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©©©© TTTThhhheeee CCCCrrrreeeeaaaattttiiiivvvveeee PPPPrrrroooobbbblllleeeemmmm SSSSoooollllvvvviiiinnnngggg GGGGrrrroooouuuupppp ,,,, IIIInnnncccc....,,,, 2222000000003333....

HHHHIIIISSSSTTTTOOOORRRRYYYY OOOOFFFF CCCCPPPPSSSS TTTTIIIITTTTLLLLEEEE SSSSLLLLIIIIDDDDEEEEHHHHIIIISSSSTTTTOOOORRRRYYYY OOOOFFFF CCCCPPPPSSSS TTTTIIIITTTTLLLLEEEE SSSSLLLLIIIIDDDDEEEE

BBBBUUUUIIIILLLLDDDDIIIINNNNGGGG UUUUPPPPOOOONNNN OOOOUUUURRRR PPPPAAAASSSSTTTT TTTTOOOOCCCCRRRREEEEAAAATTTTEEEE OOOOUUUURRRR FFFFUUUUTTTTUUUURRRREEEE


BBBBUUUUFFFFFFFFAAAALLLLOOOO:::: AAAA CCCCEEEENNNNTTTTEEEERRRR FFFFOOOORRRR CCCCRRRREEEEAAAATTTTIIIIVVVVIIIITTTTYYYYBBBBUUUUFFFFFFFFAAAALLLLOOOO:::: AAAA CCCCEEEENNNNTTTTEEEERRRR FFFFOOOORRRR CCCCRRRREEEEAAAATTTTIIIIVVVVIIIITTTTYYYY

AAAAlllleeeexxxx FFFF.... OOOOssssbbbboooorrrrnnnn,,,, FFFFoooouuuunnnnddddeeeerrrr:::: CCCCrrrreeeeaaaattttiiiivvvveeee EEEEdddduuuuccccaaaattttiiiioooonnnn FFFFoooouuuunnnnddddaaaattttiiiioooonnnn


11119999555533331111999955553333

TTTThhhhiiiissss pppprrrreeeesssseeeennnnttttaaaattttiiiioooonnnn hhhhiiiigggghhhhlllliiiigggghhhhttttssss tttthhhheeeeddddeeeevvvveeeellllooooppppmmmmeeeennnnttttaaaallll hhhhiiiissssttttoooorrrryyyy ooooffff oooouuuurrrr

aaaapppppppprrrrooooaaaacccchhhh ttttoooo CCCCrrrreeeeaaaattttiiiivvvveeee PPPPrrrroooobbbblllleeeemmmmSSSSoooollllvvvviiiinnnngggg.... WWWWeeee wwwwiiiillllllll ddddeeeessssccccrrrriiiibbbbeeee tttthhhheeee hhhhiiiissssttttoooorrrryyyy

bbbbyyyy uuuussssiiiinnnngggg tttthhhheeee ffffaaaammmmiiiilllliiiiaaaarrrr nnnnoooottttaaaattttiiiioooonnnn ooooffffccccoooommmmppppuuuutttteeeerrrr ssssooooffffttttwwwwaaaarrrreeee ssssiiiinnnncccceeee,,,, iiiinnnn mmmmaaaannnnyyyy

wwwwaaaayyyyssss,,,, CCCCPPPPSSSS iiiissss ““““ssssooooffffttttwwwwaaaarrrreeee ffffoooorrrr tttthhhheeee mmmmiiiinnnndddd....””””


11119999555533331111999955553333

CCCCPPPPSSSS vvvveeeerrrrssssiiiioooonnnn 1111....0000

MMMMaaaakkkkiiiinnnngggg tttthhhheeee CCCCrrrreeeeaaaattttiiiivvvveeee PPPPrrrroooocccceeeessssssssEEEExxxxpppplllliiiicccciiiitttt aaaannnndddd DDDDeeeelllliiiibbbbeeeerrrraaaatttteeee

AAAAlllleeeexxxx OOOOssssbbbboooorrrrnnnn,,,, ffffoooouuuunnnnddddiiiinnnngggg ppppaaaarrrrttttnnnneeeerrrr ooooffff BBBBaaaatttttttteeeennnn,,,, BBBBaaaarrrrttttoooonnnn,,,,DDDDuuuurrrrssssttttiiiinnnneeee &&&& OOOOssssbbbboooorrrrnnnn,,,, ddddeeeevvvveeeellllooooppppssss tttthhhheeee ffffiiiirrrrsssstttt vvvveeeerrrrssssiiiioooonnnn ooooffffCCCCrrrreeeeaaaattttiiiivvvveeee PPPPrrrroooobbbblllleeeemmmm SSSSoooollllvvvviiiinnnngggg.... HHHHeeee aaaallllssssoooo ffffoooouuuunnnnddddssss tttthhhheeeeCCCCrrrreeeeaaaattttiiiivvvveeee EEEEdddduuuuccccaaaattttiiiioooonnnn FFFFoooouuuunnnnddddaaaattttiiiioooonnnn aaaannnndddd sssshhhhaaaarrrreeeessss aaaa

vvvviiiissssiiiioooonnnn ffffoooorrrr aaaannnn aaaaccccaaaaddddeeeemmmmiiiicccc pppprrrrooooggggrrrraaaammmm


AAAAPPPPPPPPLLLLIIIIEEEEDDDD IIIIMMMMAAAAGGGGIIIINNNNAAAATTTTIIIIOOOONNNN WWWW////OOOOSSSSBBBBOOOORRRRNNNNAAAAPPPPPPPPLLLLIIIIEEEEDDDD IIIIMMMMAAAAGGGGIIIINNNNAAAATTTTIIIIOOOONNNN WWWW////OOOOSSSSBBBBOOOORRRRNNNN


OOOOSSSSBBBBOOOORRRRNNNN’’’’SSSS PPPPOOOOPPPPUUUULLLLAAAARRRR BBBBOOOOOOOOKKKKOOOOSSSSBBBBOOOORRRRNNNN’’’’SSSS PPPPOOOOPPPPUUUULLLLAAAARRRR BBBBOOOOOOOOKKKK


OOOOSSSSBBBBOOOORRRRNNNN’’’’SSSS SSSSEEEEVVVVEEEENNNN----SSSSTTTTEEEEPPPP CCCCPPPPSSSS PPPPRRRROOOOCCCCEEEESSSSSSSS ((((vvvv1111....0000))))OOOOSSSSBBBBOOOORRRRNNNN’’’’SSSS SSSSEEEEVVVVEEEENNNN----SSSSTTTTEEEEPPPP CCCCPPPPSSSS PPPPRRRROOOOCCCCEEEESSSSSSSS ((((vvvv1111....0000))))

SSSSoooouuuurrrrcccceeee:::: OOOOssssbbbboooorrrrnnnn’’’’ssss AAAApppppppplllliiiieeeedddd IIIImmmmaaaaggggiiiinnnnaaaattttiiiioooonnnn ---- FFFFiiiirrrrsssstttt eeeeddddiiiittttiiiioooonnnn,,,, 1111999955553333

1111.... OOOOrrrriiiieeeennnnttttaaaattttiiiioooonnnn:::: PPPPooooiiiinnnnttttiiiinnnngggg uuuupppp tttthhhheeee pppprrrroooobbbblllleeeemmmm

2222.... PPPPrrrreeeeppppaaaarrrraaaattttiiiioooonnnn:::: GGGGaaaatttthhhheeeerrrriiiinnnngggg ppppeeeerrrrttttiiiinnnneeeennnntttt ddddaaaattttaaaa

3333.... AAAAnnnnaaaallllyyyyssssiiiissss:::: BBBBrrrreeeeaaaakkkkiiiinnnngggg ddddoooowwwwnnnn tttthhhheeee rrrreeeelllleeeevvvvaaaannnntttt mmmmaaaatttteeeerrrriiiiaaaallll

5555.... IIIInnnnccccuuuubbbbaaaattttiiiioooonnnn:::: LLLLeeeettttttttiiiinnnngggg uuuupppp ttttoooo iiiinnnnvvvviiiitttteeee iiiilllllllluuuummmmiiiinnnnaaaattttiiiioooonnnn

6666.... SSSSyyyynnnntttthhhheeeessssiiiissss:::: PPPPuuuuttttttttiiiinnnngggg tttthhhheeee ppppiiiieeeecccceeeessss ttttooooggggeeeetttthhhheeeerrrr

7777.... VVVVeeeerrrriiiiffffiiiiccccaaaattttiiiioooonnnn:::: JJJJuuuuddddggggiiiinnnngggg tttthhhheeee rrrreeeessssuuuullllttttaaaannnntttt iiiiddddeeeeaaaassss

4444.... HHHHyyyyppppooootttthhhheeeessssiiiissss:::: PPPPiiiilllliiiinnnngggg uuuupppp aaaalllltttteeeerrrrnnnnaaaattttiiiivvvveeeessss bbbbyyyy wwwwaaaayyyy ooooffff iiiiddddeeeeaaaassss


OOOOSSSSBBBBOOOORRRRNNNN’’’’SSSS TTTTHHHHRRRREEEEEEEE----SSSSTTTTAAAAGGGGEEEE CCCCPPPPSSSS PPPPRRRROOOOCCCCEEEESSSSSSSS ((((vvvv1111....1111))))OOOOSSSSBBBBOOOORRRRNNNN’’’’SSSS TTTTHHHHRRRREEEEEEEE----SSSSTTTTAAAAGGGGEEEE CCCCPPPPSSSS PPPPRRRROOOOCCCCEEEESSSSSSSS ((((vvvv1111....1111))))

SSSSoooouuuurrrrcccceeee:::: OOOOssssbbbboooorrrrnnnn’’’’ssss AAAApppppppplllliiiieeeedddd IIIImmmmaaaaggggiiiinnnnaaaattttiiiioooonnnn ---- TTTThhhhiiiirrrrdddd RRRReeeevvvviiiisssseeeedddd EEEEddddiiiittttiiiioooonnnn,,,, 1111999966663333

1111.... FFFFaaaacccctttt----FFFFiiiinnnnddddiiiinnnngggg:::: PPPPrrrroooobbbblllleeeemmmm DDDDeeeeffffiiiinnnniiiittttiiiioooonnnn ((((ppppiiiicccckkkkiiiinnnngggg oooouuuutttt aaaannnndddd ppppooooiiiinnnnttttiiiinnnngggg uuuupppp tttthhhheeee pppprrrroooobbbblllleeeemmmm)))) aaaannnndddd PPPPrrrreeeeppppaaaarrrraaaattttiiiioooonnnn ((((ggggaaaatttthhhheeeerrrriiiinnnngggg aaaannnndddd aaaannnnaaaallllyyyyzzzziiiinnnngggg tttthhhheeee ppppeeeerrrrttttiiiinnnneeeennnntttt ddddaaaattttaaaa))))

2222.... IIIIddddeeeeaaaa----FFFFiiiinnnnddddiiiinnnngggg:::: IIIIddddeeeeaaaa PPPPrrrroooodddduuuuccccttttiiiioooonnnn ((((tttthhhhiiiinnnnkkkkiiiinnnngggg uuuupppp tttteeeennnnttttaaaattttiiiivvvveeee iiiiddddeeeeaaaassss)))) aaaannnndddd IIIIddddeeeeaaaa DDDDeeeevvvveeeellllooooppppmmmmeeeennnntttt ((((sssseeeelllleeeeccccttttiiiinnnngggg,,,, rrrreeeepppprrrroooocccceeeessssssssiiiinnnngggg,,,, mmmmooooddddiiiiffffyyyyiiiinnnngggg,,,, aaaannnndddd ccccoooommmmbbbbiiiinnnniiiinnnngggg))))

3333.... SSSSoooolllluuuuttttiiiioooonnnn----FFFFiiiinnnnddddiiiinnnngggg:::: EEEEvvvvaaaalllluuuuaaaattttiiiioooonnnn ((((vvvveeeerrrriiiiffffyyyyiiiinnnngggg tttteeeennnnttttaaaattttiiiivvvveeee ssssoooolllluuuuttttiiiioooonnnnssss)))) aaaannnndddd AAAAddddooooppppttttiiiioooonnnn ((((ddddeeeecccciiiiddddiiiinnnngggg oooonnnn aaaannnndddd iiiimmmmpppplllleeeemmmmeeeennnnttttiiiinnnngggg tttthhhheeee ffffiiiinnnnaaaallll ssssoooolllluuuuttttiiiioooonnnn))))


11119999555533331111999955553333


PPPPrrrreeeeppppaaaarrrriiiinnnngggg CCCCPPPPSSSS ffffoooorrrr aaaannnnIIIInnnnssssttttrrrruuuuccccttttiiiioooonnnnaaaallll PPPPrrrrooooggggrrrraaaammmm

SSSSiiiidddd PPPPaaaarrrrnnnneeeessss aaaaddddaaaappppttttssss OOOOssssbbbboooorrrrnnnn’’’’ssss CCCCPPPPSSSS ttttoooo pppprrrreeeeppppaaaarrrreeeeiiiinnnnssssttttrrrruuuuccccttttiiiioooonnnnaaaallll pppprrrrooooggggrrrraaaammmmssss ffffoooorrrr tttthhhheeee AAAAnnnnnnnnuuuuaaaallll

