build social media buzz
DESCRIPTION
Create an effective online presence as part of your marketing strategyTRANSCRIPT
Be Distinct ~ Get Noticed
The waiting game Global after hours
Interruption Based
Marketing built on the concept that if you’re in front of people enough, when they need you they will think of you first.
Permission Based
In-bound marketing where people are thirsting for what you offer and they are actively trying to communicate with you.
75% of Americans use a search engine regularly
56% use at least one per day 54% use instead of the phone book 92% of local online searches eventually
convert to a sale
400 Million Users ½ Log in daily for 55 minutes 2nd Most trafficked site behind Google #1 Photo sharing site in world
YOU
Blog
Website
YouTube
34% of bloggers post opinions about products & brands
78% of consumers trust peer recommendations
Identifies you as a expert Ever changing and gives a reason to return
60 Million Users 1.9 billion pages viewed/month 1 New user/second & ½ outside US Strategic business partnerships Qualified Connections
24 Million Users 50 Million Tweets/day 88% Small businesses 73% using less than 3 months 35+ Age group
Google Owned 1 Billion videos served each day 12.2 Billion viewed in the US/month Only 16% uploaded per week Exec presentations, training, marketing
videos
Your business is open 24/7, 365 days/year
Reach a global market, everyone buys Consumers get information online A tool for gathering data and selling
Know your niche Provide posts worth sharing Introduce yourself Participate
Build a company and a personal profile Make 100+ connections Join groups Maintain an active voice Cyber world meets real world
Since 2005 local searches have gone from 2.6 billion annually to 4.6 billion in 2008
Short phrase searches have been replaced by specifics
Determine and build your keywords into your sites – use clouds
Link your sites together Making it easy to find you = sales
www.hyperstrandmktg.comhttp://twitter.com/hyperstrand
http://www.linkedin.com/in/[email protected]
413.454.2198