buddy media - facebook wall post stats review 2011

DATA REPORT

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Table of Contents

I- -- Introduction and Methodology34*5(-6

II- -- Post Length: 7((.-80-9:,/0-*1%-9!((034*5(-;

III- -----URL Shorteners:-<:)1=-<!)+(-#(>,/(-?@)15-<:('34*5(-;-

IV- -----Best Time to Post:

V- -----Best Day to Post:-A(0(/')1(-B,$/@34*5(-C

V-i------- ----Entertainment Industry:

V-ii------- ----Media Industry:

V-iii- ----Retail Industry: -

- -- ----,1-D/)%*&34*5(-E

V-iv- ----Automotive Industry:-9$1%*&-8@-B,$/-D/)(1%34*5(-E

V-v - ----Business and Finance Industry:-F15*5('(10-4(*=@-G)%!((=34*5(-HI

V-vi- ----Fashion Industry:-F15*5('(10-4(*=@-,1-<:$/@%*&34*5(-HI

V-vii- ----Food and Beverage Industry:-F15*5('(10-J)5:-G)%!((=-*1%--

- - ----9*0$/%*&34*5(-HH

V-viii- ----Healthcare and Beauty Industry:

V-ix- ----Sports Industry:-4,@0-G,/(-,1-9$1%*&34*5(-HK

V-x - ----Travel and Hospitality Industry: -

- - ----L((=34*5(-HK

VI- -----Action Keywords:

VII- -----Promotional Keywords:

VIII- -----Question Placement: -

IX- -----Interrogative Keywords:

X- -----Conclusion

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Introduction

@:*/(%-,1-D*+(#,,=-(*+:-',10:"H

>*+(%-M$(@0),1@-@$+:-*@N

H

Methodology

-

Three primary success metrics were reviewed in relation to Wall Posts:

Comment Rate:-1$'#(/-,>-O,''(10@-*@-*-.(/+(10*5(-,>->*1-#*@(

-‘Like’ Rate:

-Engagement Rate:

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-

Post Length:7((.-80-9:,/0-*1%-9!((0

URL Shorteners: <:)1=-<!)+(-#(>,/(-?@)15-<:('

F15*5('(10-/*0(@-*/(--

4,@0@-- -:*P(-- --(15*5('(10-/*0(@"

!!!"#$%%&'(%)*"+,'---------.*/01(/2#$%%&'(%)*"+,' 5

-

-

Best Time to Post:

Q/*1%@-0:*0-.,@0(%-,$0@)%(-,>-#$@)1(@@-:,$/@-:*% (15*5('(10-/*0(@"

0%

Engagement Rate Variance % of Brand Posts

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H

#&-)1%$@0/&"--

H

Best Day to Post: A(0(/')1(-B,$/@

THURS FRI

SUN

MON TUESWED

SAT

-

-F15*5('(10-/*0(@-,1-<:$/@%*&-*1%-D/)%*&-*/(- --0:*1-,0:(/-%*&@-,>-0:(-!((="

!!!"#$%%&'(%)*"+,'---------.*/01(/2#$%%&'(%)*"+,' 7

Entertainment Industry:

Media Industry:

SUNMON

TUES

WED

THURS

FRISAT

SATFRI

THURSWED

TUESMON

SUN

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

-40%

-30%

-20%

-10%

0%

10%

20%

30%

40%

50%

Sunday

Mon

day

Tues

day

Wed

nesd

ay

Thur

sday

Friday

Saturd

ay

% o

f Bra

nd P

osts

Eng

agem

ent

Rat

e Va

rian

ce

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

-15%

-10%

-5%

0%

5%

10%

15%

Sunday

Mon

day

Tues

day

Wed

nesd

ay

Thur

sday

Friday

Saturd

ay

% o

f Bra

nd P

osts

Eng

agem

ent

Rat

e Va

rian

ce

Wed

nesd

ay


Wed

nesd

ay


0%

0%

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Retail Industry: -

#(>,/(-4,@0)15-,1-D/)%*&

-------,1-9$1%*&"

-

Automotive Industry: 9$1%*&-8@-B,$/-D/)(1%

SUN

SAT

FRITHURS

WEDTUES

MON

0%

5%

10%

15%

20%

25%

-80%

-60%

-40%

-20%

0%

20%

40%

60%

80%

100%

120%

Sunday

Mon

day

Tues

day

Wed

nesd

ay

Thur

sday

Friday

Saturd

ay

% o

f Bra

nd P

osts

Eng

agem

ent

Rat

e Va

rian

ce

--

------,1-9$1%*&"

0%

5%

10%

15%

20%

25%

-20% -15% -10%

-5% 0% 5%

10% 15% 20% 25% 30%

Sunday

Mon

day

Tues

day

Wed

nesd

ay

Thur

sday

Friday

Saturd

ay

% o

f Bra

nd P

osts

Eng

agem

ent

Rat

e Va

rian

ce

SUNSATS

FRITHURS

WEDMONTUES

Wed

nesd

ay


Wed

nesd

ay


0%

0%

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Business and Finance Industry: F15*5('(10-4(*=@-G)%!((=-

