1: Attend any $35 workshop for just $30

Discount 2: Attend three workshops for $75 – a saving of $30

Discount 3: Attend four workshops for $100 – a saving of $40

PG 12

PG 13

WORKSHOP DATES COST PRESENTER NUMBER SUB TOTALATTENDING

Family Business – 29/3 $35 Alf PriestlyCombining Love and Money

SMART Networking 17/4 $35 Brenda Thomson

Social Media Marketing 3/5 $35 George Ligocki

Website promotion and 8/5 $35 Kath LutySearch Engine Optimisation

Creating an Online Business 15/5 $35 George Ligocki

Carbon Tax Information 29/5 FREE Cade Motteram

Sustainability and the 7/6 $35 Graeme AmbroseBottom Line

Cost Effective Marketing 7/8 $35 Jim Schaeferfor Small Business

Writing a Business Plan 14/8 $35 Chisholm Institute of TAFE

Your Human Resources – 21/8 $35 Andrea McCallan Asset or a Liability?

Building a Website 28/8 $35 Mike O’Shea(Beginner Course)

Introduction to Bookkeeping 11/9 $35 Chisholm Institute of TAFE

Let’s Get Clients Now 18/9 $35 Brian Bijdeveldt

Superior Customer 9/10 $35 Chisholm Institute of TAFEService Strategies

Logic Mapping to Identify 16/10 $35 Carolynne WilsonOutcomes, Waste and Gaps

GRAND TOTAL

PG 14

PAYMENT DETAILS RC288

Payment Method (tick below) and fill out your details:

CREDIT CARD CHEQUE CASH

Total Payment:

corner Young and

PLEASE NOTE THAT CASH PAYMENTS WILL NOT BE RECEIVED AT EVENTS.

FAX THIS FORM TO 9784 1094 OR POST TO:

Mobile:

H

Signature

Name:

Business Name:

Email:

Postal Address:

Phone : Mobile:

How did you find out about the Build Your Business Program:

Special Dietary Requirements:

CREDIT CARD PAYMENTS

Card Type: VISA MasterCard Bank Card

Cardholders Name:

Card Number:

Expiry: /

Signature

ECOSMART ELECTRICIANS

With the continuing rising costs of electricity, consumers are looking at what can be done to helpthem reduce their energy use.

Developed by the industry peak body, the National Electrical and Communications Association(NECA), the EcoSmart Electricians program provides consumers with a readily identifiable brandthat denotes energy efficiency.

The program trains electricians in energy efficiency across a range of areas from domestic throughto commercial and industrial applications.

Understand the best lighting options, especially in relation to the growing market in light emittingdiode (LED) technology, to help achieve optimal results.

The program is open to all fully licensed electricians.

Residents can access their local EcoSmart Accredited contractor simply by going towww.ecosmartelectricians.com.au

When Time venueTuesday, 5 June 2012 4:00pm-8:00pm Casuarina RoomWednesday, 6 June 2012 8:00am-4:00pm Acacia RoomThursday, 7 June 2012 8:00am-4:30pm Casuarina Room

Where: * The Casuarina and Acacia Rooms are located at the Civic Centre, corner of Youngand Davey Streets, Frankston (Melway Ref: 100A C9)

Bookings: To register please contact the NECA office on 9645 5533.


PG 15

green business

SUSTAINABILITY AND THE BOTTOM LINE – BEYOND THECARBON TAX Presented by Graeme Ambrose of EcoDecisions

There is increasing pressure by governments, customers and suppliers to do business withbusinesses that can demonstrate they are ‘sustainable’.

There are also a lot of misconceptions about sustainability especially regarding cost and level ofdifficulty. This workshop will help demystify and debunk some of the myths about sustainability in business.

The workshop is designed to show you:

• How becoming sustainable can have a positive effect on your bottom line

• How increased sustainability can increase business

• Some simple methods to implement sustainability

The workshop will also detail several case studies where substantial savings were made byorganisations implementing simple sustainability measures. Graeme Ambrose is a sustainabilityconsultant and managing director of EcoDecisions and specialises in environmental and energyauditing as well as commercial LED lighting solutions. He is passionate about showingorganisations how to become more sustainable and profitable at the same time. Graeme is aconsultant to East Gippsland Shire, Baw Baw Shire, Murrindindi Shire and Frankston City Councilsas well as a variety of commercial enterprises and holds a Diploma of Sustainability and a Diplomaof Management as well as a Certificate IV in Training and Assessment.

Graeme teaches Sustainability and Environmental Management Systems at Swinburne University,is one of the pilot facilitators for the SECCA Sustainable Homes Program and is on theSustainability Assessors Committee of the Building Design Association of Victoria.

