bsnl mobile services
TRANSCRIPT
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REPORT ON
BSNL mobile services Snapping at
competition's heels
Submitted TO: - Submitted By: -
MR. ISHVINDER SINGH ASHWANI TYAGI
FACULTY 6nb - 29292
ICFAI National College,
Dehradun
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CONTENT
1. COMPANY PROFILE
2. INTRODUCTION OF TOPIC
3. WORKING OF PROJECT
4. SUMMRY OF PROJECT
5. RESEARCH METHODOLOGY
6. OBJECTIVE OF THE STUDY
7. LIMITATION
8. BODY OF THESIS
9. REFRENCE
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ACKNOWLEDGEMENT
I am in deeply greatful to MR. ISHVINDER SINGH
Faculty in ICFAI National College, Dehradun for his
continual encouragement to motivate me time to time and
also help me to complete this interim report.
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Bharat Sanchar Nigam Ltd. formed in October, 2000, is
World's 7th largest Telecommunications Company
providing comprehensive range of telecom services in
India: Wireline, CDMA mobile, GSM Mobile, Internet,
Broadband, Carrier service, MPLS-VPN, VSAT, VoIPservices, IN Services etc. Within a span of five years it has
become one of the largest public sector unit in India.
BSNL has installed Quality Telecom Network in the
country and now focusing on improving it, expanding the
network, introducing new telecom services with ICT
applications in villages and wining customer's confidence.
Today, it has about 47.3 million line basic telephone capacity, 4
million WLL capacity, 20.1 Million GSM Capacity, more than
37382 fixed exchanges, 18000 BTS, 287 Satellite Stations,
480196 Rkm of OFC Cable, 63730 Rkm of Microwave Network
connecting 602 Districts, 7330 cities/towns and 5.5 Lakhs
villages.
BSNL is the only service provider, making focused efforts
and planned initiatives to bridge the Rural-Urban Digital
Divide ICT sector. In fact there is no telecom operator in thecountry to beat its reach with its wide network giving services
in every nook & corner of country and operates across India
except Delhi & Mumbai. Whether it is inaccessible areas of
Siachenglacier and North-eastern region of the country. BSNLserves its customers with its wide bouquet of telecom services.
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BSNL is numero uno operator of India in all services in
its license area. The company offers vide ranging & most
transparent tariff schemes designed to suite every customer.
BSNL cellular service, CellOne, has more than 17.8 million
cellular customers, garnering 24 percent of all mobile users asits subscribers. That means that almost every fourth mobile
user in the country has a BSNL connection. In basic services,
BSNL is miles ahead of its rivals, with 35.1 million Basic Phone
subscribers i.e. 85 per cent share of the subscriber base and 92
percent share in revenue terms.
BSNL has more than 2.5 million WLL subscribers and
2.5 million Internet Customers who access Internet through
various modes viz. Dial-up, Leased Line, DIAS, Account Less
Internet(CLI). BSNL has been adjudged as the NUMBER
ONE ISP in the country. BSNL has set up a world class multi-
gigabit, multi-protocol convergent IP infrastructure that
provides convergent services like voice, data and video through
the same Backbone and Broadband Access Network. At
present there are 0.6 million DataOne broadband customers.
The company has vast experience in Planning,Installation, network integration and Maintenance of
Switching & Transmission Networks and also has a world class
ISO 9000 certified Telecom Training Institute. Scaling new
heights of success, the present turnover of BSNL is more than
Rs.351,820 million (US $ 8 billion) with net profit to the tune of
Rs.99,390 million (US $ 2.26 billion) for last financial year. The
infrastructure asset on telephone alone is worth about
Rs.630,000 million (US $ 14.37 billion).
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BSNL plans to expand its customer base from present 47
millions lines to 125 million lines by December 2007 and
infrastructure investment plan to the tune of Rs. 733 crores
(US$ 16.67 million) in the next three years. The turnover,
nationwide coverage, reach, comprehensive range of telecomservices and the desire to excel has made BSNL the No. 1
Telecom Company of India.
BSNL has planned to expand its fixed wireless (WLL)
network to provide telephone connections on demand.
Expansion of WLL network would also help faster rollout of
services in rural areas. We also have an ambitious plan toexpand the mobile network with special emphasis to serve
rural populace. Of late there was a capacity constraint in our
mobile network but the constraint would be overcome shortly
and we will roll out additional capacity aggressively.
BSNL is also providing host of IVRS and SMS based
value added services on wireline and wireless connections such
as cricket score, opinion polls, poll results, jokes, astrology,
information services, contests, games, chat, ringtones, logos,
wall papers etc. BSNL has also introduced Location BasedServices for GSM customers. Customers can avail of these
services at affordable rates. It has been our endeavour to keep
our tariff structure most affordable and transparent.
