bubbly an overview ppt
TRANSCRIPT
Bubbly – A Voice Blogging Cum Social Networking Concept
About Bubbly
• Bubbly is the name of the erstwhile startup Bubble Motion.
• Bubble Motion, which launched the product in 2005 was a Singapore Based Startup.
• It re-named itself Bubbly in 2013.
• Bubbly was a VC funded company with Sequoia Capital and Jafco being main investors.
• Bubbly was acquired in 2014 by Altruist Group, one of India’s largest players in Mobile VAS and Telecom Platform products.
http://articles.economictimes.indiatimes.com/2014-09-19/news/54109191_1_voice-viber-whatsapp
What is Bubbly?Bubbly is a new Social Networking Platform which allows users to
1. Make their own Voice Blogs & share it with their friends
on Facebook and Twitter
2. Follow their favorite celebrities’ Voice Blogs.
3. Listen and Respond to their favorite celebrities’ Voice
Blogs via their own voice blogs.
4. Add/Delete to the list of celebrities that they want to
follow depending on their mood and choice.
5. Do SMS Chat with any of the 30 Million Bubbly users
worldwide
Product PlatformsTo make sure that Bubbly as a product is available to all
subscribers (Data/Non Data Users)
Data –There is a high end Mobile Application (IOS/Android)
which allows users to follow celebs/blog and share blogs on
social networking sites. This is the main highlight of the
product.
Voice – All Blogs are also hosted on an IVR platform and upon
every new celebrity blog
Customer
Bubbly Server
Bubbly App– Functionalities
Login/Register Create Blogs
- Register Using o Mobile o Facebook IDo Twitter IDo Google + Account.o Personal Email ID.
- Choose a Username
- Personalizeo Profile Photoo Background Imageo Audio Greetings
- Record your Blog o Press Record Button and Record blog
for 90 Seconds. .
- Add Fun Element o Background Musico Voice Filters (With preview before
record)
- Publish your Post o Facebooko Twitter, on a click of a button
Bubbly App– Functionalities
Get Social Premium Content Access
- Discovero Find Trending posts o Checkout top users in Diff Countrieso Link Facebook/Twitter Accounts
- Add Friendso Choose to add users as friends o Invite friends from Facebook and
Twitter Accounts
- SMS chat with other Bubbly Users
- Premium Celebrities Locked
- Purchase of subscription for a particular premium celebrity required to listen to his/her blogs.
- Purchase via Telco Billing & Payment Gateway (Credit /Debit Cards)
Bubbly Application – Screenshots
Upload Profile Photo
Upload Background Image
Record Audio Greeting
Bubbly Sign in Screen Bubbly Personalization Screen
Bubbly Application – Screenshots
Record and Add Effects to Blogs
Record and Add Background Music to Blogs
Bubbly Application – Screenshots
Discover Trending Posts Linking Facebook Account
Bubbly on IVR – Functionalities
Bubbly - IVR Record and Post Blogs- User Can Record Blogs/Follow Blogs of Celebs
Browse Blogs – Listen to Blogs of Celebs/ listen repeatedly to blogs.Follow Celebrities – Choose and Follow Celebs.Add/Delete Celebrities – User can add or delete celebrities from the list of celebrities he initially chose to follow.
Bubbly – Strategy & Performance Credentials
Bubbly Penetration – Strategy Used
Bubbly Penetration
Feature Phone Smartphones
IVR IVR + App
Feature Phones – Promotion Tools
Smartphones – App Penetration Strategy
Bubbly Users are heavy social networking users, therefore
• Promotions on Social Networking Websites works well
• Website like Facebooks gives huge engagement and App Installs
• Social Games have also been used to promote the app extensively with good results.
Daily App Installs – A Snapshot
Twitter as source for app downloads - Indonesia Case Study
Facebook –A Big Driver of App Downloads - India Case Study
Facebook– A big User Engagement Platform – Vietnam Case Study
Bubbly – Unique Characteristics
1. Rides on the ongoing phenomenon of Social Networking which makes service adoption easy
2. Unique product mix of Data and Voice which is rare
3. Zero Capex product for the telecom – revenue share business model proposed
4. A ready base of 30 million helps by bringing in rollover effect to usage and revenues.
THANK YOU!Link for Downloading the app
IOS - https://itunes.apple.com/in/app/bubbly-social-voice/id462545005?mt=8
ANDRIOD- https://play.google.com/store/apps/developer?id=Bubbly&hl=en