The Evolution of the Facebook platform Build, grow and monetize your apps with FB

Julien Codorniou – Director, Platform Partnerships, EMEA, Facebook

Global annual unit sales (m)

1,000

750

500

250

0

PCs

1,250

1997 1999 2001 2003 2005 2007 2009 2011 2013e 1995

Smartphones and tablets

Facebook revenue by source

$2.5b

Q4

$3.0b

$1.5b

0

$1.0b

$0.5b

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

Mobile Advertising Payments Advertising

$2.0b

Q1 Q2 Q3 Q4

2010 2011 2012 2013

$2.6b

2011 2012 2013 2014

Mobile Revenue

Mobile Desktop

59% Mobile Revenue

in 2014

0% Mobile Revenue

in 2011

Apps are eating the world

Source Flurry

Aug ‘12 Mar ’11 Jan ‘12

80% Of time on mobile is

spent in apps

140

120

60

40

20

0

100

80

160

Apps

Mobile web

Total minutes spent on mobile apps versus mobile web (billions of minutes per month, US) M

inu

tes

spen

t p

er m

on

th (b

illi

on

s)

More time is spent on Facebook than anywhere else on mobile 27%

Of all mobile time spent daily is on

facebook and Instagram

14 timesaverage number of times a user checks Facebook on their

mobile daily

Source: comScore Mobile Metrix, US March 2013

MONETIZE GROW BUILD

Stable Mobile Platform

2 Years Core API Stability Guarantee

Versioning For all APIs

48 Hours Major Bug Fix SLA

BUILD

Identify

Parse

Stability Guarantee

GROW

Mobile  App  Ads  

Sharing

Messaging

MONETIZE

Payments

Audience Network

BUILD

Parse Push Parse Core Parse Analytics

Parse is VERY IMPORTANT

for us

.ORG

GROW

App Store > 1 Million Apps

Google Play > 1 Million Apps

You are here

4 Pics 1 Word does not use Login, yet allows users to post to Facebook with the Share Dialog

Use tools like Share, App Center and Requests

to engage people on Facebook

Mobile Like Button Send to Mobile Message Dialog

81% of top 100 iOS apps On the top grossing list have integrated with Facebook

70% of top 100 Android apps On the top grossing list have integrated with Facebook

350 Million Installs driven by Mobile App Ads

60% Of top apps use Mobile App Ads

Install Ads

Engagement Ads

Facetune

In under 5 days in the U.S.

#283 to #2

In 78 different countries

#1

Fb.me/start

MONETIZE

Monetize Your App with Facebook’s Audience Network

•  The right ads for your audience

•  Access to Facebook Advertisers

•  Successful ad units

BUILD

Identify

Parse

Stability Guarantee

GROW

Mobile  App  Ads  

Sharing

Messaging

MONETIZE

Payments

Audience Network

Thank you