bu3 product planning motorola 002

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Motorola Meeting

Arimacomm BU3 Product PlanningJun 19, 2008

Arima Communications ConfidentialThe above information is subject to change without further notification


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Agenda

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Arimas WM product roadmap

3606 product introduction



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PE223 product introduction

SP201 product introduction


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Agenda

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SmartphoneConsumer

PE250 PE260

PE225 3615/3605

3606

BusinessFunctionality

BU3 Product Segmentation

3617

3608

Internet accessMessaging (Push mail)

PE223

CMDMobile TV

Multimedia

GPS

Small size


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5

ID

DPA/UPA HSDPA HSDPA HSDPA HSDPA HSUPA HSUPA HSUPA HSUPA HSUPA

OS WM6 WM6.1 WM6.1 WM6.1.x WM6.1.x WM6.1.3 WM7 WM7 WM7

LCD 2.8" QVGA 2.8"QVGA 2.8"QVGA 3.0"WQVGA 3.0"WVGA 2.5" HVGA 4.3"WVGA 3.0"WVGA 3.0"WVGA

Camera 2M PM 2M PM 2M FF 3M AF 3M FF 3M AF 5M AF 5M AF 5M AF

WiFi

BT

FM Radio RDS

GPS

NFC n/a n/a n/a n/a n/a

Finger-Print n/a n/a n/a n/a n/a n/a

Flat Panel n/a n/a

DVB-H/T n/a n/a n/a n/a n/a n/a

MP Q2/08' Q2/08' Q3/08' Q4/08' Q1/09' Q2/09' Q2/09' Q3/09' Q4/09'

PDA Phone Product Roadmap

3615/05 3617 PE250PE225 PE223 3606

OptionMandatory

PE2603608Product CMD


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Agenda

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3606 ID concept


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3606 Segment/Selling Point

Target Segment: Professional Consumer

Selling point: Gesture Touch UI with Scroll wheel and GPS navigation

Finger gesture touch UI and flat screen panel

Easy operating scroll wheel for multimedia

Small, slim and light

GPS map and personal navigation

Pays own bill, consumer sensitivities to price/value Need mobile for business and social - mobile as life manager Job is important, so is social life

Keeps phone on all the time - doesnt want to miss opportunity Uses functional products that help them stay in touch


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OS: Microsoft Win Mobile 6.1 ProfessionalProcessor: EMP U360 + Samsung 2442( 500 ) MHz

Frequency: HSDPA Tri-band 850/1900/2100 MHz

GSM/EDGE Quad-band 850/900/1800/1900 MHz

Sys Memory: 256 MB NAND Flash, 64 MB SDRAMDimensions: 104.9 X 61.5 X 12.98 mm

LCD: 2.8 TFT LCD QVGA

Battery: 1530 mAh

Camera: 2M CMOS FF + VGA

FM: RDS

Connectivity : WiFi, BT, Mini USB

GPS: SiRF Star III

3606 High Level Spec


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Agenda

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3617 ID

Dimension: 109.5x 59x 18 mm


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Target Segment: Business User/Traveler

Selling point: Flat panel slider QWERTY with Personal GPS Navigation

Travel extensively ( esp.international) - need to be contactableeverywhere

Keep phone on all the time - doesnt want to miss opportunity Work is primary focus - leads to work/life imbalance

High mobile usage and very high ARPU Embrace technology for efficiency and productivity

Worlds first flat panel slider QWERTY Touch Window with finger gesture

Push Email , Instant messaging, MMS, SMS, Web Brower, Document viewer

PIM, calendar and contact list

GPS map and personal navigation

3617 Selling Point


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3617 High Level Features

OS: Microsoft Win Mobile 6 Professional Frequency: GSM/EDGE Quad-band 850/900/1800/1900 MHz

HSDPA Tri-band 850/1900/2100 MHz

Sys Memory: 256 MB NAND Flash, 64 MB SDRAM

Dimensions: 109.5x 59x 18 mm LCD: 2.8 TFT LCD QVGA

Battery: 1530 mAh

Camera: 2M CMOS Macro

Keypad: Side Sliding QWERTY

Connectivity: Bluetooth, WiFi, GPS

USP: Flat Panel, Touch Window UI


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Agenda

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3608 ID concept

Dimensions update: 112x 54 x14.3 mm


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3608 Segment/Selling Point

Large 3.0 inch wide screen (new screen view experience) Slim form factor (the width is close to feature phone) Auto screen rotation Web Browser IE 6 on WM6.1 GPS map and personal navigation Finger gesture touch UI and flat screen panel

Pays own bill, consumer sensitivities to price/value Need mobile for business and social - mobile as life manager Job is important, so is social life Keeps phone on all the time - doesnt want to miss opportunity Uses functional products that help them stay in touch

Selling point: Slim Pocket PC Phone with Wide Screen

Target Segment: Professional Consumer


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1717

OS: Microsoft Win Mobile 6.1.x Professional

Frequency: HSDPA (850/1900/2100) MHz

GSM/GPRS/EDGE Quad-band 850/900/1800/1900 MHz


Dimensions: 112 X 54 X14.3 mm

LCD: 3.0 TFT LCD WQVGA (400x240)

Battery: 1410 mAh

Camera: 3.2M CMOS AF + VGAFM: RDS

Connectivity: WiFi, BT 2.0, Mini USB 1.1USP: Wide screen/ GPS/IE 6/G-sensor

3608 High Level Spec


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Agenda

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PE223 ID concept


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PE223 Segment/Selling Point

3 inch high resolution wide screen (800x480)