When: Thursday, 7 June 2012Time: 6:00pm – 8:00pmWhere: Civic Centre – Acacia Room, corner Young and Davey Streets, Frankston





PG 16

green business

www.visitfrankston.com

PG 17

Frankston Tourism Inc. isyour local member-basedTourism Association whichcomprises over 245members throughoutFrankston and surroundingdistricts – including theMornington Peninsula.

FRanksTOnTOURIsm InC.

A connected and knowledgeable tourism industry is integralto further establishing the greater Frankston area as a tourismdestination. Currently the tourism industry is worth over$195million to the local economy and employs nearly 1,300people. Every dollar spent by a visitor in our beautiful areabenefits the whole economy!

Membership is open to any business that has a connection toboth the local community and the visitor. The tourismindustry works predominantly by referrals and regularlyconducts networking functions and famil tours so thatmembers can learn first hand about other member’s goodsand services.

The shop front for Frankston Tourism Inc. is the FrankstonVisitor Information Centre where our team is available todiscuss your business needs.

‘Frankston is thevibrant, urbanwaterfrontdestination inVictoria wherearts, nature andculturalexperiencesconnect’

To discover how you can capitalise on the benefits of tourism, please call1300 322 842or [email protected].

COST EFFECTIVE MARKETING FOR SMALL BUSINESSPresented by Jim Schaefer of The Schaefer Group

This interactive and informative workshop will give you clear and simple insight into cost effectivemarketing strategies that are successfully used by many local businesses. We will discuss anddevelop actions around the following marketing elements:

• How business and consumer spending has changed over the last 3 years

• How effective marketing can increase your customer traffic, revenue and profits

• A brief overview of how and why a marketing plan is compiled

• Review and analysis of time proven marketing models

• An insight into consumer and business buying behaviour

This also includes practical marketing applications that work for small businesses:

The workshop will conclude with an open discussion regarding issues that face your business –how to deal with them and turn them into opportunities.

When: Tuesday, 7 August 2012Time: 6:00pm – 8:00pmWhere: Civic Centre – Acacia Room, corner Young and Davey Streets, Frankston




· Setting targets

· Customer Relationship Managementprograms

· Direct marketing

· Public relations

· Promotions – value adding

· Public speaking

· Internet

· Local media

· Networking

· Cross promotion

· Signage – retail, vehicle, etc

· Brochures

· Referrals

· Loyalty programs

PG 18

SchaeferThe

Groupmarketing & communications

business planning

WRITING A BUSINESS PLANPresented by Chisholm Institute of TAFE

Without an effective business plan it can be difficult to navigate through an ever changing marketplace, the maze of marketing options, legal and operational requirements while avoiding businessrisks that can hurt your business success.

In this workshop you will learn the basics of writing a plan for your business – providing you withan important tool that sets direction and focus and helps you to be proactive rather than reactive in your business decisions.





business planning

PG 19

FrankstonTV is Australia's first community driven YouTube network -showcasing why Frankston is the preferred destination to live, learn,work, visit, and invest. The video clips on FrankstonTV have beenproduced by the community and uploaded to the channel throughwww.frankstontv.com.

Businesses located in Frankston City now have exclusive access to the channel as an advertising medium for FREE (subject to terms and conditions).

If you are frustrated by the lack of promotional opportunities,FrankstonTV could be the cost effective, interactive, permanent andglobal avenue you are looking for. To have a video produced andfeatured on FrankstonTV please contact Council's EconomicDevelopment Unit at [email protected] or 1300 322 322.

THE MOST INNOVATIVE LOCAL MARKETING INMELBOURNE...

www.frankstontv.com

YOUR HUMAN RESOURCES – AN ASSET OR A LIABILITY?Presented by Andrea McCall of Monash University

This workshop is of particular interest to those in small business who do not have a humanresources department to deal with many of the day to day matters affecting people at work.

Andrea will cover:

• How to make the most of your people in a difficult economy

• Ten tips for small business people

• Strategies for recruitment, retention or removal

• Survival strategies in strained circumstances

Andrea has qualifications in History, Politics and Human Resources and is bilingual French/English.A trainer, mentor and mediator, she has lectured in a variety of Management subjects at Monash,Swinburne and Victoria Universities. She currently runs the Industry Based Learning, Workplaceand Internship program for the Faculty of Business and Economics at Monash.

Her work experience has included time as an executive secretary at Guinness and British AmericanTobacco, Ministerial Adviser to the Parliamentary Cabinet Secretary and seven years as a memberof the Victorian State Parliament for the seat of Frankston.