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BSNL has formulated new schemes to provide free
Centrex facility to Corporate Customers/Commercially
Important Customers/Multi-storey complexes/Residential
Housing Societies etc. where customers do not have to pay for
the cost of the equipment. Details of these schemes areavailable on our website. BSNL is striving hard to provide
quality service to its valued customers. In this endeavour our
executives at customer service centres are being empowered to
facilitate Single Window Service at the counter itself where
most of the routine business can be transacted without hassles
of going to different places. We have also launched Customer
Care Portal to accept online registration of customers. request
for various services and lodging complaints. The Portal hasalready been launched in A.P, Rajasthan, Kerala, Karnataka
and Punjab Circles. In remaining Circles, portal will be
launched progressively by Dec, 2007
I thank our all esteemed customers for the faith reposed
in our services. We reaffirm our commitment toempower ourcustomers with world class state-of-the art services at
affordable rates. We look forward to your continued patronage
with us.
Just prior to taking over as CMD, BSNL, Shri Goyal has
worked as Director (Planning & New Services) and was
responsible for planning and execution of strategy for
expansion of BSNL's network. With more than 35 years
of service, Shri Goyal has vast experience in telecom
sector viz. planning, installation, operation and
maintenance of wirelines and wireless services, data
services, computerization of various activities in telecom
network and provision of value added services.
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While working as chief General Manager, Maharashtra
Telecom circle, he was in charge for operations, planning
and expansion of telecom network of the largest circle of
BSNL and contributed to rapid growth of telecom
networks in Maharashtra and Goa. During his shorttenure of ten months as Executive Director, MTNL
Mumbai, he was able to double the connections in GSM
network of MTNL Mumbai and MTNL's market share
was enhanced from 8.93% to 15.5%. During his tenure,
broadband service was also started in January 2005 and
40000 subscribers were enrolled during a short period of
nine months.
INTRODUCTION TO TOPIC
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INTRODUCTION
The topic of Management Thesis II is BSNLmobile services Snapping at competition'sheels As we all know that BSNL is very big brand.They also have different type of advertising appeals.
so the main purpose of objective are as below-
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WORKING OF PROJECT
SUMMARY OF THE PROJECT TILL DATE
1-To know the advertising channel of BSNL-
In this content, I will consider that how the BSNL
& other company are doing its advertisement in Dehradun.
In this study I will study following things.
Channel for advertisement- In this I will study that how
many advertisement channel they are using for marketing.
Some of them are as below.
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News paper.
Advertising agencies.
Shop keepers .
Marketing person.
News paper.
News paper are also a way for advertising because it
available to every person if he is from anywhere in
city. Through news paper any company get edge of
awareness about there products, so that this is also agood way for advertisement.
We have lots of news paper.some of them as below.
Amar Ujala.
Dainik Jagran.
Classified
Times of India
Advertising Agencies.
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Advertising agency are also one of the best way to
advertise the products. Now a days we can see lots of
advertising agency are coming up and they are givingspace to any product to advertise their brand.
Marketing person.
Marketing person are also a good way to advertise
the products..
DATA COLLECTION
Research methodology means the various
means or methods used for collecting the data
for our study. During the course of this study
we come across many people and completed my
study by the help of receiving data from these
people.
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Two types of data have been collected for
completing the study, those were:--
Primary data
Secondary data
Primary Data
1-Primary data was collected through structured
closed ended Questionnaire.
2-Data was collected from employees as well as
employers separately.
3-Sample of the employees was taken on
random basis.
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4-Sampling Technique used can be clearly
referred to as stratified random sampling.
.Secondary Data
Secondary Data was update from
companys Broachers of HDFC Bank, Internet,
Journals, and Magazines.
OBJECTIVES OF STUDY
The main aim of the present study is to accomplish
the following objectives:
Proper understanding and analysis of BSNL
Strategy
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Conduct a survey on a sample selected from the
entire population of the customers.
LIMITATIONS
Though the present study aims to achieve the above-
mentioned objectives in full earnest and accuracy, itmay be hampered due to certain limitations. Some the
limitations of this study may be summarized as
follows:-
Sample size is limited due to the limited
period of 50 days allocated for the survey.
The survey is costly and tedious.
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BODY OF THESIS
The body of thesis help the company by
knowing all the details of the company
which will help them in generatingmore business , according to customers
expectations they change their working
style , environmental change , according to
investment objectives of investors they
change their schemes and come with new
schemes. , less awareness of product is
their, work according to their
competitors.
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REFERENCE
Website:-
www.Google.com
www.Ask.com
www.BSNL .com
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http://www.ask.com/http://www.bsnl/http://www.ask.com/http://www.bsnl/