CCCCrrrreeeeaaaattttiiiivvvveeee PPPPrrrroooobbbblllleeeemmmm SSSSoooollllvvvviiiinnnngggg IIIInnnnssssttttiiiittttuuuutttteeeessss aaaannnndddduuuunnnnddddeeeerrrrggggrrrraaaadddduuuuaaaatttteeee ccccoooouuuurrrrsssseeeessss


CCCCRRRREEEEAAAATTTTIIIIVVVVEEEE BBBBEEEEHHHHAAAAVVVVIIIIOOOORRRR GGGGUUUUIIIIDDDDEEEEBBBBOOOOOOOOKKKK PPPPIIIICCCCTTTTUUUURRRREEEECCCCRRRREEEEAAAATTTTIIIIVVVVEEEE BBBBEEEEHHHHAAAAVVVVIIIIOOOORRRR GGGGUUUUIIIIDDDDEEEEBBBBOOOOOOOOKKKK PPPPIIIICCCCTTTTUUUURRRREEEE


OOOOSSSSBBBBOOOORRRRNNNN----PPPPAAAARRRRNNNNEEEESSSS FFFFIIIIVVVVEEEE----SSSSTTTTAAAAGGGGEEEE CCCCPPPPSSSS PPPPRRRROOOOCCCCEEEESSSSSSSS ((((vvvv2222....0000))))OOOOSSSSBBBBOOOORRRRNNNN----PPPPAAAARRRRNNNNEEEESSSS FFFFIIIIVVVVEEEE----SSSSTTTTAAAAGGGGEEEE CCCCPPPPSSSS PPPPRRRROOOOCCCCEEEESSSSSSSS ((((vvvv2222....0000))))

SSSSoooouuuurrrrcccceeee:::: PPPPaaaarrrrnnnneeeessss,,,, 1111999966667777

FFFFaaaacccctttt----FFFFiiiinnnnddddiiiinnnngggg:::: DDDDiiiissssccccoooovvvveeeerrrriiiinnnngggg rrrreeeelllleeeevvvvaaaannnntttt ffffaaaaccccttttssss

PPPPrrrroooobbbblllleeeemmmm----FFFFiiiinnnnddddiiiinnnngggg:::: DDDDeeeetttteeeerrrrmmmmiiiinnnniiiinnnngggg tttthhhheeee rrrreeeeaaaallll pppprrrroooobbbblllleeeemmmm

IIIIddddeeeeaaaa----FFFFiiiinnnnddddiiiinnnngggg:::: GGGGeeeennnneeeerrrraaaattttiiiinnnngggg ooooppppttttiiiioooonnnnssss

SSSSoooolllluuuuttttiiiioooonnnn----FFFFiiiinnnnddddiiiinnnngggg:::: EEEEvvvvaaaalllluuuuaaaattttiiiinnnngggg iiiiddddeeeeaaaassss wwwwiiiitttthhhh ccccrrrriiiitttteeeerrrriiiiaaaa

AAAAcccccccceeeeppppttttaaaannnncccceeee----FFFFiiiinnnnddddiiiinnnngggg:::: PPPPrrrreeeeppppaaaarrrriiiinnnngggg ttttoooo ppppuuuutttt aaaannnn iiiiddddeeeeaaaa iiiinnnnttttoooo eeeeffffffffeeeecccctttt


PPPPAAAARRRRNNNNEEEESSSS’’’’ SSSSPPPPIIIIRRRRAAAALLLL CCCCPPPPSSSS MMMMOOOODDDDEEEELLLL ((((vvvv2222....1111))))PPPPAAAARRRRNNNNEEEESSSS’’’’ SSSSPPPPIIIIRRRRAAAALLLL CCCCPPPPSSSS MMMMOOOODDDDEEEELLLL ((((vvvv2222....1111))))

MESSMMMMEEEESSSSSSSS

NNNNEEEEWWWWCCCCHHHHAAAALLLLLLLLEEEENNNNGGGGEEEESSSS



GGGGUUUUIIIIDDDDEEEE TTTTOOOO CCCCRRRREEEEAAAATTTTIIIIVVVVEEEE AAAACCCCTTTTIIIIOOOONNNN WWWW////NNNNOOOOLLLLLLLLEEEERRRR &&&& PPPPAAAARRRRNNNNEEEESSSSGGGGUUUUIIIIDDDDEEEE TTTTOOOO CCCCRRRREEEEAAAATTTTIIIIVVVVEEEE AAAACCCCTTTTIIIIOOOONNNN WWWW////NNNNOOOOLLLLLLLLEEEERRRR &&&& PPPPAAAARRRRNNNNEEEESSSS

SSSSiiiiddddnnnneeeeyyyy JJJJ.... PPPPaaaarrrrnnnneeeessss

RRRRuuuutttthhhh BBBB.... NNNNoooolllllllleeeerrrr


OOOOSSSSBBBBOOOORRRRNNNN----PPPPAAAARRRRNNNNEEEESSSSFFFFIIIIVVVVEEEE----SSSSTTTTAAAAGGGGEEEE CCCCPPPPSSSS MMMMOOOODDDDEEEELLLL ((((vvvv2222....2222))))

OOOOSSSSBBBBOOOORRRRNNNN----PPPPAAAARRRRNNNNEEEESSSSFFFFIIIIVVVVEEEE----SSSSTTTTAAAAGGGGEEEE CCCCPPPPSSSS MMMMOOOODDDDEEEELLLL ((((vvvv2222....2222))))

PROBLEM

SENSITIVITY

ETC

ACTI

ON

MESS

OR

OBJECTIVE

PLANNEW

CHALLENGES

F-F P-F I-F S-F A-F

SSSSoooouuuurrrrcccceeee:::: NNNNoooolllllllleeeerrrr,,,, PPPPaaaarrrrnnnneeeessss,,,, &&&& BBBBiiiioooonnnnddddiiii,,,, 1111999977776666


HHHHAAAANNNNDDDDBBBBOOOOOOOOKKKK OOOOFFFF CCCCRRRREEEEAAAATTTTIIIIVVVVEEEE LLLLEEEEAAAARRRRNNNNIIIINNNNGGGGHHHHAAAANNNNDDDDBBBBOOOOOOOOKKKK OOOOFFFF CCCCRRRREEEEAAAATTTTIIIIVVVVEEEE LLLLEEEEAAAARRRRNNNNIIIINNNNGGGG

SSSSccccooootttttttt GGGG.... IIIIssssaaaakkkksssseeeennnnDDDDoooonnnnaaaalllldddd JJJJ.... TTTTrrrreeeeffffffffiiiinnnnggggeeeerrrr RRRRooooggggeeeerrrr LLLL.... FFFFiiiirrrreeeesssstttteeeeiiiinnnn


CCCCRRRREEEEAAAATTTTIIIIVVVVEEEE PPPPRRRROOOOBBBBLLLLEEEEMMMM SSSSOOOOLLLLVVVVIIIINNNNGGGG ((((vvvv2222....3333))))CCCCRRRREEEEAAAATTTTIIIIVVVVEEEE PPPPRRRROOOOBBBBLLLLEEEEMMMM SSSSOOOOLLLLVVVVIIIINNNNGGGG ((((vvvv2222....3333))))

AAAA ssssiiiittttuuuuaaaattttiiiioooonnnn tttthhhhaaaatttt wwwweeee rrrreeeeccccooooggggnnnniiiizzzzeeee tttthhhhaaaatttt wwwweeee wwwwaaaannnntttt ttttoooo ddddoooo ssssoooommmmeeeetttthhhhiiiinnnngggg aaaabbbboooouuuutttt

AAAA ssssiiiittttuuuuaaaattttiiiioooonnnn iiiissss llllooooooookkkkeeeedddd aaaatttt ffffrrrroooommmm aaaallllllll aaaannnngggglllleeeessss………… AAAAllllllll ddddaaaattttaaaa ppppoooossssssssiiiibbbblllleeee ccccoooolllllllleeeecccctttteeeedddd…………GGGGaaaatttthhhheeeerrrriiiinnnngggg aaaannnndddd aaaannnnaaaallllyyyyzzzziiiinnnngggg ddddaaaattttaaaa iiiinnnn pppprrrreeeeppppaaaarrrraaaattttiiiioooonnnn ffffoooorrrr ddddeeeeffffiiiinnnniiiinnnngggg tttthhhheeee pppprrrroooobbbblllleeeemmmm

SSSSttttaaaatttteeee iiiinnnn mmmmaaaannnnyyyy wwwwaaaayyyyssss wwwwhhhhaaaatttt tttthhhheeee pppprrrroooobbbblllleeeemmmm mmmmiiiigggghhhhtttt bbbbeeee………… ttttoooo ffffoooorrrrmmmmuuuullllaaaatttteeee aaaa wwwwoooorrrrkkkkiiiinnnnggggddddeeeeffffiiiinnnniiiittttiiiioooonnnn ooooffff tttthhhheeee cccchhhhaaaalllllllleeeennnnggggeeee………… AAAAnnnnaaaallllyyyyzzzziiiinnnngggg pppprrrroooobbbblllleeeemmmmaaaattttiiiicccc aaaarrrreeeeaaaassss iiiinnnn oooorrrrddddeeeerrrr ttttoooo ppppiiiicccckkkkoooouuuutttt aaaannnndddd ppppooooiiiinnnntttt uuuupppp tttthhhheeee pppprrrroooobbbblllleeeemmmm ttttoooo bbbbeeee aaaattttttttaaaacccckkkkeeeedddd....

BBBBrrrraaaaiiiinnnnssssttttoooorrrrmmmm ffffoooorrrr iiiiddddeeeeaaaassss………… DDDDeeeeffffeeeerrrrmmmmeeeennnntttt ooooffff jjjjuuuuddddggggmmmmeeeennnntttt,,,, sssseeeeaaaarrrrcccchhhh ffffoooorrrr qqqquuuuaaaannnnttttiiiittttyyyy………… IIIIddddeeeeaaaapppprrrroooodddduuuuccccttttiiiioooonnnn ---- tttthhhhiiiinnnnkkkkiiiinnnngggg uuuupppp,,,, pppprrrroooocccceeeessssssssiiiinnnngggg,,,, aaaannnndddd ddddeeeevvvveeeellllooooppppiiiinnnngggg nnnnuuuummmmeeeerrrroooouuuussss ppppoooossssssssiiiibbbblllleeeelllleeeeaaaaddddssss ttttoooo ssssoooolllluuuuttttiiiioooonnnn....

CCCChhhhoooooooosssseeee ffffrrrroooommmm iiiiddddeeeeaaaassss aaaa ffffeeeewwww ooooffff tttthhhheeee oooonnnneeeessss wwwweeee eeeessssppppeeeecccciiiiaaaallllllllyyyy lllliiiikkkkeeee aaaannnndddd wwwweeeeiiiigggghhhhtttthhhheeeemmmm aaaaggggaaaaiiiinnnnsssstttt ssssoooommmmeeee eeeevvvvaaaalllluuuuaaaattttiiiivvvveeee ssssttttaaaannnnddddaaaarrrrddddssss………… EEEEvvvvaaaalllluuuuaaaattttiiiinnnngggg ppppooootttteeeennnnttttiiiiaaaallll ssssoooolllluuuuttttiiiioooonnnnssssaaaaggggaaaaiiiinnnnsssstttt ddddeeeeffffiiiinnnneeeedddd ccccrrrriiiitttteeeerrrriiiiaaaa....

DDDDeeeevvvviiiisssseeee aaaa ppppllllaaaannnn ooooffff aaaaccccttttiiiioooonnnn bbbbyyyy aaaannnnttttiiiicccciiiippppaaaattttiiiinnnngggg aaaannnnyyyy nnnneeeeeeeedddd ttttoooo mmmmooooddddiiiiffffyyyy oooouuuurrrr cccchhhhoooosssseeeennnniiiiddddeeeeaaaa((((ssss)))) ttttoooo pppprrrroooovvvviiiiddddeeee tttthhhheeee bbbbeeeesssstttt aaaannnndddd mmmmoooosssstttt aaaacccccccceeeeppppttttaaaabbbblllleeee ssssoooolllluuuuttttiiiioooonnnn………… AAAAddddooooppppttttiiiioooonnnn ----ddddeeeevvvveeeellllooooppppiiiinnnngggg aaaa ppppllllaaaannnn ooooffff aaaaccccttttiiiioooonnnn aaaannnndddd iiiimmmmpppplllleeeemmmmeeeennnnttttiiiinnnngggg tttthhhheeee cccchhhhoooosssseeeennnn ssssoooolllluuuuttttiiiioooonnnn....

