BUSINESS STUDIES PROJECT

MARKETING MANAGEMENT

BYSAHIL DAW

XII C

INFORMATION

TITLE OF THE PROJECT – MARKETING MANAGEMENT

NAME OF STUDENT – SAHIL DAW

SCHOOL – APEEJAY SCHOOL

CLASS – XII C

ROLL NUMBER - 27

PREVIEW ACKNOWLEDGEMENT INTRODUCTION COMPETITIVE BRANDS NEED OF COMPUTERS MY PRODUCT PRICE RANGE FEAUTURES TAGLINE SELLING PRICE OF COMPETITORS PROFIT MARGIN PACKAGING CHANNEL OF DISTRIBUTION PROMTION, SCHEMES, MY U.S.P TRANSPORTATION, COMPETITORS U.S.P WAREHOUSING PERMISSIONS AND LICENSES REQUUIRED BIBLIOGRAPHY CONCLUSION

ACKNOWLEDGEMENT

MY PROJECT IS ON MARKETING MANAGEMENT OF COMPUTER (CAX).

SPECIAL THANKS TO BUSINESS TEACHER, PRINCIPAL.

PROJECT HELPED ME TO INCREASE MY KNOWLEDGE AND TO LEARN NEW THINGS.

THANKS TO MY PARENTS WHO ALSO GAVE ME TREMENDOUS SUPPORT IN DOING THIS PROJECT

INTRODUCTION

COMPUTER IS A GENERAL PURPOSE DEVICE PROGRAMMED TO CARRY OUT SET OF ARTHEMETIC AND LOGICAL OPERATIONS

MAINLY A COMPUTER CONSISTS OF THE FOLLOWING - CENTRAL PROCESSING UNIT ( CPU) AND SOME FORM OF MEMEORY

IT HAS VARIOUS UNITS CARRYING OUT DIFFERENT OPERATIONS

OPERATIONS ARE CARRIED OUT IN SYSTEMATIC AND LOGICAL MANNER

COMPETITIVE BRANDS

DELL INC - AMERICAN MULTI NATIONAL COMPUTER TECHNOLOGY CORPORATION

APPLE INC - AMERICAN MULTINATIONAL CORPORATION

HP - HEWLETT PACKARD COMPANY- AMERICAN MULTI NATIONAL CORPORATION

LENEVO - CHINESE MULTI NATIONAL TECHNOLOGY

GATEWAY INC - COMPUTER HARDWARE- CALIFORNIA USA COMPANY

NEED OF COMPUTER

IMPORTANT PART OF EVERYBODYS LIFE IN 21ST CENTURY

INCREASES THE PRODUCTIVITY AND EFFICEINCY OF WORK DONE

THEY ALSO ENABLE ONE TO MULTITASK, THAT IS CARRYING OUT A NUMBER OF OPERATIONS SIMULTANEOUSLY.

IT’S A MEDIA OF COMMUNICATION

MY PRODUCT

CAX OFFERS MANY SERVICES LIKE INFRASTRUCTURE, HOSTING, CONSULTING ETC

CAX IS NAMED RANK 2 AS LARGEST FIRM HAVING LARGEST NUMBER OF EMPLOYEES (433362)

IN OVERALL CAX IS RANKED 31 IN FORBES

CAX HAS 12 RESEARCH LABORITIRIES WORLDWIDE AND WON 5 NOBEL PRIZES, 6 TURNING AWARDS, 5 NATIONAL MEDAL OF SCIENCE ETC TILL DATE

PRICE RANGE

CATEGORY PART NUMBER PRICE

X3200 436712S 48,000

X3400 TOWER 79731BS 70,000

X3650 2U (RACK) 79791S1 1,30,000

X3650 2U (RACK) 797PEG 1,35,000

X3650 2U (RACK) 79450 62 X (RACK MOUNT)

92,000

X3400 TOWER 7975I1A 1,35,000

X3400 TOWER 7975PAT 1,28,000

X3400 TOWER 7975IMA 95,000

FEATURES

FAILURE OF AVOIDANCE

CENTRAL SECURITY

AVOIDING THE STORM DRAIN

TAGLINE

THINK SMARTER – WORK FASTER

WORKING AROUND THE WORLD TO BUILD A BRIGHTER PLANET

STRATEGIES ARE BEING REDESIGNED FOR CUSTOMER SATISFACTION

ONCE UNIVERSALLY HELD CONVENTIONS ARE GIVING WAY TO- NEW PRESPECTIVE, NEW WAYS OF PROMOTING, NEW SOLUTIONS ACROSS INDUSTRIES AND INDIVIDUALS

SELLING PRICE OF COMPETITORSBRAND CATEGORY PRICE

ACER ACER VERITON M200 – M6IV

2,64,000

ACER L67OG 72,400

APPLE APPLE IMAC MC5IIHN/A (1TB)

1,19,000

APPLE APPLE IMAC MC50 8HN/A 73,200

DELL DELL INSPIRON ONE 2020 (TOUCH)