She also runs her own HR training and consulting business and has co-authored a HumanResource Management casebook. She designs and runs courses and is an experienced public speaker at conferences and workshops. She also hosts overseas business delegations visiting Melbourne.






PG 20

BUILDING A WEBSITE (BEGINNER COURSE)Presented by Mike O’Shea of INTERgration

Are you yet to build a website for your business? Are you keeping up with competitors who havewebsites? Does your business need the additional marketing that a website provides? Do youunderstand the basics of Internet marketing?

This program will inform you about the Internet and what it can do for your business and provideyou with information such as:

• Integrated marketing options

• What websites work

• Your business name on the Internet

• Email addresses that promote your business

This workshop will help you to take the next step in building a website that ‘works’ for your business.

As Creative Director of both INTERgration Consulting and Pryor Marketing, Mike brings a wealth of marketing; web and print based communication development experience as well as extensivestrategic business consulting skills to the projects he undertakes. Mike’s award winning ability inprofessional copywriting and creative design commenced with J Walter Thompson Advertising inLondon. He has written and directed national and international marketing campaigns for a broadrange of corporations, government departments and academic institutions.

Mike has had extensive experience over the past 25 years in website and portal development as well as web based database strategy development.






PG 21

profit online

PG 22

The Secret Shopper Program provides free, impartial advice on yourbusiness’ appearance, customerservice, cleanliness, friendliness andspeed of service.To book your business into theprogram, please contact us on1300 322 322 or [email protected].

s E C R E T s H O P P E R PROGRAM

Got a staff vacancy? We can help...For the last twelve months, Frankston City Council has built up a database of local tertiary andsecondary students. This has been conducted through Council’s Student Discount CardScheme, which requires students to register theirdetails and field of study online.

Through this information, Council can promote jobvacancies via email to students in the relevant fieldof study.

This is a FREE service to businesses located in Frankston City.

This service provides a vehicle for local students to bematched up with local business.

If you would like to promote a job opportunity, pleaseemail a brief description of the position and yourorganisation to [email protected] or phone 9784 1912.

NOW HIRING

INTRODUCTION TO BOOKKEEPINGPresented by Chisholm Institute of TAFE

Efficient bookkeeping is not only a legal requirement but also the basis for effectivefinancial management.

• What information must be collected, recorded and retained to comply with the AustralianTaxation Office?

• What bookkeeping method suits your business?

• How can the information also be used to monitor how well your business is performing?

This workshop provides information about setting up and maintaining an efficient bookkeepingsystem suitable for your business.

Topics covered include what transactions should be recorded, providing for taxation and activitystatement requirements.

When: Tuesday, 11 September 2012Time: 6:00pm – 9:00pmWhere: Civic Centre – Acacia Room, corner Young and Davey Streets, Frankston




finance and taxation

PG 23

LET’S GET CLIENTS NOWPresented by Brian Bijdeveldt of ProfitKoach

Brian Bijdeveldt has been a business coach for the past five years specialising in growing the salesand profits of service providers and small business entrepreneurs.

Whether your business is B2B (business to business) or B2C (business to consumer) you need toconcentrate on the activities giving you the best return on investment.

Brian will be delivering practical strategies and tactics for consultants and independentprofessionals selling services/products.

Although there are at least five areas to monitor and manage in growing your business, he willzoom in on the two that can have the greatest impact on your results immediately.

Discover what may be holding you back from getting the results you deserve. Just a few of the business boosting facts you will learn are:

• What are effective marketing strategies?

• How to set goals and sales targets

• Find out where you may be stuck in the marketing cycle

• The two main areas to focus on to increase revenue and profits

• Why having a well rounded “back end” is good

• Three systems you must define - if you want to be successful

• How a One Page Marketing Plan will give you the edge over your competition

Bonus tools for you:

• 100 Lead Generation Strategies

• 50 Conversion Strategies

When: Tuesday, 18 September 2012Time: 6:00pm – 8:00pmWhere: Civic Centre – Acacia Room, corner Young and Davey Streets, Frankston





PG 24

SUPERIOR CUSTOMER SERVICE STRATEGIESPresented by Chisholm Institute of TAFE

Customer service is more than being polite and punctual. You may sell products or provideservices that are similar or even the same as those your competitors sell, but superior customerservice can differentiate your business so customers will prefer to buy from you.

In this workshop you will learn a strategic approach to better meet customer expectations in everyaspect of product or service delivery – that gets more new customers and keeps existing customers.

When: Tuesday, 9 October 2012Time: 6:00pm – 8:00pmWhere: Civic Centre – Acacia Room, corner Young and Davey Streets, Frankston





PG 25

ARE YOU THINKING OFDEVELOPING PROPERTY?