FFFFAAAACCCCTTTTFFFFIIIINNNNDDDDIIIINNNNGGGG

PPPPRRRROOOOBBBBLLLLEEEEMMMMFFFFIIIINNNNDDDDIIIINNNNGGGG

IIIIDDDDEEEEAAAAFFFFIIIINNNNDDDDIIIINNNNGGGG

AAAACCCCCCCCEEEEPPPPTTTTAAAANNNNCCCCEEEEFFFFIIIINNNNDDDDIIIINNNNGGGG

SSSSOOOOLLLLUUUUTTTTIIIIOOOONNNNFFFFIIIINNNNDDDDIIIINNNNGGGG

MMMMeeeessssssss oooorrrr OOOObbbbjjjjeeeeccccttttiiiivvvveeee

AAAAccccttttiiiioooonnnn

PPPPllllaaaannnn

NNNNeeeewwww CCCChhhhaaaalllllllleeeennnnggggeeeessss

PPPPrrrroooobbbblllleeeemmmm SSSSeeeennnnssssiiiittttiiiivvvviiiittttyyyy

SSSSoooouuuurrrrcccceeee:::: TTTTrrrreeeeffffffffiiiinnnnggggeeeerrrr,,,, IIIIssssaaaakkkksssseeeennnn,,,, FFFFiiiirrrreeeessssttttiiiieeeennnn,,,, 1111999988882222


VVVVIIIISSSSIIIIOOOONNNNIIIINNNNGGGG ---- PPPPAAAARRRRNNNNEEEESSSSVVVVIIIISSSSIIIIOOOONNNNIIIINNNNGGGG ---- PPPPAAAARRRRNNNNEEEESSSS


VVVVIIIISSSSIIIIOOOONNNNIIIIZZZZIIIINNNNGGGG MMMMOOOODDDDEEEELLLL ((((vvvv2222....4444))))VVVVIIIISSSSIIIIOOOONNNNIIIIZZZZIIIINNNNGGGG MMMMOOOODDDDEEEELLLL ((((vvvv2222....4444))))

DDDDEEEESSSSIIIIRRRREEEESSSS

FFFF....FFFF....

IIII....FFFF....SSSS....FFFF....AAAA....FFFF....

PPPP....FFFF....

FFFF....FFFF....

IIII....FFFF....


SSSS....FFFF....AAAA....FFFF....

PPPP....FFFF....

FFFF....FFFF....

PPPP....FFFF....

VVVVIIIISSSSIIIIOOOONNNNIIIIZZZZIIIINNNNGGGG




11119999555533331111999955553333


LLLLiiiinnnnkkkkiiiinnnngggg PPPPeeeerrrrssssoooonnnn ttttoooo PPPPrrrroooocccceeeessssssss

IIIIssssaaaakkkksssseeeennnn aaaannnndddd TTTTrrrreeeeffffffffiiiinnnnggggeeeerrrr ddddeeeelllliiiibbbbeeeerrrraaaatttteeeellllyyyy lllliiiinnnnkkkkppppeeeerrrrssssoooonnnnaaaallll oooorrrriiiieeeennnnttttaaaattttiiiioooonnnn aaaannnndddd ssssiiiittttuuuuaaaattttiiiioooonnnnaaaallll oooouuuuttttllllooooooookkkkoooonnnnttttoooo tttthhhheeee ffffrrrroooonnnntttt----eeeennnndddd ooooffff CCCCPPPPSSSS bbbbyyyy aaaaddddddddiiiinnnngggg aaaa ssssiiiixxxxtttthhhh

ssssttttaaaaggggeeee ccccaaaalllllllleeeedddd MMMMeeeessssssss----FFFFiiiinnnnddddiiiinnnngggg


CCCCPPPPSSSS:::: TTTTHHHHEEEE BBBBAAAASSSSIIIICCCC CCCCOOOOUUUURRRRSSSSEEEE WWWW////SSSSGGGGIIII &&&& DDDDJJJJTTTTCCCCPPPPSSSS:::: TTTTHHHHEEEE BBBBAAAASSSSIIIICCCC CCCCOOOOUUUURRRRSSSSEEEE WWWW////SSSSGGGGIIII &&&& DDDDJJJJTTTT

SSSSccccooootttttttt GGGG.... IIIIssssaaaakkkksssseeeennnn

DDDDoooonnnnaaaalllldddd JJJJ.... TTTTrrrreeeeffffffffiiiinnnnggggeeeerrrr


CCCCRRRREEEEAAAATTTTIIIIVVVVEEEE PPPPRRRROOOOBBBBLLLLEEEEMMMM SSSSOOOOLLLLVVVVIIIINNNNGGGG ((((vvvv3333....0000))))CCCCRRRREEEEAAAATTTTIIIIVVVVEEEE PPPPRRRROOOOBBBBLLLLEEEEMMMM SSSSOOOOLLLLVVVVIIIINNNNGGGG ((((vvvv3333....0000))))

DDDDiiiivvvveeeerrrrggggeeeennnntttt PPPPhhhhaaaasssseeee

DDDDAAAATTTTAAAAFFFFIIIINNNNDDDDIIIINNNNGGGG

PPPPRRRROOOOBBBBLLLLEEEEMMMMFFFFIIIINNNNDDDDIIIINNNNGGGG

IIIIDDDDEEEEAAAAFFFFIIIINNNNDDDDIIIINNNNGGGG

AAAACCCCCCCCEEEEPPPPTTTTAAAANNNNCCCCEEEEFFFFIIIINNNNDDDDIIIINNNNGGGG

SSSSOOOOLLLLUUUUTTTTIIIIOOOONNNNFFFFIIIINNNNDDDDIIIINNNNGGGG

PPPPrrrroooobbbblllleeeemmmm SSSSeeeennnnssssiiiittttiiiivvvviiiittttyyyy

NNNNeeeewwww CCCChhhhaaaalllllllleeeennnnggggeeeessss

MMMMEEEESSSSSSSSFFFFIIIINNNNDDDDIIIINNNNGGGG

CCCCoooonnnnvvvveeeerrrrggggeeeennnntttt PPPPhhhhaaaasssseeee

CCCChhhhaaaalllllllleeeennnnggggeeee iiiissss aaaacccccccceeeepppptttteeeedddd aaaannnndddd ssssyyyysssstttteeeemmmmaaaattttiiiicccc eeeeffffffffoooorrrrttttssssuuuunnnnddddeeeerrrrttttaaaakkkkeeeennnn ttttoooo rrrreeeessssppppoooonnnndddd ttttoooo iiiitttt....

EEEExxxxppppeeeerrrriiiieeeennnncccceeeessss,,,, rrrroooolllleeeessss aaaannnndddd ssssiiiittttuuuuaaaattttiiiioooonnnnssss aaaarrrreeee sssseeeeaaaarrrrcccchhhheeeeddddffffoooorrrr mmmmeeeesssssssseeeessss………… OOOOppppeeeennnnnnnneeeessssssss ttttoooo eeeexxxxppppeeeerrrriiiieeeennnncccceeee;;;; eeeexxxxpppplllloooorrrriiiinnnnggggooooppppppppoooorrrrttttuuuunnnniiiittttiiiieeeessss....

MMMMoooosssstttt iiiimmmmppppoooorrrrttttaaaannnntttt ddddaaaattttaaaa aaaarrrreeee iiiiddddeeeennnnttttiiiiffffiiiieeeedddd aaaannnndddd aaaannnnaaaallllyyyyzzzzeeeedddd....DDDDaaaattttaaaa aaaarrrreeee ggggaaaatttthhhheeeerrrreeeedddd;;;; tttthhhheeee ssssiiiittttuuuuaaaattttiiiioooonnnn iiiissss eeeexxxxaaaammmmiiiinnnneeeeddddffffrrrroooommmm mmmmaaaannnnyyyy ddddiiiiffffffffeeeerrrreeeennnntttt vvvviiiieeeewwwwppppooooiiiinnnnttttssss;;;; iiiinnnnffffoooorrrrmmmmaaaattttiiiioooonnnn,,,,iiiimmmmpppprrrreeeessssssssiiiioooonnnnssss,,,, ffffeeeeeeeelllliiiinnnnggggssss,,,, eeeettttcccc.... aaaarrrreeee ccccoooolllllllleeeecccctttteeeedddd....

AAAA wwwwoooorrrrkkkkiiiinnnngggg pppprrrroooobbbblllleeeemmmm ssssttttaaaatttteeeemmmmeeeennnntttt iiiissss cccchhhhoooosssseeeennnn....MMMMaaaannnnyyyy ppppoooossssssssiiiibbbblllleeee ssssttttaaaatttteeeemmmmeeeennnnttttssss ooooffff pppprrrroooobbbblllleeeemmmmssss aaaannnndddd ssssuuuubbbbpppprrrroooobbbblllleeeemmmmssss aaaarrrreeee ggggeeeennnneeeerrrraaaatttteeeedddd....

IIIIddddeeeeaaaassss tttthhhhaaaatttt sssseeeeeeeemmmm mmmmoooosssstttt pppprrrroooommmmiiiissssiiiinnnngggg oooorrrr iiiinnnntttteeeerrrreeeessssttttiiiinnnngggg aaaarrrreeeesssseeeelllleeeecccctttteeeedddd....

MMMMaaaannnnyyyy aaaalllltttteeeerrrrnnnnaaaattttiiiivvvveeeessss aaaannnndddd ppppoooossssssssiiiibbbbiiiilllliiiittttiiiieeeessss ffffoooorrrr rrrreeeessssppppoooonnnnddddiiiinnnnggggttttoooo tttthhhheeee pppprrrroooobbbblllleeeemmmm ssssttttaaaatttteeeemmmmeeeennnntttt aaaarrrreeee ddddeeeevvvveeeellllooooppppeeeedddd aaaannnnddddlllliiiisssstttteeeedddd....

SSSSeeeevvvveeeerrrraaaallll iiiimmmmppppoooorrrrttttaaaannnntttt ccccrrrriiiitttteeeerrrriiiiaaaa aaaarrrreeee sssseeeelllleeeecccctttteeeedddd ttttooooeeeevvvvaaaalllluuuuaaaatttteeee iiiiddddeeeeaaaassss.... CCCCrrrriiiitttteeeerrrriiiiaaaa aaaarrrreeee uuuusssseeeedddd ttttoooo eeeevvvvaaaalllluuuuaaaatttteeee,,,,ssssttttrrrreeeennnnggggtttthhhheeeennnn,,,, aaaannnndddd rrrreeeeffffiiiinnnneeee iiiiddddeeeeaaaassss....

MMMMaaaannnnyyyy ppppoooossssssssiiiibbbblllleeee ccccrrrriiiitttteeeerrrriiiiaaaa aaaarrrreeee ffffoooorrrrmmmmuuuullllaaaatttteeeedddd ffffoooorrrrrrrreeeevvvviiiieeeewwwwiiiinnnngggg aaaannnndddd eeeevvvvaaaalllluuuuaaaattttiiiinnnngggg iiiiddddeeeeaaaassss....

MMMMoooosssstttt pppprrrroooommmmiiiissssiiiinnnngggg ssssoooolllluuuuttttiiiioooonnnnssss aaaarrrreeee ffffooooccccuuuusssseeeedddd aaaannnnddddpppprrrreeeeppppaaaarrrreeeedddd ffffoooorrrr aaaaccccttttiiiioooonnnn;;;; SSSSppppeeeecccciiiiffffiiiicccc ppppllllaaaannnnssss aaaarrrreeeeffffoooorrrrmmmmuuuullllaaaatttteeeedddd ttttoooo iiiimmmmpppplllleeeemmmmeeeennnntttt ssssoooolllluuuuttttiiiioooonnnn....

PPPPoooossssssssiiiibbbblllleeee ssssoooouuuurrrrcccceeeessss ooooffff aaaassssssssiiiissssttttaaaannnncccceeee aaaannnndddd rrrreeeessssiiiissssttttaaaannnncccceeee aaaarrrreeeeccccoooonnnnssssiiiiddddeeeerrrreeeedddd;;;; ppppooootttteeeennnnttttiiiiaaaallll iiiimmmmpppplllleeeemmmmeeeennnnttttaaaattttiiiioooonnnn sssstttteeeeppppssss aaaarrrreeeeiiiiddddeeeennnnttttiiiiffffiiiieeeedddd....

SSSSoooouuuurrrrcccceeee:::: IIIIssssaaaakkkksssseeeennnn,,,, TTTTrrrreeeeffffffffiiiinnnnggggeeeerrrr,,,, 1111999988885555


11119999555533331111999955553333


BBBBrrrreeeeaaaakkkkiiiinnnngggg UUUUpppp tttthhhheeee PPPPrrrroooocccceeeessssssss

BBBBaaaasssseeeedddd oooonnnn iiiimmmmppppaaaacccctttt ssssttttuuuuddddiiiieeeessss aaaannnndddd aaaa sssseeeerrrriiiieeeessss ooooffff aaaapppppppplllliiiieeeeddddeeeexxxxppppeeeerrrriiiieeeennnncccceeeessss,,,, IIIIssssaaaakkkksssseeeennnn aaaannnndddd TTTTrrrreeeeffffffffiiiinnnnggggeeeerrrr bbbbrrrreeeeaaaakkkk uuuupppp tttthhhheeee

ssssiiiixxxx ssssttttaaaaggggeeeessss iiiinnnnttttoooo tttthhhhrrrreeeeeeee mmmmaaaaiiiinnnn ccccoooommmmppppoooonnnneeeennnnttttssss


11119999555533331111999955553333RRRReeee----eeeexxxxaaaammmmiiiinnnniiiinnnngggg tttthhhheeee OOOOssssbbbboooorrrrnnnn----PPPPaaaarrrrnnnneeeessss

AAAApppppppprrrrooooaaaacccchhhh ttttoooo CCCCPPPPSSSS

IIIIssssaaaakkkksssseeeennnn,,,, DDDDoooorrrrvvvvaaaallll aaaannnndddd TTTTrrrreeeeffffffffiiiinnnnggggeeeerrrr ggggaaaaiiiinnnn ffffuuuurrrrtttthhhheeeerrrreeeexxxxppppeeeerrrriiiieeeennnncccceeee oooouuuuttttssssiiiiddddeeee tttthhhheeee aaaaccccaaaaddddeeeemmmmiiiicccc sssseeeettttttttiiiinnnngggg aaaannnnddddrrrreeeeaaaalllliiiizzzzeeee tttthhhhaaaatttt ffffuuuurrrrtttthhhheeeerrrr wwwwoooorrrrkkkk oooonnnn CCCCPPPPSSSS iiiissss nnnneeeecccceeeessssssssaaaarrrryyyy


MMMMAAAAJJJJOOOORRRR CCCCOOOONNNNTTTTRRRRIIIIBBBBUUUUTTTTIIIIOOOONNNNSSSS OOOOFFFFTTTTHHHHEEEE OOOOSSSSBBBBOOOORRRRNNNN----PPPPAAAARRRRNNNNEEEESSSS CCCCPPPPSSSS TTTTRRRRAAAADDDDIIIITTTTIIIIOOOONNNN

MMMMAAAAJJJJOOOORRRR CCCCOOOONNNNTTTTRRRRIIIIBBBBUUUUTTTTIIIIOOOONNNNSSSS OOOOFFFFTTTTHHHHEEEE OOOOSSSSBBBBOOOORRRRNNNN----PPPPAAAARRRRNNNNEEEESSSS CCCCPPPPSSSS TTTTRRRRAAAADDDDIIIITTTTIIIIOOOONNNN

•••• AAAA ddddeeeelllliiiibbbbeeeerrrraaaatttteeee pppprrrroooocccceeeessssssss wwwwaaaassss ddddeeeevvvveeeellllooooppppeeeedddd ffffoooorrrr nnnnuuuurrrrttttuuuurrrriiiinnnngggg ccccrrrreeeeaaaattttiiiivvvveeee bbbbeeeehhhhaaaavvvviiiioooorrrr....

