BTEC Level 1 & 2 FIRST AWARD in MUSIC

UNIT 2: Managing a Music Product

YOUR NAME HERE

Study Guide/Student Workbook

- You need to work through each worksheet (WS)

- Make sure all work is in your own words

- Make it your own - add pictures, change theme/fonts etc.

- Check your spelling

- Ask the person next to you to check you work and peer assess, what could you do to improve?

BTEC LEVEL 1 & 2 FIRST AWARD IN MUSIC

Unit 2: Managing a Music Product

SCENARIOThe ‘Now That’s…’ series of compilation CDs has

been going for 21 years now, and this year we would like to make Swindon Academy’s very own version of

this popular album.The album will feature songs composed using

Sibelius, recording studio & Garageband by the BTEC Music class, and it will

be made available on the popular Sound Cloud music sharing website so all will be able to easily listen to

the compositions produced by the pupils in the class.

Unit 2: Managing a Music Product

Task 1.1(1A.1, 1A.2, 2A.P1,2A.M1, 2A.D1, 2A.P2,2A.M2, 2A.D2)

“The Production Team”You should form a Production Team with others chosen from your class, with the aim of planning, developing and delivering your CD.

• At your production meetings you should consider your target audience, the content/material for your CD and how you propose to record it taking into account the availability of the studio and musicians/performers including time constraints relating to recording and mixing. Remember also to take into account any copyright issues if you are including ‘cover versions’ of existing songs, and/or ‘loops’ of existing riffs in your compositions and to include rehearsal time in your plans.

Your development activities as part of the Production Team creating the CD will include:• Contribution to scheduled recording sessions and meetings• Considering suggestions such as alternative/additional material and changes to the sound or balance of individual tracks• Reviewing the progress of the work making any changes necessary to meet deadlines and achieve your aims.• Good timekeeping and preparation, listening and responding to direction from others, working safely at all times and demonstrating good production skills.

You will need to think about:• Format, size and scope of the final album• Timescales involved and milestones• Status of the product – it is full-scale product, trial, experiment, informal, finished product, demo, master?• Success criteria e.g. how will we know if it was a success or failure?

The final product will benefit from effective teamwork and the strengths of the individual team members involved. This will include good timekeeping and preparation, listening and responding to direction from others, working safely at all times and demonstrating good production skills.

EVIDENCE

• a unit log which may contain: *What does the final delivery look like e.g. presentation to peers, press launch for album

*rough outline ideas, either in the form of written notes or diagrams *notes from discussions and meetings

*schedules/timetables *lists of required resources and equipment *set lists

*annotated sheet music *drafts of compositions or arrangements *notes or recordings from rehearsals and/or other preparations

*equipment diagrams and floor plans *room/ resource booking sheets teacher observation and/or interim assessment records.

• the final copy of your CD recording

Criteria covered by task 1.1:

To achieve the criteria you must show that you are able to:

Unit

Criterion reference

Make a positive contribution to the planning of a music product. 2 2A.P1

Make a positive and consistent contribution to the planning of a music product, making considered decisions in relation to the demands of the work.

2 2A.M1

Make a significant and imaginative contribution to the planning of a music product, making considered and insightful decisions in relation to the demands of the work.

2 2A.D1

Demonstrate a positive input into the development and delivery of a music product. 2 2A.P2

Demonstrate a positive and consistent input into the development and delivery of a music product that is integral to the success of the work. 2 2A.M2

Demonstrate a sustained and effective input into the development and delivery of a music product, making a significant contribution to the success of the work.

2 2A.D2

 

If you have not achieved the Level 2 criteria, your work will be assessed to determine if the following Level 1 criteria have been met.

To achieve the criteria you must show that you are able to:

Unit

Criterion reference

Make a limited contribution to the planning of a music product. 2 1A.1Demonstrate a limited input into the development and delivery of a music product. 2 1A.2

BTEC LEVEL 1 & 2 FIRST AWARD IN MUSIC

Planning:Outline of ideas from the Production meeting on…..

The CD will be called “Now that’s what I call Swindon Academy Volume 1!!”

TopicsTopics IdeasIdeas

Target audienceTarget audience

Content/ material of the CDContent/ material of the CD

How it will be recordedHow it will be recorded

Any copyright issues if cover songs are usedAny copyright issues if cover songs are used

OtherOther

BTEC LEVEL 1 & 2 FIRST AWARD IN MUSIC

Planning:Outline of ideas from the Production meeting on……

BTEC LEVEL 1 & 2 FIRST AWARD IN MUSIC

Planning:Outline of resource ideas from the Production meeting on……

Planning:Outline of Timetabled Schedule and Events from the Production meeting on………

DateDate Work to be completedWork to be completed

BTEC LEVEL 1 & 2 FIRST AWARD IN MUSIC

Every pupil in class will contribute one song to the CD. Use the planning sheet below to help you with initial ideas:

What makes a great song, and which of these are you going to include in your composition?- Has a strong beat

- Has a very catchy riff (a short pattern of notes) that repeat again and again- All of the instruments need to be in time together

- Has a clear structure, for example intro, verse 1, chorus, verse 2, chorus, outro-Has different instruments, like drums, bass, guitar, piano, synths

What style & song will you base your composition on?

- e.g. slow ballad like ‘Someone Like You’? Catchy pop song like ‘Just The Way You Are’? Loud rock like ‘Sweet Child of Mine’?

What structure will your composition have? -A) Binary (A section, B section)

B) Ternary (A section, B section, A section)C) Pop song form: Intro, Verse 1, Chorus, Verse 2, Chorus, Outro

What instruments will you use in your composition? – e.g. Hip hop drums? Electric Guitar? Synth?

