build a strong higher ed community with omni channels

August 13, 2013

Build a Strong Higher Education Community with Omni Channels

Ray Saltini, Drupal Evangelist Jason Trojanowski, Creative Director

TABLE OF CONTENTS

INTRODUCTIONS OMNI WHAT? WHERE DOES IT HURT? DESIGNING BUILDING Q&A

www.blinkreaction.com/training www.blinkreaction.com

Ray Saltini, Drupal Evangelist Jason Trojanowski, Creative Director

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ENTERPRISE TRAINING AND ADOPTIONS SERVICES FOR

ENTERPRISE DRUPAL CONSULTANCY We are leaders in high performance web solutions, delivering the best in customer experience.

We are headquartered in the New York City metro area, and on the ground with offices in Boston and Europe. Our clients are Fortune 500, government and large non-profits. We deliver cutting edge high-performance websites, applications, and solutions. We are an experienced team of dedicated specialists providing end-to-end solutions and precision team insertion.

SOLUTIONS BUILT FOR

OUR PROCESS BRILLIANCE VELOCITYTM WWW.BLINKREACTION.COM

THE GOAL Create a unifying web experience and help define the brand identity of the Center for Biomedical Informatics (CBMI) while minimizing maintenance efforts.

CHALLENGES A redesign that reflects the new brand direction of Harvard CBMI. Implementing a system to making quick, frequent updates was not easy. A small staff managing their own content, while making it easy for third parties to contribute as well. Rules governing content by Academic Journals, and guidelines for images and text within publications.

RESULTS We created a flexible and scalable site allowing multiple content types to be used in different sections while following a new visual vocabulary.

THE GOAL Create a distributed Drupal installation that could serve non-technical users, allowing for easy creation and management of sites for Princeton.

CHALLENGES Create a site-building environment for non-technical users where they could have complete control over website elements like layout, content and color. Independent site release. Ensuring that one site's release didn't impact others. Leverage existing infrastructure and cloud hosting while maintaining low total cost of ownership.

RESULTS A campus wide blueprint and platform that makes it easy for Princeton University to create and maintain hundreds of sites.

THE GOAL To create an intranet solution that provides two-way communication and collaboration between Verizon and it’s employees and partners.

CHALLENGES Numerous integrations with other applications and services (SSO, LDAP, video platform, statistics, and search) Limiting security policies and interdependencies with multiple teams Complex hardware infrastructure Massively loaded application with high availability

RESULTS In progress with a platform that exceeds expectations, greatly improving editorial usability with each iteration delivered ahead of schedule.

THE GOAL Create feature rich and beautiful sites that are mission critical with a rapid time to market.

CHALLENGES Fast response and site delivery to meet the needs of one of the largest pharmaceutical companies. Flexible development to allow various Pfizer brands the ability to customize and manage their sites. Development of responsive designs that work across multiple devices. Work with partner agencies to deliver products on strategy and time. RESULTS eVisit: www.evisit.pfizer.com Quillivant XR: www.quillivantxr.com Integrated Health: www.pfizerintegratedhealth.com Current work includes large scale OTC brands such as Advil and Robitussin and several B2B sites.

THE GOAL Build a new website for GEPowerConversion.com which is a part of a bigger platform to eventually accommodate all of GE websites. CHALLENGES Build a flexible platform which could accommodate all of GE’s digital properties. Create a content management system with a workflow that fits into the internal GE process. Create a common look and feel across all GE properties with multi-lingual site flexibility. Built for version control and quality assurance to withstand rigorous GE performance tests. RESULTS A brand new website and a stable platform to build from.

THE GOAL Rebuild 75 major recording artist websites for entertainment giant Warner Music Group in six months on Drupal Gardens.

CHALLENGES Very constrained access to customize Drupal. A very strict set of development and timeline requirements designed with a whole other platform in mind.

RESULTS 75 sites launched on time to great fanfare.