•••• CCCCPPPPSSSS wwwwaaaassss tttteeeesssstttteeeedddd aaaannnndddd pppprrrroooovvvveeeennnn ttttoooo bbbbeeee eeeeffffffffeeeeccccttttiiiivvvveeee aaaannnndddd ppppoooowwwweeeerrrrffffuuuullll....

•••• AAAAnnnn aaaaccccaaaaddddeeeemmmmiiiiccccaaaallllllllyyyy----bbbbaaaasssseeeedddd iiiinnnnssssttttrrrruuuuccccttttiiiioooonnnnaaaallll pppprrrrooooggggrrrraaaammmm wwwwaaaassss eeeessssttttaaaabbbblllliiiisssshhhheeeedddd ttttoooo ccccoooonnnnttttiiiinnnnuuuuoooouuuussssllllyyyy iiiimmmmpppprrrroooovvvveeee CCCCPPPPSSSS....

•••• AAAA llllaaaarrrrggggeeee nnnneeeettttwwwwoooorrrrkkkk ooooffff iiiinnnnffffoooorrrrmmmmeeeedddd pppprrrrooooffffeeeessssssssiiiioooonnnnaaaallllssss wwwwhhhhoooo pppprrrraaaaccccttttiiiicccceeeedddd CCCCPPPPSSSS wwwwaaaassss ddddeeeevvvveeeellllooooppppeeeedddd tttthhhhrrrroooouuuugggghhhh CCCCPPPPSSSSIIII aaaannnndddd eeeexxxxtttteeeennnnssssiiiioooonnnn pppprrrrooooggggrrrraaaammmmssss....

•••• BBBBrrrrooooaaaadddd iiiinnnnvvvvoooollllvvvveeeemmmmeeeennnntttt ffffrrrroooommmm bbbbooootttthhhh rrrreeeesssseeeeaaaarrrrcccchhhheeeerrrrssss aaaannnndddd pppprrrraaaaccccttttiiiittttiiiioooonnnneeeerrrrssss....

•••• AAAA vvvvaaaarrrriiiieeeettttyyyy ooooffff ssssuuuuppppppppoooorrrrtttt mmmmaaaatttteeeerrrriiiiaaaallllssss aaaannnndddd rrrreeeessssoooouuuurrrrcccceeeessss wwwweeeerrrreeee ddddeeeevvvveeeellllooooppppeeeedddd aaaannnndddd mmmmaaaaddddeeee wwwwiiiiddddeeeellllyyyy aaaavvvvaaaaiiiillllaaaabbbblllleeee....


MMMMAAAAJJJJOOOORRRR CCCCHHHHAAAALLLLLLLLEEEENNNNGGGGEEEESSSS OOOOFFFFTTTTHHHHEEEE OOOOSSSSBBBBOOOORRRRNNNN----PPPPAAAARRRRNNNNEEEESSSS CCCCPPPPSSSS TTTTRRRRAAAADDDDIIIITTTTIIIIOOOONNNN

MMMMAAAAJJJJOOOORRRR CCCCHHHHAAAALLLLLLLLEEEENNNNGGGGEEEESSSS OOOOFFFFTTTTHHHHEEEE OOOOSSSSBBBBOOOORRRRNNNN----PPPPAAAARRRRNNNNEEEESSSS CCCCPPPPSSSS TTTTRRRRAAAADDDDIIIITTTTIIIIOOOONNNN

•••• SSSSeeeeeeeennnn aaaassss ddddiiiivvvveeeerrrrggggeeeennnnttttllllyyyy ffffooooccccuuuusssseeeedddd ---- ssssoooommmmeeeettttiiiimmmmeeeessss eeeevvvveeeennnn ccccoooonnnnffffuuuusssseeeedddd aaaassss bbbbeeeeiiiinnnngggg ssssyyyynnnnoooonnnnyyyymmmmoooouuuussss wwwwiiiitttthhhh bbbbrrrraaaaiiiinnnnssssttttoooorrrrmmmmiiiinnnngggg....

•••• SSSSeeeeeeeennnn aaaassss aaaa ppppaaaannnnaaaacccceeeeaaaa ---- ggggoooooooodddd ffffoooorrrr AAAALLLLLLLL pppprrrroooobbbblllleeeemmmmssss aaaannnndddd cccchhhhaaaalllllllleeeennnnggggeeeessss....

•••• SSSSoooommmmeeee sssseeeeeeeennnn aaaassss ““““nnnnaaaattttuuuurrrraaaallllllllyyyy bbbbeeeetttttttteeeerrrr ”””” aaaatttt uuuussssiiiinnnngggg aaaannnndddd aaaappppppppllllyyyyiiiinnnngggg CCCCPPPPSSSS....

•••• DDDDeeeessssppppiiiitttteeee aaaaddddmmmmoooonnnniiiittttiiiioooonnnnssss ttttoooo tttthhhheeee ccccoooonnnnttttrrrraaaarrrryyyy,,,, CCCCPPPPSSSS wwwwaaaassss ““““rrrruuuunnnn----tttthhhhrrrroooouuuugggghhhh”””” aaaassss aaaa ccccoooommmmpppplllleeeetttteeee lllliiiinnnneeeeaaaarrrr sssseeeeqqqquuuueeeennnncccceeee ooooffff ssssttttaaaaggggeeeessss....

•••• BBBBrrrrooooaaaadddd aaaapppppppplllliiiiccccaaaabbbbiiiilllliiiittttyyyy qqqquuuueeeessssttttiiiioooonnnneeeedddd ---- ““““WWWWeeee ddddoooonnnn’’’’tttt rrrreeeeaaaallllllllyyyy uuuusssseeee CCCCPPPPSSSS…………wwwweeee oooonnnnllllyyyy uuuusssseeee aaaa ffffeeeewwww ssssttttaaaaggggeeeessss oooorrrr ttttoooooooollllssss wwwwhhhheeeerrrreeee aaaannnndddd wwwwhhhheeeennnn nnnneeeeeeeeddddeeeedddd....””””

•••• SSSSttttiiiillllllll nnnneeeeeeeeddddeeeedddd ttttoooo bbbbeeeetttttttteeeerrrr uuuunnnnddddeeeerrrrssssttttaaaannnndddd wwwwhhhhaaaatttt wwwwoooorrrrkkkkeeeedddd ffffoooorrrr wwwwhhhhoooommmm uuuunnnnddddeeeerrrr wwwwhhhhaaaatttt cccciiiirrrrccccuuuummmmssssttttaaaannnncccceeeessss....


GGGGRRRRAAAAVVVVIIIITTTTYYYY FFFFEEEEEEEEDDDD VVVVIIIIEEEEWWWW OOOOFFFF CCCCPPPPSSSSGGGGRRRRAAAAVVVVIIIITTTTYYYY FFFFEEEEEEEEDDDD VVVVIIIIEEEEWWWW OOOOFFFF CCCCPPPPSSSS

®

®

®

®

®

®®®

® ®

®

® ®

®

DDDDRRRROOOOPPPPPPPPRRRROOOOBBBBLLLLEEEEMMMMSSSSIIIINNNNHHHHEEEERRRREEEE

RRRREEEECCCCEEEEIIIIVVVVEEEESSSSOOOOLLLLUUUUTTTTIIIIOOOONNNNSSSSHHHHEEEERRRREEEE


SSSSccccooootttttttt GGGG.... IIIIssssaaaakkkksssseeeennnn

DDDDoooonnnnaaaalllldddd JJJJ.... TTTTrrrreeeeffffffffiiiinnnnggggeeeerrrr


CCCCPPPPSSSS CCCCOOOOMMMMPPPPOOOONNNNEEEENNNNTTTTSSSS AAAANNNNDDDD SSSSTTTTAAAAGGGGEEEESSSS ((((vvvv4444....0000))))CCCCPPPPSSSS CCCCOOOOMMMMPPPPOOOONNNNEEEENNNNTTTTSSSS AAAANNNNDDDD SSSSTTTTAAAAGGGGEEEESSSS ((((vvvv4444....0000))))

Adapted from Treffinger, D. J., & Isaksen, S. G. (1992). Creative problem solving: An introduction.Sarasota, FL: Center for Creative Learning

Understanding the ProblemMess-

Finding

Data-Finding

Problem-Finding

Diverge

Converge

Seeking opportunities for problem solving.

Establishing a broad, general goal for problem solving.

Examining many details, looking at the mess from many viewpoints.Determining the most important data to guide problem development.

Considering many possible problem statements.Constructing or selecting a specific problem statement.

Generating IdeasIdea-

FindingProducing many, varied, and unusual ideas.Identifying promising possibilities, alternatives or options havinginteresting potentials.

Planning for ActionSolution-Finding

Acceptance-Finding

Developing criteria for analyzing and refining promising possibilities.Choosing criteria, and applying them to select, strengthen, and supportpromising solutions.

Considering possible sources of assistance / resistance and possible actionsfor implementation.Formulating a specific plan of action.


BBBBRRRREEEEAAAAKKKKIIIINNNNGGGG UUUUPPPP TTTTHHHHEEEE LLLLIIIINNNNEEEEAAAARRRR MMMMOOOODDDDEEEELLLLBBBBRRRREEEEAAAAKKKKIIIINNNNGGGG UUUUPPPP TTTTHHHHEEEE LLLLIIIINNNNEEEEAAAARRRR MMMMOOOODDDDEEEELLLL

AAAACCCCCCCCEEEEPPPPTTTTAAAANNNNCCCCEEEE----

FFFFIIIINNNNDDDDIIIINNNNGGGGSSSSOOOOLLLLUUUUTTTTIIIIOOOONNNN----FFFFIIIINNNNDDDDIIIINNNNGGGG

IIIIDDDDEEEEAAAA----FFFFIIIINNNNDDDDIIIINNNNGGGGPPPPRRRROOOOBBBBLLLLEEEEMMMM----

FFFFIIIINNNNDDDDIIIINNNNGGGG

DDDDAAAATTTTAAAA----FFFFIIIINNNNDDDDIIIINNNNGGGG

MMMMEEEESSSSSSSS----

FFFFIIIINNNNDDDDIIIINNNNGGGG


11119999555533331111999955553333


TTTTaaaakkkkiiiinnnngggg aaaa DDDDeeeessssccccrrrriiiippppttttiiiivvvveeee AAAApppppppprrrrooooaaaacccchhhh

IIIIssssaaaakkkksssseeeennnn aaaannnndddd DDDDoooorrrrvvvvaaaallll ccccoooonnnnttttiiiinnnnuuuueeee wwwwoooorrrrkkkk oooonnnn ffffiiiinnnnddddiiiinnnngggg aaaawwwwaaaayyyy ttttoooo mmmmaaaannnnaaaaggggeeee tttthhhheeee pppprrrroooocccceeeessssssss nnnnoooowwww tttthhhhaaaatttt iiiitttt iiiissss nnnnoooolllloooonnnnggggeeeerrrr aaaa ssssiiiinnnngggglllleeee pppprrrreeeeddddeeeetttteeeerrrrmmmmiiiinnnneeeedddd sssseeeerrrriiiieeeessss ooooffff ssssttttaaaaggggeeeessss


TTTTWWWWOOOO AAAAPPPPPPPPRRRROOOOAAAACCCCHHHHEEEESSSS TTTTOOOO CCCCPPPPSSSSTTTTWWWWOOOO AAAAPPPPPPPPRRRROOOOAAAACCCCHHHHEEEESSSS TTTTOOOO CCCCPPPPSSSS

