buddy media -- every brand needs a buddy
Post on 06-May-2015
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DESCRIPTIONThe major social networks have announced plans to open their platforms to developers. Media companies and marketers have unprecedented, cost-effective access to more than 300 million captive and engaged users. Buddy Media helps major brands leverage the social networks by building, promoting and monitoring social applications.
- Mission: To help major brand advertisers leverage social networks
- Founders: Mike and Kass Lazerow (4th start up)
- NYC headquarters with 22 employees
- Launched September 2007
- Premier investor syndicate ($8.2M raised to date)
- Fellow Facebook investors including Peter Thiel (Board member), Ron Conway, Mark Pincus (Zynga founder), and European Founders Fund
- Softbank Capital, Greycroft Partners, Howard Lindzon (WallStrip), Roger Ehrenberg, Bay Partners
Buddy Media Company Overview 3. Buddy Medias Premium Client Base Agencies Brands 4.
- Social media is here
- 37% of adult internet users and 70% of teens use social networking sites monthly
- Growth is accelerating
- In 3 years, 49% of adults and 84% of teens will be on social networks
- And the revenues are real
- Online social network advertising is expected to grow from $2.1B to $4.1B in the next 3 years
- Were targeting the $25B spent in online media!
The Opportunity SOURCE: eMarketer Social Network Marketing Report. Dec. 2007 5.
- The major social networks have announced plans to open their platforms to developers
- Media companies and marketers have unprecedented, cost-effective access to more than 300 million captive and engaged users
- Pricing for branded online media will shift from impressions and clicks to engagement and custom actions
- Thesocial media application is the new ad unit
- The power in the online advertising marketplace has shifted from seller to buyer
- Every company is currently trying to figure out how to leverage the social networks, but they need a consultative approach to help filter through mixed messaging on the market opportunity
Vision 6. The Buddy MediaBrand Advocate Process Technology Process People People Process Technology Evaluate business needs with brands and build custom, compelling solutions which deliver against those needs. Strategize 1 Optimize becauseevery brand needs a buddy Promote Drive viral actions using custom, targeted media plans. Increase application usage with Buddy Medias loyalty program, AceBucks. 3 Build Build engaging social solutions that drive interactions between people and brands and deliver social brand loyalty.2 Monitor Track campaigns using Buddy Medias BuddyBrain and guarantee the power of social media is fully leveraged. 4 7.
- Buddy Medias BuddyBrain guarantees the power of social media is fully leveraged.
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