buad 307 presentation
TRANSCRIPT
BUAD 307 Group 5:Daniel Newman
Kelli TatumWinny HuangRohan Desai
Tony YoonVishrut Bubna
Need
The exponential innovation in video and wireless technology combined with the increased demand for analytical tools in the sports industry has put considerable pressure on athletes and coaches to become more efficient in their training.
Mission
As a solution to this need, Vulcan Vision has developed Vulcam for the sports industry to provide an instant, easy to set up, all-angle motion feedback for detailed performance analysis and increased efficiency and portability in a seamless manner across all devices.
Market Potential & Measurable Goal Est. market size:
16,180 NCAA sports teams + 300 professional athletic teams + potentially interested teams = 16,630 teams
Measurable goal:
$0.91M for the first year
Est. frequency of purchase:
2 times per team
= 33,260 Vulcams
33,260 Vulcams X$10,000 per Vulcam
= $332,600,000 Rev
Market Potential - Survey
FootballSoftballSoccerRowingTennisSquash
GolfBaseball
USCYale
Boston UniversitySanta Clara University
Long Beach StateWhitworth University
UC BerkeleyUCLA
Survey Demographics
Sports Universities
Market Potential - Survey
Market Potential - Survey
Market Potential - Survey
Market Potential - Survey
Limiting Factors
Competition:Sport Scope
● Bulky● Not easily portable● Mainly targets football
market
SkyCoach● Offers video software & no
hardware● Only targets high school
football
Limited Resources:Dependent on Apple iPod Touch
Promotion: Advertisement
Marketing Strategies - Promotion
Word of mouth endorsements
Video demonstrati
ons that show the benefits
Trade shows and conventions for sports technology
FREE trial periods
Publicity using
articles and sports magazine
s
TestimonialsREVIEWS
Marketing Strategies - Corporate Image
Produce and maintain cutting-edge video software solutions for instant motion analysis
Protect products with patents
Focus on collegiate and professional sports teams
Marketing Strategies - Positioning
collegiate &
professional
sports teams
UniqueAll-
inclusiveEfficient
Market targets (lock)
Product image (key)
Future
Expand present software technology to include direct performance analysis and feedback
Pursue additional market needs in the fashion sector Trying on clothes, sending friends pictures/videos of how it looks
It’s all about perspective