FFFFlllleeeexxxxiiiibbbblllleeee ffffrrrraaaammmmeeeewwwwoooorrrrkkkk

RRRReeeeaaaalllliiiissssttttiiiicccc ---- bbbbaaaasssseeeedddd oooonnnnoooobbbbsssseeeerrrrvvvvaaaattttiiiioooonnnn aaaannnnddddeeeexxxxppppeeeerrrriiiieeeennnncccceeee

OOOOppppeeeennnn ---- mmmmaaaannnnyyyy cccchhhhooooiiiicccceeee ppppooooiiiinnnnttttssss

PPPPrrrreeeeddddeeeetttteeeerrrrmmmmiiiinnnneeeedddd ppppaaaatttthhhhwwwwaaaayyyy

AAAAuuuutttthhhhoooorrrriiiittttaaaattttiiiivvvveeee ---- ddddeeeetttteeeerrrrmmmmiiiinnnneeeedddd bbbbyyyyccccuuuussssttttoooommmm oooorrrr eeeexxxxppppeeeerrrrttttiiiisssseeee

TTTTaaaarrrrggggeeeetttteeeedddd ---- aaaapppppppprrrrooooaaaacccchhhheeeessss aaaannnnddddoooouuuuttttccccoooommmmeeeessss aaaarrrreeee ssssppppeeeecccciiiiffffiiiieeeedddd

DDDDeeeessssccccrrrriiiippppttttiiiivvvveeee PPPPrrrreeeessssccccrrrriiiippppttttiiiivvvveeee


11119999555533331111999955553333DDDDeeeessssccccrrrriiiippppttttiiiivvvveeee aaaapppppppprrrrooooaaaacccchhhh ttttoooo CCCCPPPPSSSS

iiiissss eeeennnnhhhhaaaannnncccceeeedddd

FFFFiiiieeeelllldddd wwwwoooorrrrkkkk aaaannnndddd rrrreeeesssseeeeaaaarrrrcccchhhh iiiinnnnttttoooo tttthhhheeee ggggrrrraaaapppphhhhiiiiccccddddeeeeppppiiiiccccttttiiiioooonnnnssss ooooffff nnnnaaaattttuuuurrrraaaallll ccccrrrreeeeaaaattttiiiivvvveeee pppprrrroooocccceeeesssssssseeeessss lllleeeeaaaaddddssss ttttoooo

mmmmaaaajjjjoooorrrr nnnneeeewwww iiiinnnnssssiiiigggghhhhttttssss.... BBBBaaaasssseeeedddd oooonnnn hhhhuuuunnnnddddrrrreeeedddd ooooffffddddrrrraaaawwwwiiiinnnnggggssss,,,, wwwweeee ffffoooouuuunnnndddd nnnneeeewwww wwwwaaaayyyyssss ttttoooo iiiilllllllluuuussssttttrrrraaaatttteeee CCCCPPPPSSSSaaaannnndddd iiiimmmmppppoooorrrrttttaaaannnntttt ssssttttyyyylllleeee ddddiiiiffffffffeeeerrrreeeennnncccceeeessss iiiinnnn hhhhoooowwww ppppeeeeoooopppplllleeee

aaaapppppppprrrrooooaaaacccchhhh pppprrrroooocccceeeessssssss


EEEEXXXXAAAAMMMMIIIINNNNGGGG YYYYOOOOUUUURRRR PPPPEEEERRRRSSSSOOOONNNNAAAALLLL CCCCRRRREEEEAAAATTTTIIIIVVVVEEEE PPPPRRRROOOOCCCCEEEESSSSSSSSEEEEXXXXAAAAMMMMIIIINNNNGGGG YYYYOOOOUUUURRRR PPPPEEEERRRRSSSSOOOONNNNAAAALLLL CCCCRRRREEEEAAAATTTTIIIIVVVVEEEE PPPPRRRROOOOCCCCEEEESSSSSSSS

1111.... TTTThhhhiiiinnnnkkkk bbbbaaaacccckkkk ttttoooo aaaa pppprrrroooobbbblllleeeemmmm ssssiiiittttuuuuaaaattttiiiioooonnnn tttthhhhaaaatttt wwwwaaaassss…………

•••• RRRReeeeaaaallll•••• NNNNeeeeeeeeddddeeeedddd aaaa nnnneeeewwww aaaapppppppprrrrooooaaaacccchhhh•••• CCCChhhhaaaalllllllleeeennnnggggiiiinnnngggg•••• MMMMoooottttiiiivvvvaaaattttiiiinnnngggg•••• SSSSoooommmmeeeetttthhhhiiiinnnngggg yyyyoooouuuu ccccoooouuuulllldddd iiiinnnnfffflllluuuueeeennnncccceeee•••• DDDDeeeeaaaalllltttt wwwwiiiitttthhhh ssssuuuucccccccceeeessssssssffffuuuullllllllyyyy

2222.... DDDDeeeessssiiiiggggnnnn,,,, iiiilllllllluuuussssttttrrrraaaatttteeee,,,, oooorrrr ddddrrrraaaawwww yyyyoooouuuurrrr ppppeeeerrrrssssoooonnnnaaaallll ccccrrrreeeeaaaattttiiiivvvveeee pppprrrroooocccceeeessssssss

3333.... SSSShhhhaaaarrrreeee yyyyoooouuuurrrr ddddrrrraaaawwwwiiiinnnngggg wwwwiiiitttthhhh yyyyoooouuuurrrr ggggrrrroooouuuupppp

4444.... IIIIddddeeeennnnttttiiiiffffyyyy ssssiiiimmmmiiiillllaaaarrrriiiittttiiiieeeessss aaaannnndddd ddddiiiiffffffffeeeerrrreeeennnncccceeeessss

5555.... SSSShhhhaaaarrrreeee kkkkeeeeyyyy ffffiiiinnnnddddiiiinnnnggggssss wwwwiiiitttthhhh llllaaaarrrrggggeeeerrrr ggggrrrroooouuuupppp


DDDDRRRRAAAAWWWW YYYYOOOOUUUURRRR PPPPRRRROOOOCCCCEEEESSSSSSSS SSSSUUUUMMMMMMMMAAAARRRRYYYYDDDDRRRRAAAAWWWW YYYYOOOOUUUURRRR PPPPRRRROOOOCCCCEEEESSSSSSSS SSSSUUUUMMMMMMMMAAAARRRRYYYY

PPPPeeeerrrrsssshhhhyyyynnnn wwwwaaaassss aaaabbbblllleeee ttttooooiiiiddddeeeennnnttttiiiiffffyyyy CCCCPPPPSSSS ggggrrrraaaapppphhhhiiiiccccssss tttthhhhaaaattttwwwweeeerrrreeee ssssttttyyyylllleeee nnnneeeeuuuuttttrrrraaaallll....


CCCCOOOOMMMMPPPPOOOONNNNEEEENNNNTTTTSSSS OOOOFFFF CCCCPPPPSSSS ((((vvvv5555....0000))))CCCCOOOOMMMMPPPPOOOONNNNEEEENNNNTTTTSSSS OOOOFFFF CCCCPPPPSSSS ((((vvvv5555....0000))))

PPPPllllaaaannnnnnnniiiinnnngggg ffffoooorrrr AAAAccccttttiiiioooonnnnUUUUnnnnddddeeeerrrrssssttttaaaannnnddddiiiinnnngggg

tttthhhheeee PPPPrrrroooobbbblllleeeemmmm

GGGGeeeennnneeeerrrraaaattttiiiinnnngggg IIIIddddeeeeaaaassss

SSSSoooouuuurrrrcccceeee:::: IIIIssssaaaakkkksssseeeennnn,,,, SSSS.... GGGG....,,,, eeeetttt.... AAAAllll.... ((((1111999999992222)))).... CCCCuuuurrrrrrrreeeennnntttt aaaapppppppprrrrooooaaaacccchhhheeeessss aaaannnndddd aaaapppppppplllliiiiccccaaaattttiiiioooonnnnssss ooooffff ccccrrrreeeeaaaattttiiiivvvveeee pppprrrroooobbbblllleeeemmmm ssssoooollllvvvviiiinnnngggg::::AAAA ffffooooccccuuuussss oooonnnn ffffaaaacccciiiilllliiiittttaaaattttiiiioooonnnn.... BBBBuuuuffffffffaaaalllloooo,,,, NNNNYYYY:::: CCCCeeeennnntttteeeerrrr ffffoooorrrr SSSSttttuuuuddddiiiieeeessss iiiinnnn CCCCrrrreeeeaaaattttiiiivvvviiiittttyyyy....


11119999555533331111999955553333TTTTaaaasssskkkk AAAApppppppprrrraaaaiiiissssaaaallll IIIInnnnttttrrrroooodddduuuucccceeeedddd

IIIIssssaaaakkkksssseeeennnn,,,, DDDDoooorrrrvvvvaaaallll aaaannnndddd TTTTrrrreeeeffffffffiiiinnnnggggeeeerrrr ddddeeeevvvviiiisssseeee aaaa wwwwaaaayyyy ttttoooo hhhheeeellllppppppppeeeeoooopppplllleeee ddddeeeetttteeeerrrrmmmmiiiinnnneeee tttthhhheeeeiiiirrrr aaaapppppppprrrrooooaaaacccchhhh tttthhhhrrrroooouuuugggghhhh CCCCPPPPSSSS


CCCCAAAAPPPPSSSS 1111SSSSTTTT EEEEDDDDIIIITTTTIIIIOOOONNNN WWWW//// SSSSGGGGIIII,,,, KKKKBBBBDDDD,,,, DDDDJJJJTTTTCCCCAAAAPPPPSSSS 1111SSSSTTTT EEEEDDDDIIIITTTTIIIIOOOONNNN WWWW//// SSSSGGGGIIII,,,, KKKKBBBBDDDD,,,, DDDDJJJJTTTT

SSSSccccooootttttttt GGGG.... IIIIssssaaaakkkksssseeeennnn KKKK.... BBBBrrrriiiiaaaannnn DDDDoooorrrrvvvvaaaallll DDDDoooonnnnaaaalllldddd JJJJ.... TTTTrrrreeeeffffffffiiiinnnnggggeeeerrrr


TTTTAAAASSSSKKKK AAAAPPPPPPPPRRRRAAAAIIIISSSSAAAALLLL MMMMOOOODDDDEEEELLLL ((((CCCCPPPPSSSS vvvv 5555....1111))))TTTTAAAASSSSKKKK AAAAPPPPPPPPRRRRAAAAIIIISSSSAAAALLLL MMMMOOOODDDDEEEELLLL ((((CCCCPPPPSSSS vvvv 5555....1111))))

PERSONAL ORIENTATION

SITUATIONAL OUTLOOK

DESIR

ED O

UTC

OM

ESM

ETH

OD

OLO

GY

Understanding the PeopleInvolved in the Task

Understanding the ContextSurrounding the Task

Understandingthe Content of

the Task

Confirming theAppropriateness

of the MethodTASK

APPRAISAL

SSSSoooouuuurrrrcccceeee:::: IIIIssssaaaakkkksssseeeennnn,,,, DDDDoooorrrrvvvvaaaallll,,,, TTTTrrrreeeeffffffffiiiinnnnggggeeeerrrr,,,, 1111999999994444


11119999555533331111999955553333


IIIInnnntttteeeeggggrrrraaaattttiiiinnnngggg tttthhhheeee MMMMooooddddeeeellll iiiinnnnttttoooo aaaaSSSSyyyysssstttteeeemmmmiiiicccc FFFFrrrraaaammmmeeeewwwwoooorrrrkkkk

IIIIssssaaaakkkksssseeeennnn,,,, DDDDoooorrrrvvvvaaaallll aaaannnndddd TTTTrrrreeeeffffffffiiiinnnnggggeeeerrrr ccccllllaaaarrrriiiiffffyyyy eeeelllleeeemmmmeeeennnnttttssss ooooffff tttthhhheeeeccccoooorrrreeee ssssyyyysssstttteeeemmmm aaaannnndddd wwwwoooorrrrkkkk oooonnnn aaaa mmmmuuuucccchhhh mmmmoooorrrreeee uuuusssseeeerrrr----ffffrrrriiiieeeennnnddddllllyyyy

aaaapppppppprrrrooooaaaacccchhhh ttttoooo CCCCPPPPSSSS

©©©© TTTThhhheeee CCCCrrrreeeeaaaattttiiiivvvveeee PPPPrrrroooobbbblllleeeemmmm SSSSoooollllvvvviiiinnnngggg GGGGrrrroooouuuupppp ,,,, IIIInnnncccc....,,,, 2222000000003333....DDDDoooonnnnaaaalllldddd JJJJ.... TTTTrrrreeeeffffffffiiiinnnnggggeeeerrrr KKKK.... BBBBrrrriiiiaaaannnn DDDDoooorrrrvvvvaaaallllSSSSccccooootttttttt GGGG.... IIIIssssaaaakkkksssseeeennnn


CCCCOOOOMMMMPPPPOOOONNNNEEEENNNNTTTTSSSS OOOOFFFF CCCCPPPPSSSS ((((vvvv6666....0000))))CCCCOOOOMMMMPPPPOOOONNNNEEEENNNNTTTTSSSS OOOOFFFF CCCCPPPPSSSS ((((vvvv6666....0000))))

PROCESSPLANNING

GENERATINGIDEAS

PLANNINGFOR ACTION

UNDERSTANDINGTHE PROBLEM

TASKAPPRAISAL

SSSSoooouuuurrrrcccceeee:::: TTTTrrrreeeeffffffffiiiinnnnggggeeeerrrr,,,, DDDD.... JJJJ....,,,, IIIIssssaaaakkkksssseeeennnn,,,, SSSS.... GGGG....,,,, &&&& DDDDoooorrrrvvvvaaaallll,,,, KKKK.... BBBB.... ((((1111999999994444)))).... CCCCrrrreeeeaaaattttiiiivvvveeee pppprrrroooobbbblllleeeemmmm ssssoooollllvvvviiiinnnngggg:::: AAAAnnnn iiiinnnnttttrrrroooodddduuuuccccttttiiiioooonnnn((((rrrreeeevvvviiiisssseeeedddd eeeeddddiiiittttiiiioooonnnn)))).... SSSSaaaarrrraaaassssoooottttaaaa,,,, FFFFLLLL:::: CCCCeeeennnntttteeeerrrr ffffoooorrrr CCCCrrrreeeeaaaattttiiiivvvveeee LLLLeeeeaaaarrrrnnnniiiinnnngggg....


