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TRANSCRIPT
Now PredictingHit or Bust
BUILD THE PERFECT MOVIE
Release
runtime
$73,215,120$72,054,810$72,034,770$68,625,022
How can you predict which movies will be a hit or a bust?
$17.5
$20
$22.5
$25
$27.5
$30
Based on average gross profit, movies should be released in winter seasons such as January, or December. Movies released atthe beginning of summer (June), and movies released in the beginning of fall (October) also produce large gross profits. Therefore,
release date cannot be the only metric used to determine if a movie will be a hit of a bust. However, it is important to note the fluctuation during profitable months. For example, December and January produce higher profit because they are movie award months. There is also a decrease in gross profits in February as a result of holidays and the Superbowl, and then again in September when kids go
back to school
The average runtime for a movie is 103 minutes. Movies with above average runtimes (AAR) produce higher profits than movieswith below average runtimes (BAR). The gross profit of movies with AAR is constantly increasing in fall and winter months. These are
key months for distributors to market their films for the upcoming award shows. The gross profit of movies with BAR is constantly increasing in warmer spring and summer months. Consumers are less likely to sit through longer movies while on vacation and more likely to sit
through shorter movies.
Average Gross Profit per Season
Winter: December 21- March 20Spring: March 20-June 21
Fall: September 22-December 21Summer: June 21-September 22
1234
January
February
March
April May June
July
August
Septem
ber
October
November
December
$10
$20
$30
$40
$50
Low budget movies produced by top performing production companies make more gross profit in months with low average profits such as February1, and September2. If a production company is one of the top three movie producers, it can release lower budget movies
during these times because those movies are not competing with higher budget movies. These movies will also produce a larger gross profitthan other movies because of their familiarity in the industry.
Movies with Below AverageRuntime
Movies with Above AverageRuntime
Average Runtime
Average movie budget = $53,685,501Below average movie budget < $53,685,501Above average movie budget > $53,685,501
Average Gross Profit per Month
Aver
age
Gros
s Pr
ofit
in M
illio
ns
103
PRODUCTION
$52,901,551GPG-13 $45,846,507
$43,650,378PG$14,089,190R
Rating
GENRE
proof
122,074,601
June$
November
88,837,705$
May
81,097,438$
$800
Though “G” rated movies are produced the second least, they are the most profitable due to the fact that there is the least amountof competition for that rating as seen in the pie chart depicting the amount of releases per rating. Alternatively, “R” rated movies produce the
least gross profit compared to other ratings. Unlike “G” rated movies, “R” rated movies eliminate the entire market ages 17 and below.
Movie Ratings Based on Gross Profit
Movie Ratings Based on Number Released
January
February
March
April May June
July
August
Septem
ber
October
November
December
Animation movies produce the highest gross profit out of all genres. Animations producethe most profit in June than any other month. Animation movies are frequently rated G and intended for younger audiences
who get out of school at this time. This type of movies is most often made with an average runtime which is suitable for children.
Monster’s University (MU), a “G” rated animation, was released with the highest profitable rating and genre. One of the best months to release a movie with above average runtime is in June. Additionally, animations produce higher gross profits
when the movie has an above average runtime. Lastly, the second highest profitable month for Disney is June. MU followed the recommended metrics that produced highest gross profit outcomes and earned an above average gross profit.
Average gross profit is $14,907,664.
Building Monster’s University
Release Date
Rating Genre
Runtime Production
NBC UniversalEmily ErdmannFox School of BusinessTuf42441
SourcesNBCU Data Set Provided
http://www.boxofficemojo.comhttp://www.imdb.com
https://www.quora.com/What-are-the-best-months-to-release-a-movie-for-theatrical-viewing
$57,647,836$44,849,072$34,502,240
AnimationAdventure
Action
12 4
3 5
JUNE
G
profit = $268,492,764
Animation
104 MIN Disney
Months with Highest Gross Profits per Genre
Average Gross Profit Overall
Average Runtimeper Genre
109117114
PG-13
R
G
PG
R
Aver
age
Gros
s Pr
ofit
in M
illio
ns
Aver
age
Gros
s Pr
ofit
in M
illio
ns
January
February
March
April MayJu
neJu
ly
August
Septem
ber
October
November
December
$0
$200
$400
$600
AverageLow Budget 20th Century FoxHigh Budget 20th Century FoxLow Budget SonyHigh Budget SonyLow Budget DisneyHigh Budget Disney
January
February
March
April May June
July
August
Septem
ber
October
November
December
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