bucks carshare lstf event june 2014 final
TRANSCRIPT
Buckinghamshire County Council
Innovation for Employers and Communities in 2+
Car SharingProgress & Plans in BuckinghamshireCraig Barrack – Managing Director, carbon
heroesAbigail Nichols – Senior Sustainability Officer,
Bucks CC
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2+ Car Sharing in Bucks
• Background
• Progress to date within Buckinghamshire
• Plans for the future:– LSTF 2015/16– Wider Buckinghamshire
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Bucks Carshare• Rural County (fewer travel options)• Located to the west of London (out-commuting)• One of the highest car ownerships in the country• Car trips, as a percentage of the overall daily trips, are
higher than the national average• Car use continues to rise• …Great potential for car sharing
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LSTF 2015/16• ‘Access to Stations’ facing rail improvements:
– Crossrail (Iver & Taplow)– EastWest Rail (Winslow)
• Package of hard and soft measures (providing choices):– Infrastructure – Behavioural change
• Achieving behavioural change in advance of rail improvements, to continue once improvements in place
• Promoting sustainable door-to-door journeys to a number of audiences.
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Developing the brand• Besides LSTF – focussing more on
encouraging car sharing countywide• A lot of planned growth across Bucks,
especially in the towns – need to minimise impact on congestion• Travel Choice – brand for around 15 years, recently ‘refreshed’• Tying the Bucks Carshare brand into this – recognising the links
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Marketing with Impact
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• How’s your comfort zone?
• Pseudonymity.
• Trust Framework.
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Public Car Sharing• Your perfect passenger?
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Engaging with Schools• Trust paramount.
• Restricted registration, open e-mail.
• Support for walking & cycling.
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Business Engagement
• All about adoption.
• Incentivisation – parking.
• Don’t ignore business travel.
• Visitor parking support.
• Gamification.
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Apps• Alert platform.
• Mobility solution.
• Rail integration.
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Summary• Huge potential to increase car sharing in Buckinghamshire
• Car share has been included as part of ‘door to door’ sustainable journey approach in 2015/16 LSTF bid.
• Looking at innovative ways in which we can engage with different audiences and encourage car sharing.
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Thank you• Craig Barrack – carbon heroes– Managing Director– [email protected] / 07957 187 898– www.carbonheroes.com
• Abigail Nichols – Bucks CC– Senior Sustainability Officer– [email protected] / 01296 387746