OOOOVVVVEEEERRRRCCCCOOOOMMMMIIIINNNNGGGG PPPPAAAASSSSTTTT CCCCHHHHAAAALLLLLLLLEEEENNNNGGGGEEEESSSSOOOOVVVVEEEERRRRCCCCOOOOMMMMIIIINNNNGGGG PPPPAAAASSSSTTTT CCCCHHHHAAAALLLLLLLLEEEENNNNGGGGEEEESSSS

TTTToooooooollllbbbbooooxxxx ffffoooorrrr CCCCrrrreeeeaaaattttiiiivvvveeee PPPPrrrroooobbbblllleeeemmmm SSSSoooollllvvvviiiinnnngggg

MMMMaaaaddddeeee CCCCPPPPSSSS llllaaaannnngggguuuuaaaaggggeeee mmmmoooorrrreeee nnnnaaaattttuuuurrrraaaallll aaaannnnddddeeeeaaaassssiiiieeeerrrr ttttoooo uuuusssseeee iiiinnnn aaaannnn eeeevvvveeeerrrryyyyddddaaaayyyy ccccoooonnnntttteeeexxxxtttt....

NNNNooootttteeeebbbbooooooookkkk aaaalllllllloooowwwwssss ssssuuuupppppppplllleeeemmmmeeeennnnttttaaaarrrryyyy pppprrrroooocccceeeessssssssmmmmaaaatttteeeerrrriiiiaaaallllssss ttttoooo bbbbeeee fffflllleeeexxxxiiiibbbbllllyyyy aaaaddddddddeeeedddd aaaannnndddd uuuusssseeeedddd....

SSSSoooouuuurrrrcccceeee:::: IIIIssssaaaakkkksssseeeennnn,,,, SSSS.... GGGG....,,,, DDDDoooorrrrvvvvaaaallll,,,, KKKK.... BBBB....,,,, &&&& TTTTrrrreeeeffffffffiiiinnnnggggeeeerrrr,,,, DDDD.... JJJJ.... ((((1111999999998888)))).... TTTToooooooollllbbbbooooxxxx ffffoooorrrr ccccrrrreeeeaaaattttiiiivvvveeee pppprrrroooobbbblllleeeemmmmssssoooollllvvvviiiinnnngggg:::: BBBBaaaassssiiiicccc ttttoooooooollllssss aaaannnndddd rrrreeeessssoooouuuurrrrcccceeeessss.... BBBBuuuuffffffffaaaalllloooo,,,, NNNNYYYY:::: CCCCPPPPSSSSBBBB....


FFFFOOOOUUUUNNNNDDDDAAAATTTTIIIIOOOONNNNSSSS OOOOFFFF CCCCPPPPSSSS vvvv6666....0000FFFFOOOOUUUUNNNNDDDDAAAATTTTIIIIOOOONNNNSSSS OOOOFFFF CCCCPPPPSSSS vvvv6666....0000

GGGGUUUUIIIIDDDDEEEELLLLIIIINNNNEEEESSSS FFFFOOOORRRRGGGGEEEENNNNEEEERRRRAAAATTTTIIIINNNNGGGG OOOOPPPPTTTTIIIIOOOONNNNSSSS

GGGGUUUUIIIIDDDDEEEELLLLIIIINNNNEEEESSSS FFFFOOOORRRRFFFFOOOOCCCCUUUUSSSSIIIINNNNGGGG OOOOPPPPTTTTIIIIOOOONNNNSSSS

•••• BBBBRRRRAAAAIIIINNNNSSSSTTTTOOOORRRRMMMMIIIINNNNGGGG WWWWIIIITTTTHHHH PPPPOOOOSSSSTTTT----IIIITTTTSSSS ®®®®

•••• BBBBRRRRAAAAIIIINNNNWWWWRRRRIIIITTTTIIIINNNNGGGG

•••• FFFFOOOORRRRCCCCEEEEDDDD FFFFIIIITTTTTTTTIIIINNNNGGGG

•••• IIIIMMMMAAAAGGGGEEEERRRRYYYY TTTTRRRREEEEKKKK

•••• LLLLAAAADDDDDDDDEEEERRRR OOOOFFFF AAAABBBBSSSSTTTTRRRRAAAACCCCTTTTIIIIOOOONNNN

•••• MMMMOOOORRRRPPPPHHHHOOOOLLLLOOOOGGGGIIIICCCCAAAALLLL MMMMAAAATTTTRRRRIIIIXXXX

•••• SSSSCCCCAAAAMMMMPPPPEEEERRRR

•••• VVVVIIIIRRRR ((((VVVVIIIISSSSUUUUAAAALLLLLLLLYYYY IIIIDDDDEEEENNNNTTTTIIIIFFFFYYYYIIIINNNNGGGG RRRREEEELLLLAAAATTTTIIIIOOOONNNNSSSSHHHHIIIIPPPPSSSS))))

•••• BBBBRRRRAAAAIIIINNNNSSSSTTTTOOOORRRRMMMMIIIINNNNGGGG

•••• AAAALLLLUUUUoooo ((((AAAADDDDVVVVAAAANNNNTTTTAAAAGGGGEEEESSSS,,,, LLLLIIIIMMMMIIIITTTTAAAATTTTIIIIOOOONNNNSSSS,,,,

UUUUNNNNIIIIQQQQUUUUEEEE QQQQUUUUAAAALLLLIIIITTTTIIIIEEEESSSS,,,, OOOOVVVVEEEERRRRCCCCOOOOMMMMEEEE

LLLLIIIIMMMMIIIITTTTAAAATTTTIIIIOOOONNNNSSSS))))

•••• EEEEVVVVAAAALLLLUUUUAAAATTTTIIIIOOOONNNN MMMMAAAATTTTRRRRIIIIXXXX

•••• HHHHIIIIGGGGHHHHLLLLIIIIGGGGHHHHTTTTIIIINNNNGGGG

•••• MMMMUUUUSSSSTTTTSSSS////WWWWAAAANNNNTTTTSSSS

•••• PPPPCCCCAAAA ((((PPPPAAAAIIIIRRRREEEEDDDD CCCCOOOOMMMMPPPPAAAARRRRIIIISSSSOOOONNNN AAAANNNNAAAALLLLYYYYSSSSIIIISSSS))))

•••• SSSSEEEELLLLEEEECCCCTTTTIIIINNNNGGGG HHHHIIIITTTTSSSS

•••• SSSSMMMMLLLL ((((SSSShhhhoooorrrrtttt,,,, MMMMeeeeddddiiiiuuuummmm,,,, LLLLoooonnnngggg))))

•••• CCCCRRRRIIIITTTTEEEERRRRIIIIAAAA

CCCCHHHHOOOOOOOOSSSSIIIINNNNGGGG TTTTOOOOOOOOLLLLSSSS FFFFOOOORRRR FFFFOOOOCCCCUUUUSSSSIIIINNNNGGGG OOOOPPPPTTTTIIIIOOOONNNNSSSSCCCCHHHHOOOOOOOOSSSSIIIINNNNGGGG TTTTOOOOOOOOLLLLSSSS FFFFOOOORRRR GGGGEEEENNNNEEEERRRRAAAATTTTIIIINNNNGGGG OOOOPPPPTTTTIIIIOOOONNNNSSSS


CCCCHHHHAAAARRRRAAAACCCCTTTTEEEERRRRIIIISSSSTTTTIIIICCCCSSSS OOOOFFFF CCCCPPPPSSSS vvvv6666....0000CCCCHHHHAAAARRRRAAAACCCCTTTTEEEERRRRIIIISSSSTTTTIIIICCCCSSSS OOOOFFFF CCCCPPPPSSSS vvvv6666....0000

•••• SSSSuuuucccccccceeeessssssssffffuuuullllllllyyyy uuuusssseeeedddd iiiinnnn eeeedddduuuuccccaaaattttiiiioooonnnnaaaallll,,,, ccccoooommmmmmmmeeeerrrrcccciiiiaaaallll,,,, nnnnooootttt----ffffoooorrrr----pppprrrrooooffffiiiitttt,,,, aaaassss

wwwweeeellllllll aaaassss ppppeeeerrrrssssoooonnnnaaaallll ssssiiiittttuuuuaaaattttiiiioooonnnnssss

•••• PPPPrrrroooocccceeeessssssss nnnnaaaattttuuuurrrraaaallllllllyyyy uuuuttttiiiilllliiiizzzzeeeessss ccccuuuurrrrrrrreeeennnntttt sssskkkkiiiillllllllssss aaaannnndddd kkkknnnnoooowwwwlllleeeeddddggggeeee

•••• PPPPrrrroooovvvviiiiddddeeeessss ccccoooommmmmmmmoooonnnn llllaaaannnngggguuuuaaaaggggeeee ffffoooorrrr ppppeeeeoooopppplllleeee aaaaccccrrrroooossssssss

ffffuuuunnnnccccttttiiiioooonnnnssss////ddddiiiivvvviiiissssiiiioooonnnnssss

•••• PPPPrrrroooommmmooootttteeeessss iiiinnnnnnnnoooovvvvaaaattttiiiioooonnnn,,,, uuuusssseeeeffffuuuullllnnnneeeessssssss,,,, aaaannnndddd nnnnoooovvvveeeellllttttyyyy wwwwhhhheeeennnn

pppprrrroooobbbblllleeeemmmm ssssoooollllvvvviiiinnnngggg

•••• PPPPeeeerrrrssssoooonnnnaaaallll ssssttttrrrreeeennnnggggtttthhhhssss aaaarrrreeee mmmmoooorrrreeee ffffuuuullllllllyyyy rrrreeeeaaaalllliiiizzzzeeeedddd oooonnnn aaaa rrrreeeegggguuuullllaaaarrrr bbbbaaaassssiiiissss


11119999555533331111999955553333AAAApppppppprrrraaaaiiiissssiiiinnnngggg TTTTaaaasssskkkkssss aaaannnndddd DDDDeeeessssiiiiggggnnnniiiinnnngggg PPPPrrrroooocccceeeessssssss

aaaarrrreeee iiiinnnntttteeeeggggrrrraaaatttteeeedddd iiiinnnnttttooooCCCCPPPPSSSS vvvveeeerrrrssssiiiioooonnnn 6666....1111™™™™

IIIIssssaaaakkkksssseeeennnn,,,, DDDDoooorrrrvvvvaaaallll aaaannnndddd TTTTrrrreeeeffffffffiiiinnnnggggeeeerrrr ffffoooorrrrmmmm aaaannnndddd iiiinnnntttteeeeggggrrrraaaatttteeee aaaaffffoooouuuurrrrtttthhhh ccccoooommmmppppoooonnnneeeennnntttt iiiinnnnttttoooo CCCCPPPPSSSS aaaannnndddd nnnnoooowwww ttttaaaakkkkeeee aaaa

ssssyyyysssstttteeeemmmmssss aaaapppppppprrrrooooaaaacccchhhh....


11119999555533331111999955553333

IIIIssssaaaakkkksssseeeennnn,,,, SSSS.... GGGG....,,,, DDDDoooorrrrvvvvaaaallll,,,, KKKK.... BBBB....,,,, &&&& TTTTrrrreeeeffffffffiiiinnnnggggeeeerrrr,,,, DDDD.... JJJJ.... ((((2222000000000000))))....CCCCrrrreeeeaaaattttiiiivvvveeee aaaapppppppprrrrooooaaaacccchhhheeeessss ttttoooo pppprrrroooobbbblllleeeemmmm ssssoooollllvvvviiiinnnngggg:::: AAAA ffffrrrraaaammmmeeeewwwwoooorrrrkkkk ffffoooorrrrcccchhhhaaaannnnggggeeee.... KKKKeeeennnnddddaaaallllllll////HHHHuuuunnnntttt:::: DDDDuuuubbbbuuuuqqqquuuueeee,,,, IIIIoooowwwwaaaa....

