build expo
TRANSCRIPT
Michelle Ngome – Line 25 Consulting
Navigating The Digital Space
Network with me
• Line 25 Consulting
• Network, Navigate & Nurture Book
• Networking With Michelle Podcast
• @Michelle Ngome
Agenda
CONTENT MARKETING &
SOCIAL MEDIA MARKETING
The Problem
The Solution
Types of Content
• Visuals• Articles • Blog Posts• Books/E-books• Information/
Reference Guides
• Demos • Podcasts• Webinars• White Papers• Surveys• Testimonials
Repurpose Content
Podcast Blog Post Guide
VideoVisualTestimonial
Before & After Pics
Creating Content
• How can you develop rapport on what makes your company special?
• How can it help make a buying decision?
• How can you advertise something other than price?
Your Content…
• Leads to better positioning.
• Creates rapport and trust.
• Is education.
• Is a resource.
• Adds VALUE before pricing.
Content Examples
• 8 mistakes to avoid when choosing a _____.
• 5 questions to ask a _______.
• How to find a qualified ______.
• 3 costly mistakes.
Content Examples
• How to avoid ripoffs?
• DIY steps.
• The difference between ____ and _____.
• FAQs are your friend!
Social Media Marketing
• The ability to gain traffic or engagement through social media sites.
• 92% of SMM is important to business. – Social Media Examiner
Distribution
• Visuals; Live stream
• Blog post
• Branded post
• Sponsored content
YouTube
• Micro content; 2-3 minutes
• I want to know• I want to do• I want to buy• I want to go
Instagram Tips
• Pics and 60 sec video
• Search keywords
• Create a personal hashtag and use industry hashtags
Platforms
• LinkedIn• Periscope• Pinterest• Snapchat• Twitter• Vimeo
Social Media Policy
• Company Culture
• Sustainability
• Legal Protection
• http://socialmediagovernance.com/policies/
Takeaways
• Create content that builds trust and demonstrates expertise.
• Social media is a distribution channel.
• Stay consistent.
Resources
• Workhands.us – blue collar LinkedIn• Jing• Genius Scan• Google Keep• Video Recorder• Slow Fast Slow – iOS; Video Speed – Android• VideoPro Camera• Filmic Pro• SocialMediaExaminer.com
Contact
Available for consults, trainings, and speaking:
• (713) 298-5851
• http://line25consulting.com or • http://michellengome.com