Do you have property and are you thinkingof doing something with it? Do you alreadyhave a proposal – but it has lost momentumor direction? Do you need assistanceengaging with other land owners or thedevelopment community? Do you requireassistance recognising the full potential ofyour property?

Council’s Strategic Development Facilitator can help by bringing the appropriate skills andexperience to assist in the initial realisation of a project.

The role offers the following assistance:

• Site analysis – identification of physicalopportunities and constraints;

• Preparation of a spatial and/or operational brief;

• Site yield analysis – providing an understanding of how big a development can be – floor area, site coverage, building height etc;

• Project procurement processes and options – town planning and building permit processes, joint venture opportunities and constructionmethodology.

For more information contact Damien O’Kearney on 9784 1063 [email protected]

LOGIC MAPPING TO IDENTIFY OUTCOMES, WASTE AND GAPSPresented by Carolynne Wilson of SectorConnect Pty Ltd

Up-front planning can save a lot of time, money and heartache to help you achieve your business goals.

A logic map is a useful planning tool providing a visual representation of the relationship betweenthe various components, like a roadmap.

This interactive workshop provides the opportunity for participants to roll-up their sleeves andlearn how to create and use a logic model in their business, program or project.

Carolynne Wilson (MBA, MI&CD), from SectorConnect, provides consulting services to diverseorganisations across all sectors. Organisations large and small have benefited from the breadthand depth of her experience such as General Motors, General Electric, Telstra, federal, state andlocal governments and not-for-profits through to start-up companies.

When: Tuesday, 16 October 2012Time: 6:00pm – 9:00pmWhere: Civic Centre – Acacia Room, corner Young and Davey Streets, Frankston




business planning

PG 26

PG 27

smaLL BUsInEss CLInICs

DO YOU NEED SOME HELP WITH YOUR BUSINESS?DO YOU NEED SOMEONE TO TALK TO AND BOUNCE IDEAS OFF?DOES YOUR BUSINESS COVER ITS DAY TO DAY COSTS? ARE YOU WORKING IN YOUR BUSINESS RATHER THAN ON YOUR BUSINESS?

If you answered ‘yes’ to any of these questions, you could benefitfrom meeting with an independent business Mentor.Frequently there is nobody other than those working within the business to discuss these issues with. AMentor can bring an outside and fresh perspective to the issues, and assist in the decision process. Theyalso bring clarity and help you focus on the issues which matter to help you reach your potential.

The Frankston and Mornington Peninsula Small Business Clinics initiative is just the service.

Experienced business people, who are Mentors through the Small Business Mentoring Service, areavailable on a regular basis at the Mornington Peninsula Shire and Frankston City Council offices to meetwith businesses.

The Mentors are there to answer any questions you may have and can provide advice on a range of areas,such as marketing, management, finance and planning.

The service is provided at no cost to businesses and is provided by the Economic Development Units of Frankston City and Mornington Peninsula Shire.

To reserve your 45 minute one-on-one workshop with a business Mentor, please contact us on 1300 322 322 or [email protected]

PG 2

THE ECOnOmIC DEVELOPmEnT UnIT Frankston City Council’s dynamic Economic Development Unit works collaboratively to promoteand guide a vibrant and prosperous business community.

The 2012 Build Your Business program is just one of many programs to facilitate sustainablebusiness growth, leading to improved local employment opportunities and broader community benefits.

Other programs the Economic Development Unit has developed to help your business include:• General business advice for start-up and established firms

• Newsletters and e-bulletins: A timely array of newsletters showcasing local businesses,project updates, business opportunities, legislation changes, upcoming events,networking opportunities and much more

• Business Visitation Program: meet on-site with our staff for a confidential discussion toidentify ways that the Economic Development Unit can assist your business – includinggreen-business advice, resources, information and business coaching

• Frankston Online Business Directory: Every business within the Frankston municipality isentitled to a FREE listing. With over 5,500 listings to date; this promotional resource is usedfor buying and selling goods and services every day. You can access the online directoryby visiting www.businessfrankston.com.au

• Through a range of trade nights and careers expos the Economic Development Unit islinking job seekers and students with a diverse range of local employment and trainingopportunities

• Excellence in Business awards: an opportunity for local businesses to gain recognition notonly for excellence, but for the contribution they make to wider society

• Place Management: Creating a better city centre in Frankston through beautification,investment attraction, marketing, improved service standards and by building a rich andvibrant culture

To find out more information about any of the programs run by the Economic Development Unit,visit the website www.frankston.vic.gov.au/business. Alternatively you can contact us by [email protected] or phoning 1300 322 322.

build your business program

Documents

money page

line page

gaps page

small business page

online business page

business plan page

ecosmart electricians

smart networking page