build on your strengths
DESCRIPTION
Presentation to Kane DuPage Human Resources Association. Tuesday, May 20, 2014. Some tips and ideas for local professionals involved with recruiting.TRANSCRIPT
Build on Your Strengths:Social Media and
RecruitingElyse Williamson, presenting
Kane DuPage HR Association
Tuesday, May 20, 2014
General Trends:More than just
cute dogs and cats
Photo: copyright 2014, Ron L Clayton ~ all rights reserved
DOL Household Data, table A-4, "Employment status of the civilian population.“ Rates are higher in Illinois, but trends are comparable.
Finding qualified candidates is tougher
US unemployment for April 2014 High school graduates 6.3% Some college, associate’s degree 5.7% Bachelor’s degree or higher 3.3%
Talent shortages in certain occupations Success of sites such as glassdoor.com
indicates that job seekers are exercising due diligence, just as employers are
Recruiters increasingly use social media LinkedIn – 94%
Search for candidates 96% Post jobs 91%
Facebook – 65% Feature employer brand, culture 65% Post jobs 48%
Twitter – 55% Feature employer brand, culture 47% Post jobs 43%
Google+ - 18% Youtube – 15%
Jobvite: "Social Recruiting Survey Results 2013," pages 5-6
Recruiting paradigm has shifted
Previously: a transaction. I advertise a job. You send your résumé.
Increasingly: a longer term, evolving engagement. Active and passive prospective employees want to know
more about our organizational culture, our workplace opportunities, and our patterns of training, advancement, and professional development.
Employees reclaiming and rebalancing power dynamics ~ social media makes this possible.
Mobile world = another paradigm shift
77% of job seekers have used their smart phone to search for a job
38% of candidates seeking executive positions have used their phone to apply for a job
65% of candidates seeking executive positions have (also) used other mobile technology to apply for a job
First contact: name + email or phone number
Second (or third) contact: résuméElectronic Recruiting Exchange: "Why Your Recruiting Needs to Go Mobile and How to Do It,“ by Kevin Wheeler. November 19, 2013Electronic Recruiting Exchange: “You May Have Some Wrong Information About the Quality of Mobile Candidates,” by Hope Gurion,
November 27, 2013
General Tips:Envision the potential
~ and claim it!
Photo: copyright 2014, Elyse K Williamson ~ all rights reserved
It’s called “social” media for a reason
Posting jobs = just one aspect ~ and not always the most important one
Use these tools persuasively and effectively Interactive Connective Available Engaging Searchable Shareable
That’s what our competition is doing!
Mobile job seeking + information saturation = new trends for content
Rethink the strategic balance of content 40% = information (including available employment
openings) 40% = your business culture 20% = engaging others; reposting of other content
Top facebook post for Frank’s Employment? Self-schedule 15-minute call with recruiter? Nope. Anniversary trivia series with gift card prizes? Nope. Digital interviews “at your convenience?” Nope. …….
Photo: copyright 2014, Elyse K Williamson ~ all rights reserved
Craig shoveling parking lot for staff to leave early ….Just plain fun (he’s such a cool boss)
Mobile job seeking + information saturation = new trends for content
Shorter = better Ideal length of twitter post
100 characters = 17% higher engagement Ideal length of facebook post
40 characters = 86% higher engagement41-80 characters = 66% higher engagement
Visual = better 53% more likes 104% more comments 84% more click-throughs
“Shorter” statistics: “The Ideal Length of Everything Online, Backed by Research,” by Kevan Lee. Posted March 31, 2014. http://blog.bufferapp.com/author/kevanlee
“Visual” statistics: http://blog.kissmetrics.com/more-likes-on-facebook/ infographic
Mobile job seeking + information saturation = new trends for content
Searchable = better
good better
LinkedIn240M+ active users
Business oriented networking
Your organization visualized
~ Showcase pages (free)just released
Photo: copyright 2013, Frank’s Employment ~ all rights reserved
LinkedIn Company page
Pininteractive contentto the top of your company page
LinkedIn Company page
Add custom graphicsor photosto status updates
LinkedIn Company page
Useanalytics toinfluence yourcontent andtimingchoices
Facebook1 billion active users
Unique functionality
Showcase your
culture
Photo: copyright 2014, Elyse K Williamson ~ all rights reserved
FacebookBusiness page
Pin content (one week)
Integrated scheduling Strong analytics “Watch” functionality
FacebookBusiness page
Photo albums Events Notes
FacebookBusiness page
Twitter560M+ active users
5700 tweets per second
Concise,
yet robust
content
Photo: copyright 2014, Elyse K Williamson ~ all rights reserved
Usehashtagsforsearch statusonadvertised jobs
Load up to4 imagespertweet
Just released:customizedhomepage
Google+400M + active users
925,000 new users daily
Stretch
your impact
Photo: copyright 2014, Ron L Clayton ~ all rights reserved
Google+
Only 18% of recruiters are taking advantage of this growing site and its tools
Especially information technology, engineering, artistic, and entrepreneurial professionals
Organic with google search, google places, and youtube
Site displays 3 lines of original postJobvite: "Social Recruiting Survey Results 2013"
Youtube2nd largest search engine
Owned by Google
Add an
extra dimension
and fresh perspective
Photo: copyright 2010, Elyse K Williamson ~ all rights reserved
Youtube
Average prospect spends less than 50 seconds on posted (written) job description
Videos (or slideshows) give extra dimension and increased authenticity
Royalty-free music on the site Ideal length: 2-3 minutes
Electronic Recruiting Exchange: "Video Job Descriptions - a Not-to-be Missed Application Accelerator," by John Sullivan. Posted May 12, 2014
Youtube ~ audiovisual tools at your fingertips
Final ThoughtsWhet their appetites
to learn more
Photo: copyright 2014, Elyse K Williamson~ all rights reserved
Always a few more ideas
Consistency and quality = more important than frequency
Include a Call to Action Include hyperlinks in email signatures Interactive tool: TimeTrade (self-schedule) Interactive tool: VoiceAdvantage (digital interview) Whet their appetite to learn more about your
organization
Frank’s Employmenthttp://www.franksemployment.com
http://blog.franksemployment.com
http://www.linkedin.com/company/frank’s-employment
https://www.facebook.com/FranksEmployment
http://twitter.com/FranksStaff
http://www.youtube.com/user/FranksEmployment
https://plus.google.com/b/101937458760344453750/101937458760344453750/posts
Elyse WilliamsonStaffing Consultant
630-457-4616
http://elysew.wordpress.com
http://www.linkedin.com/in/ElyseWilliamson
http://plus.google.com/ElyseWilliamson
http://twitter.com/ElyseWilliamson
http://slideshare.net/ElyseW