45,900

DELL DELL INSPIRON ONE 2330 – W24033IN8

53,900

PROFIT MARGIN

HEADS PROFIT (%)

MANUFACTURER 4 – 6 %

WHOLESELLER 9 – 12 %

RETAILER 15 – 17%

PACKAGING WRAPPING, CRAFTING, FILLING OR COMPRESSING OF GOODS TO

PROTECT THE PRODUCT FROM- SPOILAGE, PILFERAGE, BREAKAGE, LEAKAGE ETC

CAX RECOMMENDS HIERARCHICAL STRUCTURE

PROVIDES GUIDELINES AND DIRECTION

MINIMIZING TOXIC ELEMENTS IN PACKEGING MATERIAL

IDENTIFYING METHODS, PROCESS AND DESIGN TO REDUCE PACKEGING VOLUME

CHANNEL OF DISTRIBUTION

CAX USES THE INDIRECT CHANNEL – ONE LEVEL CHANNEL

ONE INTERMEDIARY IS ADOPTED – THE RELATION

FIRM DIRECTLY SUPPLY THE PRODUCT TO RETAILER WHO SELLS THE PRODUCT TO CUSTOMER

ALSO USES COMMON DIRECT CHANNELS LIKE INTERNET, TELESHOPPING ETC

PROMOTION

VARIOUS PROMTING WAYS ARE – REBATE – SELLING PRODUCT AT A SPECIAL PRICE WHICH IS LESS THAN

THE ORGINAL PRICE DISCOUNTS – REDEMPTION OF CERTAIN PERCENTAGE OF PRICE FROM

LIST PRICE PREMIUM OR GIFTS – GIVING A FREE GIFT LUCKY DRAW – A LUCKY DRAW ORGANISED AT THE TIME OF PAYMENT PACKAGED PREMIUM – SPECIAL PRICE ALREADY INCLUDED INSIDE THE

PRODUCT

SCHEMES

WHOLESELLER – DISCOUNTS

RETAILER – DISCOUNTS

CONSUMER – DISCOUNTS, REBATES ETC

MY U.S.P

CAX, HAS A U.S.P THAT IS THERE PRODUCT IS UNIQUE IN THEIR LEVEL OF QUALITY AND SATISFACTION WHICH THEY PROVIDE TO THEIR CONSUMERS

METHOD OF PROMOTION IS THEIR MAIN U.S.P

TRANSPORTATION

AIR TRANSPORT – DELIVERS ITEMS QUICKLY OVER LONG DISTANCES

RAIL TRANSPORT – IT IS ENVIRONMENTALLY FRIENDLY COMPARED WITH OTHER TRANSPORT MODES

SEA TRANSPORT – HELPS IN TRANSPORTING LARGE VOLUMES AT LOW COST

COMPETITORS U.S.P

APPLE IS IMPECCABLE IN THEIR DESIGN APPLE SHIPS 200% OF EXPECTIONS

LENEVO PROTECT AND ATTACK STRATEGY HELPED IT EXPAND GLOBALLY LENOVO USES THE MAIN TECHNIQUE OF COATING

WAREHOUSING

PRODUCTS ARE KEPT HERE SO THAT IT IS PROTECTED

STOCK LEVEL OF MINIMUM 30 DAYS

PARTICULAR SEGMENT OF GOODS ARE KEPT IN ONE ROW THAT IS STORAGE SYSTEM

PUBLIC WAREHOUSE THAT IS OWNED BY GOVERNMENT SHOULD BE USED AS THE RATE IS CHEAP

PERMISSIONS AND LICENSES REQUIRED

TRADE LICENSE – GIVES PERMISSION TO CARRY ON PARTICULAR TRADE OR BUSINESS FOR WHICH IT IS USED

SALES TAX REGISTRATION – A TAX COLLECTED BY ALL RETAILERS AND CERTAIN SERVICE PROVIDERS WHEN THEY MAKE TAXABLE RETAIL SALES

PERMANENT ACCOUNT NUMBER (PAN) CARD – IT IS A UNIQUE ALPHA NUMERIC COMBINATION ISSUED TO ALL JUSTICE AND JURISTIC IDENTIFIABLE UNDER THE INCOME TAX ACT 1961

BIBLIOGRAPHY

GOOGLE IMAGES

GOOGLE

SLIDESHARE

WIKIPEDIA

CONCLUSION

LEARNED TO NAVIGATE A VOLATILE GLOBAL BUSINESS ENVIRONMENT OVER THE LONG TERM

IMPORTANT TO PRODUCE NEW KINDS OF LEADERS WHO CAN DEAL WITH BIG PROSPECTS

SUCH PROSPECTS –

TESTS PEOPLES ABILITY TO OPERATE IN A LARGE COMPLICATED ENVIRONMENT

NEED STRONG COLLABORATION SKILLS

THANK YOUANY QUESTIONS

?