THE GOAL Build a series of 11 local online sports destinations featuring constantly updating content, user interactivity, and third-party integration. CHALLENGES Creation of a single flexible platform that would work for all 11 markets. Creation of content hierarchy system. Tight schedule, with the launching of new networks and a Superbowl featuring two markets teams. Built with version-control and quality assurance techniques that ensured rapid delivery of new features on a weekly basis.

RESULTS A set of sites serving a wide audience and an average of 1.7 million requests per day from tens of thousands of unique visitors.

THE GOAL To create a repository of ebook and video assets for the largest publisher of professional and scholarly materials.

CHALLENGES Assist non-technical content stake holders in the organization and management of content. Create a new virtual classroom model that was engaging and encouraging of student to student and student to teacher communications. Ensure that the experience was responsive. Create a content management system and workflow that is non-technical user savvy.

RESULTS Wiley and Blink Reaction have created an entirely new business model, generating revenue through a virtual classroom.

OMNI WHAT?


OMNI CHANNEL MARKETING:

•  IT IS the practice of developing, distributing and supporting carefully coordinated messaging across one or more mediums or platforms in a manner that is mindful, contextual and dynamic.

•  IS NOT the same thing as multi channel or cross channel marketing.

•  IT IS a logical extension of these established methods.


mindful - each channel implementation must be planned and executed in awareness of every other contextual - a campaign that is smart enough to deliver an experience based on the consumer's context has much greater potential to resonate dynamic - a datastore that will continuously update based on user interactions

WHERE DOES IT HURT?


Strategic Goals

•  Marketing •  Campus Life •  Achievement

•  capital costs •  endowments •  programs •  scholarships •  recruitment •  enrollment •  faculty retention •  health & wellness •  academic excellence •  job placement •  alumni programming

HIGHER EDUCATION PAIN POINTS

MANY CHANNELS

NON-COMMUNICATIVE CAMPAIGNS

HURUMPH

Your Strategic Goal

TV

Radio Print

Campus Events

P.R.

Alumni

Social Mobile

Web

SO MANY PLACES TO SPEND SO MUCH MONEY

CREATING THE AUDIENCE

Campus Event

Alumni

Web

Social Mobile

Print Radio

Banners Facebook Ad

P.R.

TV

yourcampaign.org

DIGITAL ENGAGEMENT

yourcampaign.org

Web

Twitter

Facebook

Mobile

YouTube

Social Cam

Tumblr

Banners Facebook

Ad

DESIGNING


CREATE AN ECO SYSTEM

UNDERSTAND YOUR PERSONA

KNOW EVERYTHING ABOUT YOUR AUDIENCE

FISH WHERE THE FISH ARE SWIMMING

DON’T FORCE ANYTHING UNNATURAL

MOBILE EXTENDS BEYOND A RESPONSIVE SITE

CONNECT THE DOTS

BUILDING


OPEN SOURCE

•  LAMP STACKS READILY AVAILABLE •  LOW COST PROTOTYPING •  SERVICES FRIENDLY

ü  MINDFUL ü  CONTEXTUAL ü  DYNAMIC

•  ENTERPRISE SUPPORT

DRUPAL DRUPAL 7 NOW •  contributed services module •  highly adaptable data structure •  plays nice with third party services •  very ‘social’ •  single sign on when you need it DRUPAL 8 IN 2014 •  baked in services •  advanced in-line editing •  all of the above •  so much more

PROGRESSIVE PROFILING

•  Hubspot •  Marketo TUNED TO DRUPAL: Volacci.com - Automatr Marketing Automation

CONTENT & USABILITY PRINCIPLES

WHERE SUCCES BEGINS:

1.  CONTENT, CONTENT, CONTENT

2.  THINK CUSTOMER SATISFACTION

OTHER HIGHER ED RESOURCES: www.blinkreaction.com/higher-education http://go.acquia.com/blink-reaction.html


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www.acquia.com/resources/ebooks

Q&A – LETS HEAR FROM YOU blinkreaction.com

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