IIIIssssaaaakkkksssseeeennnn,,,, TTTTrrrreeeeffffffffiiiinnnnggggeeeerrrr aaaannnndddd DDDDoooorrrrvvvvaaaallll


EEEELLLLEEEEMMMMEEEENNNNTTTTSSSS OOOOFFFF AAAAPPPPPPPPRRRRAAAAIIIISSSSIIIINNNNGGGG TTTTAAAASSSSKKKKSSSSEEEELLLLEEEEMMMMEEEENNNNTTTTSSSS OOOOFFFF AAAAPPPPPPPPRRRRAAAAIIIISSSSIIIINNNNGGGG TTTTAAAASSSSKKKKSSSS

PPPPEEEEOOOOPPPPLLLLEEEEUUUUnnnnddddeeeerrrrssssttttaaaannnnddddiiiinnnngggg tttthhhheeee ppppeeeeoooopppplllleeee

iiiinnnnvvvvoooollllvvvveeeedddd

CCCCOOOONNNNTTTTEEEENNNNTTTTUUUUnnnnddddeeeerrrrssssttttaaaannnnddddiiiinnnngggg tttthhhheeee

ddddeeeessssiiiirrrreeeedddd rrrreeeessssuuuullllttttssss

CCCCOOOONNNNTTTTEEEEXXXXTTTTUUUUnnnnddddeeeerrrrssssttttaaaannnnddddiiiinnnnggggTTTThhhheeee ssssiiiittttuuuuaaaattttiiiioooonnnn

MMMMEEEETTTTHHHHOOOODDDDUUUUnnnnddddeeeerrrrssssttttaaaannnnddddiiiinnnngggg tttthhhheeee

PPPPrrrroooocccceeeessssssss ooooppppttttiiiioooonnnnssss


FFFFAAAACCCCTTTTOOOORRRRSSSS IIIINNNNFFFFLLLLUUUUEEEENNNNCCCCIIIINNNNGGGG PPPPRRRROOOOCCCCEEEESSSSSSSSFFFFAAAACCCCTTTTOOOORRRRSSSS IIIINNNNFFFFLLLLUUUUEEEENNNNCCCCIIIINNNNGGGG PPPPRRRROOOOCCCCEEEESSSSSSSS

TTTThhhheeee ssssppppeeeecccciiiiffffiiiicccc bbbbeeeennnneeeeffffiiiittttssssaaaannnndddd ccccoooossssttttssss ooooffff uuuussssiiiinnnngggg CCCCPPPPSSSSoooorrrr ooootttthhhheeeerrrr mmmmeeeetttthhhhooooddddssss....

TTTThhhheeee ddddeeeeggggrrrreeeeeeee ooooffffoooowwwwnnnneeeerrrrsssshhhhiiiipppp ((((iiiinnnntttteeeerrrreeeesssstttt,,,, iiiinnnnfffflllluuuueeeennnncccceeee,,,,

iiiimmmmaaaaggggiiiinnnnaaaattttiiiioooonnnn)))) ffffoooorrrr tttthhhheeee ttttaaaasssskkkk....

TTTThhhheeee pppprrrroooocccceeeessssssss yyyyoooouuuu uuuusssseeee ddddeeeeppppeeeennnnddddssss oooonnnn::::

TTTThhhheeee nnnnaaaattttuuuurrrreeee aaaannnnddddkkkkiiiinnnndddd ooooffff ccccrrrreeeeaaaattttiiiivvvviiiittttyyyy

rrrreeeeqqqquuuuiiiirrrreeeedddd ffffrrrroooommmm tttthhhheeee ttttaaaasssskkkk....

TTTThhhheeee cccclllliiiimmmmaaaatttteeee((((ssssttttiiiimmmmuuuullllaaaannnnttttssss aaaannnndddd oooobbbbssssttttaaaacccclllleeeessss))))ffffoooorrrr pppprrrroooodddduuuucccciiiinnnngggg aaaa ccccrrrreeeeaaaattttiiiivvvveeee

oooouuuuttttccccoooommmmeeee....


DDDDEEEESSSSIIIIGGGGNNNNIIIINNNNGGGG PPPPRRRROOOOCCCCEEEESSSSSSSS IIIINNNN AAAA NNNNUUUUTTTTSSSSHHHHEEEELLLLLLLLDDDDEEEESSSSIIIIGGGGNNNNIIIINNNNGGGG PPPPRRRROOOOCCCCEEEESSSSSSSS IIIINNNN AAAA NNNNUUUUTTTTSSSSHHHHEEEELLLLLLLL

IIIInnnnddddiiiivvvviiiidddduuuuaaaallll,,,,GGGGrrrroooouuuupppp,,,,OOOOrrrrggggaaaannnniiiizzzzaaaattttiiiioooonnnn

SSSSeeeessssssssiiiioooonnnn,,,, PPPPrrrroooojjjjeeeecccctttt,,,, IIIInnnniiiittttiiiiaaaattttiiiivvvveeee

CCCCoooommmmppppoooonnnneeeennnnttttssss,,,,SSSSttttaaaaggggeeeessss,,,, TTTToooooooollllssss

SSSSccccaaaalllleeeeLLLLeeeevvvveeeellll

NNNNeeeeeeeedddd

Source: Isaksen, Dorval,& Treffinger, 2000


CCCCPPPPSSSS vvvv6666....1111™™™™ FFFFRRRRAAAAMMMMEEEEWWWWOOOORRRRKKKKCCCCPPPPSSSS vvvv6666....1111™™™™ FFFFRRRRAAAAMMMMEEEEWWWWOOOORRRRKKKK

PPPPrrrreeeeppppaaaarrrriiiinnnngggg ffffoooorrrr AAAAccccttttiiiioooonnnn

UUUUnnnnddddeeeerrrrssssttttaaaannnnddddiiiinnnngggg tttthhhheeeeCCCChhhhaaaalllllllleeeennnnggggeeee


PPPPLLLLAAAANNNNNNNNIIIINNNNGGGGYYYYOOOOUUUURRRR AAAAPPPPPPPPRRRROOOOAAAACCCCHHHH

CCCCoooonnnnssssttttrrrruuuuccccttttiiiinnnnggggOOOOppppppppoooorrrrttttuuuunnnniiiittttiiiieeeessss

FFFFrrrraaaammmmiiiinnnnggggPPPPrrrroooobbbblllleeeemmmmssss

EEEExxxxpppplllloooorrrriiiinnnnggggDDDDaaaattttaaaa


DDDDeeeevvvveeeellllooooppppiiiinnnnggggSSSSoooolllluuuuttttiiiioooonnnnssss

BBBBuuuuiiiillllddddiiiinnnnggggAAAAcccccccceeeeppppttttaaaannnncccceeee

AAAApppppppprrrraaaaiiiissssiiiinnnnggggTTTTaaaasssskkkkssss

DDDDeeeessssiiiiggggnnnniiiinnnnggggPPPPrrrroooocccceeeessssssss

SSSSoooouuuurrrrcccceeee:::: IIIIssssaaaakkkksssseeeennnn,,,, DDDDoooorrrrvvvvaaaallll,,,, &&&& TTTTrrrreeeeffffffffiiiinnnnggggeeeerrrr,,,, 2222000000000000


11119999555533331111999955553333LLLLeeeeaaaarrrrnnnniiiinnnngggg aaaannnndddd AAAAppppppppllllyyyyiiiinnnngggg

CCCCPPPPSSSS vvvveeeerrrrssssiiiioooonnnn 6666....1111™™™™

CCCCPPPPSSSS vvvveeeerrrrssssiiiioooonnnn 6666....1111™™™™ ((((OOOOuuuurrrr ccccuuuurrrrrrrreeeennnntttt vvvveeeerrrrssssiiiioooonnnn ooooffff CCCCrrrreeeeaaaattttiiiivvvveeee PPPPrrrroooobbbblllleeeemmmmSSSSoooollllvvvviiiinnnngggg)))) iiiissss aaaa pppprrrroooopppprrrriiiieeeettttaaaarrrryyyy ssssyyyysssstttteeeemmmm aaaannnndddd aaaapppppppprrrrooooaaaacccchhhh jjjjooooiiiinnnnttttllllyyyy

ddddeeeevvvveeeellllooooppppeeeedddd aaaannnndddd oooowwwwnnnneeeedddd bbbbyyyy TTTThhhheeee CCCCrrrreeeeaaaattttiiiivvvveeee PPPPrrrroooobbbblllleeeemmmm SSSSoooollllvvvviiiinnnnggggGGGGrrrroooouuuupppp,,,, IIIInnnncccc.... ffffoooorrrr aaaapppppppplllliiiiccccaaaattttiiiioooonnnnssss ttttoooo oooorrrrggggaaaannnniiiizzzzaaaattttiiiioooonnnnssss,,,, aaaannnndddd TTTThhhheeee CCCCeeeennnntttteeeerrrr

ffffoooorrrr CCCCrrrreeeeaaaattttiiiivvvveeee LLLLeeeeaaaarrrrnnnniiiinnnngggg,,,, IIIInnnncccc.... ffffoooorrrr eeeedddduuuuccccaaaattttiiiioooonnnnaaaallll aaaapppppppplllliiiiccccaaaattttiiiioooonnnnssss....


TTTTOOOODDDDAAAAYYYY’’’’SSSS IIIINNNNNNNNOOOOVVVVAAAATTTTOOOORRRRSSSS AAAARRRREEEE UUUUSSSSIIIINNNNGGGG CCCCPPPPSSSS vvvv6666....1111™™™™TTTTOOOODDDDAAAAYYYY’’’’SSSS IIIINNNNNNNNOOOOVVVVAAAATTTTOOOORRRRSSSS AAAARRRREEEE UUUUSSSSIIIINNNNGGGG CCCCPPPPSSSS vvvv6666....1111™™™™

•••• NNNNeeeewwww PPPPrrrroooodddduuuucccctttt DDDDeeeevvvveeeellllooooppppmmmmeeeennnntttt IIIInnnniiiittttiiiiaaaattttiiiivvvveeeessss

•••• IIIInnnnccccrrrreeeeaaaasssseeeedddd MMMMeeeeeeeettttiiiinnnngggg EEEEffffffffiiiicccciiiieeeennnnccccyyyy

•••• PPPPrrrroooommmmoooottttiiiioooonnnn aaaannnndddd DDDDeeeevvvveeeellllooooppppmmmmeeeennnntttt ooooffff CCCCrrrreeeeaaaattttiiiivvvviiiittttyyyy aaaannnndddd IIIInnnnnnnnoooovvvvaaaattttiiiioooonnnn

•••• CCCChhhhaaaannnnggggeeee MMMMaaaannnnaaaaggggeeeemmmmeeeennnntttt EEEEffffffffoooorrrrttttssss

•••• QQQQuuuuaaaalllliiiittttyyyy IIIImmmmpppprrrroooovvvveeeemmmmeeeennnntttt

•••• IIIImmmmpppprrrroooovvvveeeedddd CCCCoooommmmmmmmuuuunnnniiiiccccaaaattttiiiioooonnnn

•••• DDDDiiiissssccccoooovvvveeeerrrriiiinnnngggg CCCCoooonnnnssssuuuummmmeeeerrrr NNNNeeeeeeeeddddssss


CCCCPPPPSSSSBBBB UUUUTTTTIIIILLLLIIIIZZZZEEEESSSS CCCCPPPPSSSS VVVVeeeerrrrssssiiiioooonnnn 6666....1111™™™™CCCCPPPPSSSSBBBB UUUUTTTTIIIILLLLIIIIZZZZEEEESSSS CCCCPPPPSSSS VVVVeeeerrrrssssiiiioooonnnn 6666....1111™™™™

CCCCPPPPSSSSBBBB’’’’ssss

LLLLIIIINNNNEEEESSSSOOOOFFFF SSSSEEEERRRRVVVVIIIICCCCEEEE

TM

TM

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Igniting CreativePotential

Achieving CreativeResults

Leading CreativeChange


CCCCPPPPSSSSBBBB CCCCOOOOUUUURRRRSSSSEEEESSSS AAAANNNNDDDD WWWWOOOORRRRKKKKSSSSHHHHOOOOPPPPSSSSCCCCPPPPSSSSBBBB CCCCOOOOUUUURRRRSSSSEEEESSSS AAAANNNNDDDD WWWWOOOORRRRKKKKSSSSHHHHOOOOPPPPSSSS

YYYYoooouuuu ccccaaaannnn lllleeeeaaaarrrrnnnn hhhhoooowwww ttttoooo uuuusssseeee tttthhhhiiiissss aaaapppppppprrrrooooaaaacccchhhh bbbbyyyy aaaatttttttteeeennnnddddiiiinnnngggg oooonnnneeee ooooffff

oooouuuurrrr ooooppppeeeennnn ccccoooouuuurrrrsssseeeessss ---- oooorrrr bbbbyyyy aaaatttttttteeeennnnddddiiiinnnngggg aaaa ccccoooouuuurrrrsssseeee ooooffffffffeeeerrrreeeedddd bbbbyyyy aaaannnnyyyy

oooonnnneeee ooooffff oooouuuurrrr iiiinnnntttteeeerrrrnnnnaaaattttiiiioooonnnnaaaallll ggggrrrroooouuuupppp ooooffff lllliiiicccceeeennnnsssseeeedddd aaaassssssssoooocccciiiiaaaatttteeeessss....

SSSSeeeeeeee oooouuuurrrr wwwweeeebbbb ssssiiiitttteeee ffffoooorrrr aaaa ccccuuuurrrrrrrreeeennnntttt sssscccchhhheeeedddduuuulllleeee aaaannnndddd lllliiiisssstttt ooooffff lllliiiicccceeeennnnsssseeeeeeeessss....


