Travel, back to the future The age of assistance

Fabio Galetto, Director Travel & Automotive, Google Italy

Confidential + Proprietary

Do I need a visa for Indonesia?When should I go to Hawaii?Which restaurants are nearby?How do you say ‘hi’ in Japanese?

1 in 3 travelers are interested in using a digital assistant to research travel or make travel reservations

Source: Google/Phocuswright Travel Study 2017

The Future is AI-First

We will move from mobile first to an AI first world. We see huge opportunities to dramatically

improve how people work.

Sundar Pichai, CEO at Google

“”

Organize the world’s information and make it universally accessible and useful.

Google’s Mission

Create helpful,assistive experiences

for users

Help partners engage travelers across devices

and contexts

Drive more qualified leads to

partners

Intent

Identity

Context

Computing PowerVolume of Data

Source: “The age of analytics: Competing in a data-driven world” from the McKinsey Quarterly, Dec 2016& “Revolutionary change demands speed and agility in the asset management industry” from KPMG, Jan 2017

Confidential + Proprietary

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2013 2016 2025

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200

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16.1

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Source: “The age of analytics: Competing in a data-driven world” from the McKinsey Quarterly, Dec 2016& “Revolutionary change demands speed and agility in the asset management industry” from KPMG, Jan 2017

Anticipate and assist

across the travel journey

Dreaming | Research & Booking | Experiencing | Sharing

---------------------------------------- Assistance --------------------------------------

60% of searches for destination information are

coming from mobile devices

Source : Destinations on Google Data, March 2016, US

Hotels

Hotels Flights

Places to stay in Oakland

85% of leisure travelersdecide on activities only after having

arrived at the destination

Proprietary + Confidential

photos uploaded everyday

1 Billion+Source: Google Data, 2017

Confidential + Proprietary

Good News: You’re not late

Thank You!