build and retain high-performing marketing teams · •build a strength-based organization...
TRANSCRIPT
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Build and retain high-performing marketing teams that enhance business growth
and sustainability
www.greatness.coach
https://www.north-
star-digital.com/
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Jean-François Cousin, Global Executive Coach, former Senior Executive in Asia
Coaching and corporate experience Successful Clients
• Coached over 800 senior executives and teams since 2006
• One of his main interests is helping leaders and organizations enhance collaboration and agility
• Former Managing Director in Thailand for a Fortune-500 company (1998-2004)
• Chairman of the Global Board of the International Coach Federation 2019
https://www.linkedin.com/in/greatnesscoach/
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Patrick EplerCo-founder & CEO
● Former Marketing Consultant to Gogoprint(Thailand, Series B) and Coco Jack (US, Shark Tank)
● Former Co-founder of Swiss Magic, Switzerland-based Digital Agency with offices in Basel, Bangkok, Hong Kong, Vienna and Kathmandu
● Overseen 75 Million THB in media spend that generated 240+ Million THB in measurable sales revenue in last 2 years
● https://www.linkedin.com/in/patrick-epler/
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Video Link: https://www.youtube.com/watch?v=DBP0YmUHHOk
NSD Video
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Build and retain high-performing marketing teams that enhance business growth
and sustainability
www.greatness.coach
https://www.north-
star-digital.com/
![Page 7: Build and retain high-performing marketing teams · •Build a strength-based organization •Leverage coaching and build a coaching culture •Ensure that A-Players take collective](https://reader034.vdocuments.mx/reader034/viewer/2022042916/5f557397f45c567181776650/html5/thumbnails/7.jpg)
Build and retain a team that delivers marketing results for clients
OUR CHALLENGES
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Scarcity of talents
OUR CHALLENGES
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Newspapers1650
Magazines 1844
Billboards1867
Radio1922
TV1941
Google2000
Facebook2007
Facebook marketing is only a three-year old industry
OUR CHALLENGES
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Experienced professionals from other fields are typically unsuccessful
OUR CHALLENGES
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Open minded and curious
Our need: A-Player potential
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Keen to re-invent themselves continuously
Our need: A-Player potential
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Maturity development… (influence of family upbringing)
Our need: A-Player potential
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Video Link: https://www.youtube.com/watch?time_continue=84&v=g-NqeVtCbRc
NSD Video
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“The Rare Responsible Person”
● Self motivating
● Self aware
● Self disciplined
● Self improving
● Acts like a leader
● Doesn’t wait to be told what to do
● Pick up the trash lying on the floor
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• Analytical work• Creative work• Customer-facing• Project management
Coaching
Our catch: give full-fledged responsibility right away
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Is a good coach
has key technical
skills to help advise
the team
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• A learning factory• Pathway for self-learning• Book club
• 1-on-1 and team coachingo Developmental feedbacko Management skills
• Safe-zone, self-disclosure
• Co-developmento Ownership for team learning focuso Ownership for time and pace
o Weekly managers lunch (‘empowerment’)
• Coaching culture, towards unchartered territory
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• A learning factory• Pathway for self-learning• Book club
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• 1-on-1 and team coachingo Developmental feedbacko Management skills
• Safe-zone, self-disclosure
![Page 21: Build and retain high-performing marketing teams · •Build a strength-based organization •Leverage coaching and build a coaching culture •Ensure that A-Players take collective](https://reader034.vdocuments.mx/reader034/viewer/2022042916/5f557397f45c567181776650/html5/thumbnails/21.jpg)
• Co-developmento Ownership for team learning focuso Ownership for time and pace
o Weekly managers lunch (‘empowerment’)
![Page 22: Build and retain high-performing marketing teams · •Build a strength-based organization •Leverage coaching and build a coaching culture •Ensure that A-Players take collective](https://reader034.vdocuments.mx/reader034/viewer/2022042916/5f557397f45c567181776650/html5/thumbnails/22.jpg)
• Coaching culture, towards unchartered territory
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• Sociability
• Sufficient maturity
• Discomfort tolerance
Partner as freelance?
Pause
A B C
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• It’s harsh! But it works. Just keep at it ☺
• Build a strength-based organization
• Leverage coaching and build a coaching culture
• Ensure that A-Players take collective ownership for the journey
• Then progress and business continuous-reinvention are SUSTAINABLE
Build and retain high-performing marketing teams
Lessons learnt
![Page 25: Build and retain high-performing marketing teams · •Build a strength-based organization •Leverage coaching and build a coaching culture •Ensure that A-Players take collective](https://reader034.vdocuments.mx/reader034/viewer/2022042916/5f557397f45c567181776650/html5/thumbnails/25.jpg)
• Analytical work
• Creative work
• Customer-facing
• Project management
Coaching
Our catch: give full-fledged responsibility right away
![Page 26: Build and retain high-performing marketing teams · •Build a strength-based organization •Leverage coaching and build a coaching culture •Ensure that A-Players take collective](https://reader034.vdocuments.mx/reader034/viewer/2022042916/5f557397f45c567181776650/html5/thumbnails/26.jpg)
• It’s harsh! But it works. Just keep at it ☺
• Build a strength-based organization
• Leverage coaching and build a coaching culture
• Ensure that A-Players take collective ownership for the journey
• Then progress and business continuous-reinvention are SUSTAINABLE
Build and retain high-performing marketing teams
Lessons learnt
![Page 27: Build and retain high-performing marketing teams · •Build a strength-based organization •Leverage coaching and build a coaching culture •Ensure that A-Players take collective](https://reader034.vdocuments.mx/reader034/viewer/2022042916/5f557397f45c567181776650/html5/thumbnails/27.jpg)
Build and retain high-performing marketing teams that enhance business growth
and sustainability
www.greatness.coach
https://www.north-
star-digital.com/