IIIINNNN----DDDDEEEEPPPPTTTTHHHH RRRREEEESSSSOOOOUUUURRRRCCCCEEEESSSS AAAABBBBOOOOUUUUTTTT CCCCPPPPSSSS vvvv6666....1111™™™™IIIINNNN----DDDDEEEEPPPPTTTTHHHH RRRREEEESSSSOOOOUUUURRRRCCCCEEEESSSS AAAABBBBOOOOUUUUTTTT CCCCPPPPSSSS vvvv6666....1111™™™™

TTTToooooooollllbbbbooooxxxx ffffoooorrrr CCCCrrrreeeeaaaattttiiiivvvveeee PPPPrrrroooobbbblllleeeemmmm SSSSoooollllvvvviiiinnnngggg

EEEEaaaacccchhhh ttttoooooooollll ccccoooommmmeeeessss wwwwiiiitttthhhh iiiittttssss oooowwwwnnnn bbbbooooooookkkklllleeeetttt,,,, sssstttteeeepppp----bbbbyyyy----sssstttteeeepppp iiiinnnnssssttttrrrruuuuccccttttiiiioooonnnnssss,,,, ttttiiiippppssss,,,, aaaannnnddddwwwwoooorrrrkkkksssshhhheeeeeeeettttssss.... IIIInnnnffffoooorrrrmmmmaaaattttiiiioooonnnn----ppppaaaacccckkkkeeeedddd cccchhhhaaaapppptttteeeerrrrssss hhhheeeellllpppp yyyyoooouuuu uuuunnnnddddeeeerrrrssssttttaaaannnndddd ccccrrrreeeeaaaattttiiiivvvviiiittttyyyy aaaatttt aaaassssyyyysssstttteeeemmmmssss lllleeeevvvveeeellll,,,, uuuuttttiiiilllliiiizzzzeeee pppprrrroooodddduuuuccccttttiiiivvvveeee tttthhhhiiiinnnnkkkkiiiinnnngggg gggguuuuiiiiddddeeeelllliiiinnnneeeessss,,,, aaaannnndddd cccchhhhoooooooosssseeee ttttoooooooollllssss ffffoooorrrr tttthhhheeeemmmmoooosssstttt aaaapppppppprrrroooopppprrrriiiiaaaatttteeee ssssiiiittttuuuuaaaattttiiiioooonnnn....

CCCCrrrreeeeaaaattttiiiivvvveeee PPPPrrrroooobbbblllleeeemmmm SSSSoooollllvvvviiiinnnngggg:::: AAAAnnnn IIIInnnnttttrrrroooodddduuuuccccttttiiiioooonnnn

CCCCoooommmmpppplllleeeetttteeeellllyyyy rrrreeeevvvviiiisssseeeedddd aaaannnndddd uuuuppppddddaaaatttteeeedddd,,,, tttthhhhiiiissss bbbbooooooookkkk pppprrrroooovvvviiiiddddeeeessss yyyyoooouuuu wwwwiiiitttthhhh aaaa ccccoooonnnncccciiiisssseeeeoooovvvveeeerrrrvvvviiiieeeewwww tttthhhhaaaatttt iiiissss ccccoooonnnnssssiiiisssstttteeeennnntttt wwwwiiiitttthhhh tttthhhheeee ccccoooommmmpppprrrreeeehhhheeeennnnssssiiiivvvveeee tttteeeexxxxtttt,,,, CCCCrrrreeeeaaaattttiiiivvvveeeeAAAApppppppprrrrooooaaaacccchhhheeeessss ttttoooo PPPPrrrroooobbbblllleeeemmmm SSSSoooollllvvvviiiinnnngggg:::: AAAA FFFFrrrraaaammmmeeeewwwwoooorrrrkkkk ffffoooorrrr CCCChhhhaaaannnnggggeeee....

FFFFaaaacccciiiilllliiiittttaaaattttiiiivvvveeee LLLLeeeeaaaaddddeeeerrrrsssshhhhiiiipppp:::: MMMMaaaakkkkiiiinnnngggg aaaa DDDDiiiiffffffffeeeerrrreeeennnncccceeee wwwwiiiitttthhhhCCCCrrrreeeeaaaattttiiiivvvveeee PPPPrrrroooobbbblllleeeemmmm SSSSoooollllvvvviiiinnnngggg

FFFFaaaacccciiiilllliiiittttaaaattttiiiivvvveeee lllleeeeaaaaddddeeeerrrrsssshhhhiiiipppp ffffooooccccuuuusssseeeessss oooonnnn sssseeeerrrrvvvviiiicccceeee ---- hhhheeeellllppppiiiinnnngggg,,,, ddddeeeevvvveeeellllooooppppiiiinnnngggg,,,, aaaannnnddddssssttttrrrreeeennnnggggtttthhhheeeennnniiiinnnngggg ooootttthhhheeeerrrrssss iiiinnnn wwwwaaaayyyyssss tttthhhhaaaatttt iiiinnnnssssppppiiiirrrreeeessss mmmmoooottttiiiivvvvaaaattttiiiioooonnnn aaaannnndddd ccccoooommmmmmmmiiiittttmmmmeeeennnntttt....FFFFiiiilllllllleeeedddd wwwwiiiitttthhhh pppprrrraaaaccccttttiiiiccccaaaallll rrrreeeeccccoooommmmmmmmeeeennnnddddaaaattttiiiioooonnnnssss aaaannnndddd rrrreeeessssoooouuuurrrrcccceeeessss,,,, tttthhhhiiiissss bbbbooooooookkkk ppppuuuullllllllssssttttooooggggeeeetttthhhheeeerrrr oooouuuurrrr kkkknnnnoooowwwwlllleeeeddddggggeeee ooooffff ffffaaaacccciiiilllliiiittttaaaattttiiiivvvveeee lllleeeeaaaaddddeeeerrrrsssshhhhiiiipppp aaaannnndddd wwwwhhhhaaaatttt iiiitttt ttttaaaakkkkeeeessss ttttoooopppprrrroooommmmooootttteeee ccccrrrreeeeaaaattttiiiivvvviiiittttyyyy....


CCCCPPPPSSSSBBBB RRRREEEECCCCOOOOGGGGNNNNIIIIZZZZEEEEDDDD IIIINNNNTTTTEEEERRRRNNNNAAAATTTTIIIIOOOONNNNAAAALLLLLLLLYYYYCCCCPPPPSSSSBBBB RRRREEEECCCCOOOOGGGGNNNNIIIIZZZZEEEEDDDD IIIINNNNTTTTEEEERRRRNNNNAAAATTTTIIIIOOOONNNNAAAALLLLLLLLYYYY

TTTThhhheeee EEEEuuuurrrrooooppppeeeeaaaannnn AAAAssssssssoooocccciiiiaaaattttiiiioooonnnn ooooffff CCCCrrrreeeeaaaattttiiiivvvviiiittttyyyy aaaannnnddddIIIInnnnnnnnoooovvvvaaaattttiiiioooonnnn aaaawwwwaaaarrrrddddeeeedddd CCCCrrrreeeeaaaattttiiiivvvveeee AAAApppppppprrrrooooaaaacccchhhheeeessss ttttoooo

PPPPrrrroooobbbblllleeeemmmm SSSSoooollllvvvviiiinnnngggg bbbbyyyy IIIIssssaaaakkkksssseeeennnn,,,, DDDDoooorrrrvvvvaaaallll aaaannnndddd TTTTrrrreeeeffffffffiiiinnnnggggeeeerrrrtttthhhheeee BBBBeeeesssstttt BBBBooooooookkkk oooonnnn CCCCrrrreeeeaaaattttiiiivvvviiiittttyyyy AAAAwwwwaaaarrrrdddd....


11119999555533331111999955553333CCCCPPPPSSSSBBBB’’’’ssss MMMMiiiissssssssiiiioooonnnn ---- TTTToooo hhhheeeellllpppp ppppeeeeoooopppplllleeee iiiinnnn oooorrrrggggaaaannnniiiizzzzaaaattttiiiioooonnnnssss

uuuunnnnlllleeeeaaaasssshhhh ccccrrrreeeeaaaattttiiiivvvveeee ppppooootttteeeennnnttttiiiiaaaallll ttttoooo rrrreeeeaaaalllliiiizzzzeeee ddddrrrraaaammmmaaaattttiiiicccc rrrreeeessssuuuullllttttssss

OOOOuuuurrrr JJJJoooobbbb ---- TTTToooo hhhheeeellllpppp oooouuuurrrr cccclllliiiieeeennnnttttssss iiiiggggnnnniiiitttteeee ccccrrrreeeeaaaattttiiiivvvveeeeppppooootttteeeennnnttttiiiiaaaallll aaaannnndddd lllleeeeaaaadddd ccccrrrreeeeaaaattttiiiivvvveeee cccchhhhaaaannnnggggeeee ttttoooo

aaaacccchhhhiiiieeeevvvveeee ccccrrrreeeeaaaattttiiiivvvveeee rrrreeeessssuuuullllttttssss

---- IIIImmmmaaaaggggiiiinnnnaaaattttiiiioooonnnn AAAApppppppplllliiiieeeedddd ----

---- IIIImmmmaaaaggggiiiinnnnaaaattttiiiioooonnnn AAAApppppppplllliiiieeeedddd ----

ttttoooo aaaacccchhhhiiiieeeevvvveeee pppprrrroooodddduuuuccccttttiiiivvvveeee oooouuuuttttccccoooommmmeeeessss


FFFFOOOORRRR FFFFUUUURRRRTTTTHHHHEEEERRRR IIIINNNNFFFFOOOORRRRMMMMAAAATTTTIIIIOOOONNNNFFFFOOOORRRR FFFFUUUURRRRTTTTHHHHEEEERRRR IIIINNNNFFFFOOOORRRRMMMMAAAATTTTIIIIOOOONNNN

CCCCrrrreeeeaaaattttiiiivvvveeee PPPPrrrroooobbbblllleeeemmmm SSSSoooollllvvvviiiinnnngggg GGGGrrrroooouuuupppp,,,, IIIInnnncccc....1111333322225555 NNNNoooorrrrtttthhhh FFFFoooorrrreeeesssstttt RRRRdddd....,,,, SSSSuuuuiiiitttteeee 333344440000

WWWWiiiilllllllliiiiaaaammmmssssvvvviiiilllllllleeee,,,, NNNNYYYY 11114444222222221111

777711116666....666688889999....2222111177776666 FFFFaaaaxxxx:::: 777711116666....666688889999....6666444444441111

ccccppppssssbbbb@@@@ccccppppssssbbbb....ccccoooommmm

wwwwwwwwwwww....ccccppppssssbbbb....ccccoooommmm


11119999555533331111999955553333

©©©© 2222000000003333 ---- TTTThhhheeee CCCCrrrreeeeaaaattttiiiivvvveeee PPPPrrrroooobbbblllleeeemmmm SSSSoooollllvvvviiiinnnngggg GGGGrrrroooouuuupppp,,,, IIIInnnncccc.... CCCCPPPPSSSS vvvveeeerrrrssssiiiioooonnnn6666....1111™™™™ iiiinnnn iiiittttssss eeeennnnttttiiiirrrreeeettttyyyy,,,, aaaannnndddd aaaallllllll ooooffff iiiittttssss ccccoooommmmppppoooonnnneeeennnntttt ppppaaaarrrrttttssss,,,, mmmmaaaakkkkeeee uuuupppp aaaa

ccccooooppppyyyyrrrriiiigggghhhhtttteeeedddd pppprrrroooopppprrrriiiieeeettttaaaarrrryyyy ssssyyyysssstttteeeemmmm ppppuuuubbbblllliiiisssshhhheeeedddd bbbbyyyy CCCCPPPPSSSSBBBB IIIInnnncccc.... AAAAllllllll rrrriiiigggghhhhttttssssrrrreeeesssseeeerrrrvvvveeeedddd.... PPPPrrrrooooggggrrrraaaammmmssss,,,, pppprrrreeeesssseeeennnnttttaaaattttiiiioooonnnnssss,,,, ddddiiiissssppppllllaaaayyyyssss aaaannnndddd ffffoooorrrrmmmmssss bbbbaaaasssseeeedddd oooonnnn,,,,aaaannnndddd////oooorrrr mmmmaaaakkkkiiiinnnngggg uuuusssseeee ooooffff CCCCPPPPSSSS vvvveeeerrrrssssiiiioooonnnn 6666....1111™™™™ aaaarrrreeee lllliiiikkkkeeeewwwwiiiisssseeee ccccoooovvvveeeerrrreeeedddd bbbbyyyy

tttthhhheeee aaaapppppppplllliiiiccccaaaabbbblllleeee ccccooooppppyyyyrrrriiiigggghhhhttttssss aaaannnndddd ttttrrrraaaaddddeeeemmmmaaaarrrrkkkkssss.... NNNNoooo ppppaaaarrrrtttt mmmmaaaayyyy bbbbeeeerrrreeeepppprrrroooodddduuuucccceeeedddd bbbbyyyy aaaannnnyyyy mmmmeeeeaaaannnnssss,,,, nnnnoooorrrr ttttrrrraaaannnnssssmmmmiiiitttttttteeeedddd iiiinnnnttttoooo aaaa mmmmaaaacccchhhhiiiinnnneeee

llllaaaannnngggguuuuaaaaggggeeee wwwwiiiitttthhhhoooouuuutttt pppprrrriiiioooorrrr wwwwrrrriiiitttttttteeeennnn ppppeeeerrrrmmmmiiiissssssssiiiioooonnnn ooooffff CCCCPPPPSSSSBBBB,,,, IIIInnnncccc....

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