Fashion Industry: F15*5('(10-4(*=@-,1-<:$/@%*&

0%

5%

10%

15%

20%

25%

-60%

-40%

-20%

0%

20%

40%

60%

80%

Sunday

Mon

day

Tues

day

Wed

nesd

ay

Thur

sday

Friday

Saturd

ay

% o

f Bra

nd P

osts

Eng

agem

ent

Rat

e Va

rian

ce

0%

5%

10%

15%

20%

25%

-30%

-20%

-10%

0%

10%

20%

30%

40%

Sunday

Mon

day

Tues

day

Wed

nesd

ay

Thur

sday

Friday

Saturd

ay

% o

f Bra

nd P

osts

Eng

agem

ent

Rat

e Va

rian

ce

--

------L(%1(@%*&-*1%-<:$/@%*&-!:(1-(15*5('(10-/*0(@-*/(-:)5:(@0"---

--

THURSWED

TUESMONSUN

FRISAT

SUN

MONTUES

WED

THURSFRI SAT

Wed

nesd

ay


Wed

nesd

ay


0%

0%

!!!"#$%%&'(%)*"+,'---------.*/01(/2#$%%&'(%)*"+,' 10

Food and Beverage Industry: F15*5('(10-J)5:-G)%!((=--*1%-9*0$/%*&

Healthcare and Beauty Industry:

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

-30%

-20%

-10%

0%

10%

20%

30%

40%

50%

Sunday

Mon

day

Tues

day

Wed

nesd

ay

Thur

sday

Friday

Saturd

ay

% o

f Bra

nd P

osts

Eng

agem

ent

Rat

e Va

rian

ce

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

-60%

-40%

-20%

0%

20%

40%

60%

80%

100%

Sunday

Mon

day

Tues

day

Wed

nesd

ay

Thur

sday

Friday

Saturd

ay

% o

f Bra

nd P

osts

Eng

agem

ent

Rat

e Va

rian

ce

--

-

-

SUNMON

TUESWED

THURS

FRISAT

SUN

MONTUES

WED

THURSFRI

SAT

Wed

nesd

ay


Wed

nesd

ay


0%

0%

!!!"#$%%&'(%)*"+,'---------.*/01(/2#$%%&'(%)*"+,' 11

Sports Industry: 4,@0-G,/(-,1-9$1%*&

Travel and Hospitality Industry:

0%

5%

10%

15%

20%

25%

-60%

-40%

-20%

0%

20%

40%

60%

80%

100%

120%

Sunday

Mon

day

Tues

day

Wed

nesd

ay

Thur

sday

Friday

Saturd

ay

% o

f Bra

nd P

osts

Eng

agem

ent

Rat

e Va

rian

ce

0%

5%

10%

15%

20%

25%

-30%

-20%

-10%

0%

10%

20%

30%

40%

50%

Sunday

Mon

day

Tues

day

Wed

nesd

ay

Thur

sday

Friday

Saturd

ay

% o

f Bra

nd P

osts

Eng

agem

ent

Rat

e Va

rian

ce

---

-

SUNSATFRIWEDMON

TUES THURS

SUN

MON

TUESWED

THURSFRI

SAT

Wed

nesd

ay


Wed

nesd

ay


0%

0%

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---

--

-

Action Keywords:

LIKETAKESUBMITWATCH

POSTCHECK

COMMENTCLICKSHOPVISIT

BECOME A FANTELL US

SHARESEEORDER

POSTCOMMENTTELL USCHECK

LIKESUBMITSHARECLICKTAKEWATCHVISITSEE

BECOME A FANSHOP

ORDER

-

!!!"#$%%&'(%)*"+,'---------.*/01(/2#$%%&'(%)*"+,' 13

-100%

-50%

0%

50%

100%

150%

200%

even

t

winner

off

er

new

win

brand

-new

on

ly

entry

buy

cont

est

promot

ion

enter

swee

pstake

off

coup

on

discou

nt

free

exclu

sive

limite

d

store

shop

sa

le

free s

hipping

sa

ve

0&.(-,>-./,',0),1-!:(1-0:(-+,//(+0-0,1(-)@-@(0-)1-0:(-4,@0"--

Promotional Keywords:

'Like' Rate Variance Comment Rate Variance

D*1@-*/(-:*..&-0,-(15*5(-!)0:-

-*1%- --

,..,@(%-0,-',/(-%)/(+0---

- -,/-

EVENTWINNEROFFERNEWWINBRAND NEW

ONLYENTRY

BUYCHECK

COMMENTCLICKSHOPVISIT

BECOME A FANTELL US

SHARESEEORDER

Ave

rage

Rat

e Va

rian

ce

!!!"#$%%&'(%)*"+,'---------.*/01(/2#$%%&'(%)*"+,' 14

R)P(1-0:(-%(@)/(%-,$0+,'(-,>-*-M$(@0),1-4,@0-)@-0,-)1P,=(-*-

>/,'-./,P)%)15-*-/(@.,1@("-L:(1-@((=)15-(15*5('(10->/,'-

Question Placement:

SAT

Interrogative Keywords: -

-

A(@.)0(-0:(->*+0-0:*0-0:(&-%/,P(-0:(-:)5:(@0-(15*5('(10----

$@(-0:(@(-=(&!,/%@-0,-%/)P(-:)5:(/-(15*5('(10-/*0(@"

--

-

4,@0@-0:*0-(1%-!)0:-*-M$(@0),1-:*P(-*- --(15*5('(10-/*0("

-

-

!!!"#$%%&'(%)*"+,'---------.*/01(/2#$%%&'(%)*"+,' 15

-,1-D*+(#,,="-

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buddy media - facebook wall post stats review 2011

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