© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 1

Build a dynamic local community news resource on Twitter in one hour

Patrick KitanoManaging PrincipalDomus Consulting Group

© 2009 Domus Consulting Group. All rights reserved. Confidential and proprietary.page 2

Opportunity:

Your community wants local breaking news

Gone!

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Mission:

Provide your community with this news and spend less than 10 minutes per week maintaining it!

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First, create a Twitter feed based on your city or community name

Twitter.com/BreakingSFNews

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Next, automate your Twitter feed to broadcast local breaking news using local RSS news and blog feeds

Sports

News

Events

Arts

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So, let’s find the best RSS feeds in, say, Los Angeles.

Three sources of local news feeds are:

1.Mass media

2.Local blog sources

3.Search of local Los Angeles news sources

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Mass mediaAll online media sources have a page of RSS feeds - find it

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Mass mediaFind local interest feeds. Don’t use feeds that update continuously by the minute

Too prolific! Will drive your readers crazy…

Everybody likes restaurant reviews

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Local blog sources

Examiner.com and many local newspapers carry local blogs. They all have RSS feeds

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Google

There are a lot of independent local blogs - find them using search engines

Use Google Blogsearch to find blogs

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Here’s a good LA Restaurant blogger we’ll use as the example for adding local Twitter feeds Copy the RSS link

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Use Twitterfeed.com to aggregate RSS feeds for broadcast through your Twitter account

Sports columnist

Politics

Local news

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After logging into Twitterfeed.com, click “Create New Feed” button

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After authenticating your Twitter account in Step 1, input the target feed in Step 2

Paste link you copied and click “Create Feed”

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Add as many good local RSS feeds as you want

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After adding the RSS feeds, check your new Twitter account to confirm it’s averaging about 8-15 high quality tweets per day

Does the content have a personal, not

a “robotic” feel?

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Next, make your new Twitter account a compelling reference resource with local Twitter Lists This is what your

community wants!

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Your Twitter Lists aggregate the best Twitter feeds for events, sports and food, etc. in the city

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How do you find good Twitter feeds for your Lists?

Click “Find People”

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Search for your city, and find local Twitterers

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Add good Twitter feeds to the appropriate List

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Tip:

Find a good local Twitter List and add those Tweets to your Lists

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Within an hour, you should have developed a local Twitter resource that your community will follow

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Benefits:

Engaging your community builds your online presence in the community

Adding Twitterers to your Lists evokes good will

and recognition.

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Benefits:

Your community Twitter feed is automated and low maintenance!

Be sure to occasionally add your own local Tweets and add more Twitterers to your LIsts

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Tip:

Develop a Breaking News site* for your city to link to your local Twitter feed

http://BreakingSFNews.com

http://twitter.com/BreakingSFNews* Contact us for details

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Benefits:

Your community will thank you for spending one hour to develop this resource

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Resources:

Links to slideshows of other automated Community Engagement systems:

Posterous is the new blog

Breaking News Network

If you build a local breaking news Twitter site with this tutorial, let us know @pkitano and we’ll LIST it!

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Domus Consulting Group develops automated award winning social media systems that work

Domus Consulting Group

Patrick KitanoManaging Principalpat@domusconsultinggroup.com(415) 573-2481