Full PC Internet browser experience Slim Form Factor (MID with feature phone size) GPS map and personal navigation Finger gesture touch UI and flat screen panel

Auto screen rotation

Heavy internet & web data user Demand on both of voice call and internet data Job is important, so is social life Keeps phone on all the time - doesnt want to miss opportunity Uses functional products that help them stay in touch

Selling point: mini- MID Phone (Mobile Internet Device)

Target Segment: Mobile Internet User


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Full PC Web Browser Experience

WQVGA (400x240) WVGA (800x480)

zoom in


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OS: Microsoft Win Mobile 6.1.x Professional

Frequency: HSUPA Tri-band (850/1900/2100) MHz

GSM/GPRS/EDGE Quad-band 850/900/1800/1900 MHz


Dimensions: 108 X 51 X11.9 mm

LCD: 3.0 TFT LCD WVGA (800x480)

Battery: 1100 mAh

Camera: 3.2M CMOS FF + VGAFM: RDS

Connectivity: WiFi, BT 2.0, Mini USB 2.0 HS

PE223 High Level Spec


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Agenda

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SP201 ID Concept-1


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SP201 ME Stacking-1


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SP201 High Level Spec

OS Microsoft Win Mobile 6.1.x Standard(to be upgraded to WM 7)

HW platform Samsung 2442 + EMP U365

Frequency HSUPA Single-band 2100 MHz

GSM/EDGE Tri-band 900/1800/1900 MHz

Sys Memory 256 MB ROM, 128 MB SDRAM

Dimensions 99.9X 44 X12 mm

LCD: 2.0 TFT LCD QVGA

Battery: 930 mAh

Camera: 2M CMOS FF (+VGA front camera)

Connectivity: BT,AGPS, Mini USB

Input method: Hall mouse + numeric key

S 201 C i i (1 f 2)


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SP201 Feature Comparison List (1 of 2)Feature Item SP201 Specification Moto RFI

Network

Operating FrequencyHSUPA single band 2100 MHzGSM/EDGE Tri-band900/1800/1900 MHz

HSDPA: 2100/850, 850/1900,2100/900GSM Quadband

GPRS Class 10, Type B

Speech coding FR, EFR, AMR

Form Factor

Phone type Bar type Clamshell

ID Dimension (mm) 99.9 X 44 X12 mm 93x49x14 mm

Antenna Embedded

HW/OSPlatform

Base band EMP U365Applicationprocessor Samsung 2442

Operating system Windows Mobile 6.1.x Standard

System Memory 256MB ROM/ 128 MB SDRAM

PhysicalSpecification

Expansion Micro-SD

Display 2.0 TFT LCD QVGA 65K 2.2 QVGA 262K Front Keypad 4 keys + Hall mouse + numeric key

Battery 930 mAh 950mAh

Standby Time Up to 150 hrs (estimated)

Talk Time WCDMA: voice calling 3 hrsGSM: 4 hrs (estimated)

SIM/USIM Interface Plug-in SIM, 1.8 /3 V

SP201 F C i Li (2 f 2)


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Feature Item SP201 Specification Moto RFI

Imaging

Camera 2M FF (CMOS) 2nd front VGA

camera3.2M FF (CMOS) 2 nd front VGAcamera

Video Video recorder, Video callVideo Format MPEG4, H.263, WMV,-- H.264, RV v9,

Music

Audio Format AMR, MP3, AAC, WMA, AAC+, AAC+ enhanced, MIDI,RAv10

Speaker Single Loud speaker

Music Output Stereo Output through headset,

mini USB ear jack

Messaging/Browsing

SMS ETSI GSM 03.40

MMS OMA MMS 1.2Browser IE 6, WAP 2.0, HTML Opera 9.x

OtherApplications

GPS AGPS

Instant Message MSN

Email Protocol Push Email, POP3, IMAP4, SMTP MotoSync

Security MS DRM 10, SSL, HTTPS, WTLS,TLS, SIM Lock, Device Lock

Connectivity

Mini USB Ver 1.1 2.0 HS

Bluetooth Ver 2.0WiFi No

SP201 Feature Comparison List (2 of 2)


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HW

SW

PV

ME

SP201 MilestoneRTL: M/Q2, 2009

2009

DecJun Jul Aug Sep Oct

Design

ME

Design

Hard

Tool(T1 : 11/2)

Verification & Fine-tune

Alpha

10/31

Pre-FTA

(12/10-12/27)

FTA(R&TTE/GCF)(1/19-3/7)

Logo test/Field Trial

EP2

(10/6-11/30)

2008

Nov

RC

4/10

Soft

Tool(8/11-9/29)

Beta

12/26

Tf

EP1

(8/18-10/5)

Notes : Hardware period count from SMT for current build to SMT for next build.For example EP1 3/15-5/2 means EP1 SMT starting from 3/15 and EP2 SMT starting from 5/3.

Feb

EP3

(12/1-1/18)

FP

1/19-3/22)

HW/SW/Field Trial/Certifications/ IOTRequirements fix, 6/27

Mar

PTCRB/FCC including Review

AprMP

Jan

ID finalized 7/4

Assume ID 3D modeldevelop by Arima

PP

3/23-5/10)

RTM

4/29

Customer IOT(1/5 4/3)

May


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