OIGC 2015

Use a BaaS toBuild Better Games

Paul Winterhalder @winterhalder

by bitHeads

Better!

Background

The mobile game market is huge

★ App store downloads• Vision Mobile (State-of-the-Developer-Nation-Q1-2015)

says that app store sales will be $40.5B in 2015 • By 2017, 268b downloads will generate $77b in

revenue (entrepreneur.com, Aug 2014).

★ Mobile games• fastest growing segment (Gartner, Oct 2013) • growing from $17.5b in 2013 to $40.9B in 2017

(Newzoo, Oct 2014)

Background

The opportunities are real

★ Only 30% of app developers work on games★ While games are responsible for 50-70% of

app store revenues★ Game developers have a greater chance of

app store success

Background

The challenges are real too

Less than one in ten mobile games succeed.

Background

The reality.

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The “Game” is a shrinking % of the effort.

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GameplayAchievementsLeaderboards

In-‐app PurchasesPromotions

AnalyticsAds

Free-‐to-‐Play

Challenges

Cross-‐PlayGame-‐as-‐a-‐Service

Tournaments

Cloud saves

NotificationsSocial

Background

Harsh Reality: Free-to-Play games make more money.

Free-to-Play Games have been outpacing Premium Games since 2011.*

If you check the Top Grossing list on iOS, you’ll be hard-pressed to find a

premium game in the top 50 — other than Minecraft.

* Source - Flurry http://www.flurry.com/bid/65656/Free-to-play-Revenue-Overtakes-Premium-Revenue-in-the-App-Store#.VF2WF4elMe0

Tools help to reduce the effort

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GameplayAchievementsLeaderboards

In-‐app PurchasesPromotions

AnalyticsAds

Free-‐to-‐Play

Challenges

Cross-‐PlayGame-‐as-‐a-‐Service

Tournaments

Cloud saves

NotificationsSocial

Use an Engine!

Use a Backend!

Background

The “Big Guys” have spent years and millions of dollars building backend systems.

49* of the 50 Top Grossing games in the iOS App Store

incorporate cloud-tech to enhance gameplay and monetization.

* based on data from August 29th, 2014

Background

Most of us are not the “Big Guys”

IndividualSmall (2-24)Mid (25-100)Large (100+)Owned by PublisherPublisher

M2 Research Developer Survey, presented at Casual Connect, July 24th, 2014

Break-down ofgame developers:

75% of development studiosare less than 25 persons.

Rise of the Indie:

What is a Game Backend-as-a-Service?

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Cloud features - cloud saves, notifications, authentication

Gaming features - achievements, leaderboards, etc.

May include multiplayer, monetization, analytics, and other features

Cross-platform

Little or no custom code to write

Self-administer

No servers to buy or maintain

Pay by usage

gBaaS

brainCloud is…

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Rich gaming back-end - multiplayer, cloud data, leaderboards, in-app purchases and much more

Extendable via custom cloud code

Native libraries for iOS, Android, Windows and more

Unity, Cocos2d-x and Unreal engine integration

Easy-to-use development portal

Advanced promotional tools to maximize your monetization

Affordable usage-based pricing

Any Engine, Any Platform…

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brainCloud supports Unity, Cocos2d-x and Unreal - with native libraries for iOS, Android, Windows, Blackberry and more!

And Any Game Type

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Sweet Spot!

Add Photon!

Architecture

We have built a secure, reliable and super-scalable architecture — so you don’t have to.

And pre-built all the APIs that you’ll need

Tools

brainCloud is more than an API. It’s a toolset to aid in all aspects of the product lifecycle!

DesignDevelopment

Test +Support

ProductManagement

Monetization

brainCloud features the most extensivemonetization toolset of any BaaS.

Virtual Currencies

Server-‐based receipt verification

Pricing controls

Platform integrations -‐ iOS, Android, Windows, Blackberry, Facebook and Steam

Scheduled Promotions

Auto Promotions for Player Segments

Demo Time

No-‐brainer Pricing

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Tier API Calls / month DAU * Cost / month Early Adopter! Per M API +

Tier 0 - 100** $0 $0 $0

Tier 1 6M 2K $30 $24 $10.50

Tier 2 15M 5K $125 $100 $10.00

Tier 3 30M 10K $275 $220 $10.00

Tier 4 75M 25K $725 $580 $10.00

Tier 5 150M 50K $1475 $1,180 $10.00

Tier 6 300M 100K $2,975 $2,380 $9.90

Tier 7 750M 250K $7,430 $5,944 $9.50

Tier 8 1.5B 500K $14,555 $11,644 $9.00

Tier 9 3B 1M $28,055 $22,444 $8.75

* Based on 100 API calls per DAU. ** Limited to 100DAU during development (Free!)

Sign up now -‐ get

Early Adopter Pricing for 12 months!

brainCloud in review…

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In Conclusion…

brainCloud in review…

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The features you need to drive engagement.

brainCloud has the richestfeature set of any gaming back-‐end.

MultiplayerCloud Data

PaymentsPricing

Notifications

Leaderboards

AchievementsPlayer XP

Virtual Currencies

Matchmaking

Identity

FacebookPacers

Tournaments

Multiplatform

Social

brainCloud in review…

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Without limitation.If you need something extra -‐ add it -‐ using our advanced cloud code, web service and

server-‐to-‐server features!

brainCloud in review…

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Lower CostsBuy, don’t build.

brainCloud will save you months of development and hundreds

of thousands of dollars.

brainCloud in review…

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Increase Revenues.Greater engagement, together with targeted pricing and promotions,

will maximize your revenues.

brainCloud in review…

The brainCloud Equation.

more RevenueGreater engagement,

across more platforms, with automated promotions.

+ lower Costs

Save development time, and server deployment and management costs.

=Success!

Built on…

Mega Run (﴾GetSet Games)﴿

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Eggies (﴾playBrains)﴿

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Arena: Cyber Evolution (﴾Spearhead Games)﴿

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Recent releases… Mafia Casino and Star-‐Rangers!

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In development… (﴾among many others)﴿

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Sign up now!Register today to level the

playing field!

Sign up this week get Early Adopter Pricing

for 12 months!

http://getbraincloud.com

Thank you!

Contact me at paulw@bitheads.com

Use coupon code“mayflowers”!