Development:

My Garageband Composition

Below is a screenshot of my Garageband composition that will be one of the tracks on the CD:

Development: Track List of the CD

Track No. Track No. Track NameTrack Name PupilPupil

Development: My Artwork Proposal for the CD

Below is my artwork proposal for the ‘Now That’s What I Call Swindon Academy! Volume 1’ CD. The best design from the group will be chosen as the front cover for the finished product.

Now That’s What I Call Swindon Academy!Volume 1

SCENARIOWell done! You have a finished product (album)! It is now time to spread the word and raise awareness so

that potential customers/ consumers are aware of how to get hold of it!

Unit 2: Managing a Music Product

Task 2.1 (1B.3, 2B.P3, 2B.M3, 2B.D3) “Promoting the Product!”

You should each create at least one element of a promotional pack for the CD. In addition to

the actual CD packaging, the pack should contain other essentials such as a press

release, radio advert, or a website.

• a copy of the final product – CD with packaging• research material, promotional material drafts and notes

• promotional materials, and links where appropriate• teacher observation and/or interim assessment records

EVIDENCE

Criteria covered by task 2.1:

To achieve the criteria you must show that you are able to:

Unit

Criterion reference

Create promotional material appropriate to the product that communicates essential information to the target audience. 2 2B.P3

Create promotional material appropriate to the product that communicates essential information to the target audience and shows awareness of industry practice.

2 2B.M3

Create imaginative promotional material appropriate to the product that communicates information effectively to the target audience and shows awareness of industry practice.

2 2B.D3

If you have not achieved the Level 2 criteria, your work will be assessed to determine if the following Level 1 criteria have been met.

To achieve the criteria you must show that you are able to:

Unit

Criterion reference

Create promotional material. 2 1B.3

Promotion:

Outline of Ideas From Production meeting on……

Below is a picture of the final product - the finished CD

1

BTEC LEVEL 1 & 2 FIRST AWARD IN MUSIC

A. Create promotional material appropriate to the product that

communicates essential information to the target audience. (P3)

Create a poster/ leaflet to promote the CD. Remember to include the following:

- A picture of the actual CD we will be selling

- Name of CD - ‘Now That’s What I Call Swindon Academy! Volume 1’

- Price of CD

- Release Date

- Where it is available from: PArts Dept

- Who it is by: Year 10 BTEC Music Class

- Theme: ‘Music Technology In Action’

Remember your target audience: make your poster clear and interesting with pictures and clear writing!

MY POSTER

B. Create more promotional material that shows awareness of industry

practice (M3)

Examples of other promotional material:

A press release

A website

A radio advert

Important: Make sure these promotional materials are similar to others that are used within the music industry!

C. For D3, your promotional material needs to be imaginative, communicates the information effectively to the target audience, and shows awareness of

industry practice

SCENARIOFollowing the release of the release of the album, you will review the product and management process of the product in terms of strengths and weaknesses over the whole process, and make suggestions for

improvement/development in terms of future projects.

Unit 2: Managing a Music Product

Task 3.1 (1C.4, 2C.P4, 2C.M4, 2C.D4)“The Review”

You should review the work undertaken by yourself and your peers throughout the project. This could be in the form of a written report, recorded discussion or presentation. You need to look into:

• The strengths/ weaknesses of the process• The effectiveness of the planning e.g. sufficient time to prepare

• The management of professional relationships• The use of resources

• Individual and team contributions to the process• How planning was affected and changed as a result of the creative process

You should pay particular attention to any strengths and weaknesses evident not just in the planning and management of the project, but also take account of the artistic content and audience response when

listening to the CD. You should also make suggestions for improvement/development in terms of future projects.

• a written report, recorded discussion or presentation.

EVIDENCE

Criteria covered by task 3.1

To achieve the criteria you must show that you are able to: UnitCriterion reference

Describe the strengths and weaknesses of the product with reference to the management process. 2 2C.P4

Explain the strengths and weaknesses of the product with reference to the management process. 2 2C.M4

Explain the strengths and weaknesses of the product, justifyingconclusions, with reference to the management process. 2 2C.D4

If you have not achieved the Level 2 criteria, your work will be assessed to determine if the following Level 1 criteria have been met.

To achieve the criteria you must show that you are able to: Unit

Criterion reference

Identify the main strengths and weaknesses of the product with reference to the management process. 2 1C.4

A) - Describe the strengths and weaknesses of the product with reference to the Management Process (P4)

Management Management ProcessProcess StrengthsStrengths WeaknessesWeaknesses

PlanningPlanninge.g. initial ideas; e.g. initial ideas;

schedule;schedule;

DevelopmentDevelopmente.g. resources & e.g. resources &

time used time used effectively? effectively?

DeliveryDeliverye.g. quality of e.g. quality of

tracks, artwork, and tracks, artwork, and promotion. promotion.

Audience response?Audience response?

Suggestions for Improvement:Suggestions for Improvement:Next time I would...Next time I would...

BTEC LEVEL 1 & 2 FIRST AWARD IN MUSIC

B. Explain the strengths and weaknesses of the product, with

reference to the management process. (M4)

- Explain how the planning process contributed to the final product

- How did you meet the requirements of your role?

- How well did your work contribute to the final CD?

- How well did the group contribute to the final CD?

BTEC LEVEL 1 & 2 FIRST AWARD IN MUSIC

C. Explain the strengths and weaknesses of the product, justifying

conclusions, with reference to the management process. (D4)

- Provide a full and detailed evaluation that considers how and why the activities contributed to the final CD

- How did you meet the requirements of your role? - use specific examples to justify your conclusion

- How well did your work contribute to the final CD? - use specific examples to justify your conclusion

- How well did the group contribute to the final CD? - use specific examples to justify your conclusion

BTEC LEVEL 1 & 2 FIRST AWARD IN MUSIC